Branch Of Business Research Articles

The impact of using educational videos for the subject of management and economics on first-year female students Leadership and Business, in the North Hebron District

Technology has now become an urgent necessity in various fields, and it performs many functions that save people time and effort, and among these fields are: the educational process, where the demand for it has increased; Because of its ability to increase students’ effectiveness and academic achievement, especially educational videos. This study aimed to demonstrate the impact of using educational videos on raising the achievement of first year secondary school students - the Entrepreneurship and Business Branch in the subject of Management and Economics - at Bani Naim Secondary School for Girls. The experimental method was used to achieve the aim of the study. Due to its accuracy in observing the study population and its suitability to the research tool. The study demonstrated the positive impact of educational videos on the study population (students of entrepreneurship and business at Bani Naim Secondary School for Girls), as the students’ academic achievement increased and their grades in that subject rose. The researcher recommends that the teacher introduce educational videos into the teaching process, and consider them one of the modern educational methods in the teaching process

Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods

Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods

A THEORETICAL SUGGESTION FOR THE DEVELOPMENT OF A SAFETY CULTURE: CIVIL AVIATION CONTEXT

Purpose - This paper aims to place aviation safety culture on three pillars theoretically, and by doing so, to distill findings. By more clear words, It tries to give a more detailed explanation of the concept of safety and safety sciences. Regardless of the business branches, safety should be an important branch, depending on its clear importance in aviation, maritime, health and engineering and more technical sciences to give a clear insight into safety another purpose. Methodology - Methodologically, the differences between the communities of Gemeinschaft and Gesellschaft of Tönnies and epistêmê and technê discrimination of Greek philosophy pave the way for Habermas’s Communicative Action Theory to create a cultural form that is exemplified as safety culture in civil aviation depending on the increasing impacts of the communication and communication networks. In the end, it concludes that the safety culture of civil aviation can be explained with this type of theoretical background and this methodology can be utilised in other industrial branches and sciences. Findings- The main findings of this research can be collected in two groups. One of them is directly related to the creation of a cultural form (safety culture) and its main features by theoretical means, the other one is the evaluation of these theoretical means to the specific ends in a specific business branch, so civil aviation. Conclusion- Through these ways, the importance of communication, sociological heritage and knowledge forms in aviation safety culture will be more theoretically understandable which is a complementary recipe of the research gap. On the other side, and in clearer words, safety is one of the great problems of humankind and business life. Like many other concepts such as security, the importance of heritage, culture, transmission and transportation of knowledge will be more understandable with these kinds of papers or works.

Smart as User-Generated Content in taking advantage of new economic opportunities for Students of SMK 60 Kedoya, West Jakarta

Social media is now an inherent part of one's life. Various communication activities are carried out, both personal, institutional and social. At the same time, social media has a vast and promising economic potential. The smart way to do this is through content management, which can be used as a new economic resource. Empowerment of entrepreneurial values through digital entrepreneurship competitions is considered indispensable in the millennial era. A high number of entrepreneurs can be achieved if the community is encouraged, conditioned, and motivated by someone to become an entrepreneur.Entrepreneurial motivation is one of the critical determinants of business success. Through digital technology, entrepreneurship (digital entrepreneurship) has had a tremendous impact on the world. Digital businesses built through internet networks such as Google, Facebook or Microsoft have been able to change the world and form communication patterns without geographical barriers. Digitalization also has an impact on the development of new entrepreneurs. The potential for new business development is increasing because of opportunities to digitize business branches and shift business from offline to online, and where physically active traditional organizations go digital, for traditional entrepreneurs to shift to new forms of business in the digital age, both in terms of product, distribution and business location. This socialization is expected to foster business values for SMK 60 Kedoya students based on tourism competencies.

Перспективи активізації розвитку соціального підприємництва в Україні

In modern conditions, a significant share of social entrepreneurs whose activities are actively developing are looking for new ways to increase efficiency and external support. Given the excellent opportunities offered by social entrepreneurship, its long-term relevance is evident in today’s world. The article aims to study the problems and prospects for activating the development of social entrepreneurship in Ukraine in modern conditions. The role of social entrepreneurship’s development in Ukraine’s economy is clarified, proving the feasibility of its further activation. Attention is paid to the internal and external reasons for the activation of the development of social entrepreneurship, which makes it possible to identify sensitive objects of influence in the construction of public management mechanisms. Public administration can support social enterprises through regulatory policies, financial support, and the creation of a favorable legislative environment for their activities. According to the study results, the key aspects are the improvement of the efficiency of the use of resources and the support of community development. Social enterprises can contribute to these goals through innovative approaches to solving social problems, involving the local population in development processes, and creating a sustainable socio-economic environment. The types of innovations available to social entrepreneurship in modern conditions are substantiated. It has been proven that developing social entrepreneurship can strengthen territorial communities and stimulate interaction between business, civil society, and the state in solving regional social problems. Mechanisms of interaction between social entrepreneurship and business are indicated, which help to stimulate innovation, community, and interaction between different branches of business, thereby contributing to the creation of significant social and economic benefits. Keywords: social entrepreneurship, public administration mechanisms, community, development, activation, social and environmental issues, innovations.

ANALISIS PENDAPATAN PENGUSAHA KRUPUK HOME INDUSTRY UNTUK MENINGKATKAN EKONOMI PENGUSAHA DAN MASYARAKAT SEKITAR

This research was carried out in Balongsari Village, Ploso District, Jombang Regency. Primary data collected in the field for analysis purposes was obtained by observation, interviews and Documentation Studies, namely by directly visiting the place where Raya crackers are made, secondary data was obtained from literature studies and related agencies. is related to this research.The highest income contribution in the Raya cracker business is 44.2%, so it is in the category as a business branch, while the lowest income in the Raya cracker business with a contribution of 37.5% is in the category as a business branch.Keywords: Income analysis, home industry and cracker businesses.

A Business Intelligence System for the Aeronautical Sector

This article describes a company’s business intelligence system in the aeronautical sector that is specialized in the production of aerostructures and the supply of aircraft maintenance services. The goal of this system is to help the company’s managers make better decisions and improve all the business areas of the company, which operates in “Maintenance”, “Aircraft Painting”, “Manufacturing” and “Engineering” services. “Maintenance” services consist of “Engines”, “Components”, “Defense aviation” and “Civil aviation” maintenance. Here the indicator “I1-General Productivity”, for the “Maintenance” services is detailed. The aeronautical company felt the need to begin the process of digital transformation across all its areas and the business intelligence system that is being developed is a component of the company digital transformation. This digital transformation process is in line with the use of business intelligence techniques. The market has become more and more competitive in the aeronautical sector and this company wanted to stay at the forefront of technology and implement a business intelligence system to become increasingly a reference in its business branch. For this digital transformation, several systems were used, the Oracle database management system to manage company internal databases, Oracle’s SQL Developer tool and Microsoft’s Power BI tool.

Cash Receipt Information System at Regional Drinking Water Companies Using PHP and MySQL

Manual accounting records have shortcomings in terms of accuracy of recording and slow reporting, as manually entered data has to be recapitulated. In some large companies that have branches of business, the users of technology are no longer strangers, but there are often difficulties in recording temporary cash receipts on their branches. From this background, the author carried out research by designing and building a web-based cash receipt application with PHP and MySQL. The author focused on the cash recording application because this application is allocated to branches of companies that have not implemented the system of financial recording, in this case cash receipts that will later be deposited with the central company because the funds received are temporary. This research helps companies record cash receipts and cash deposits and provide final results in the form of a report of each transaction carried out by the company. Like previous research on cash flow information systems, it suggests that the existence of information systems can help in carrying out financial recording, as well as other research that states that computerized recording is much more effective and efficient and facilitates

Strategi Branding Melalui Inovasi Produk Dan Pemasaran Digital Pada UMKM Emak Farm Dan Hidroponik

Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.

A game-based learning system based on octalysis gamification framework to promote employees’ Japanese learning

Using digital learning to assist in-service employees in promoting language skills has become an efficient way that can save training costs and profits. However, the employees’ language learning performance often is not as expected due to low learning motivation, willingness, and persistence. Therefore, this study developed a game-based Japanese learning system based on the Octalysis gamification framework proposed by Chou (2016) to facilitate enterprise employees’ learning effectiveness of Japanese as a second language (L2). All the eight core drives of the Octalysis gamification framework were adopted in the design of the learning functions and gamification mechanisms, including “epic meaning and calling,” “development and accomplishment,” “empowerment of creativity and feedback,” “ownership and possession,” “social influence and relatedness,” “scarcity and impatience,” “unpredictability and curiosity,” and “loss and avoidance.” This study used a true experimental design and recruited 54 Taiwanese employees from a Taiwan branch of an international Japanese business company to conduct a two-week experiment. The research participants were randomly assigned as the experimental and control groups respectively, using a Japanese learning system with or without a game-based design to support their Japanese learning. This study confirmed that the game-based Japanese learning system could significantly enhance the learners’ engagement in learning behaviors, learning performance, learning motivation, and immersion experience. In addition, for most learning functions designed by applying the core drives regarded as intrinsic motivators in the Octalysis gamification framework, the more frequently the learners used the functions, the better they performed in learning performance. Moreover, several learning functions designed by employing positive or negative motivators also had significant positive correlations between the number of use and learning performance. This study contributes to the digital game-based language learning field by applying the Octalysis gamification framework to design an effective game-based Japanese learning system for company employees and examine the correlations between the use of the learning functions and learning performance.

PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP COSTUMER SATISFACTION PADA USAHA SAPPO DRINKS CABANG 5 KOTA SENGKANG

This study aims to determine the effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Drinks Business, Branch 5, Sengkang City. This study used 310 respondents from Puangrimaggalatung university students. The instrument used in this research is a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis with the help of SPSS 26. The results of this study explain that there is a simultaneous effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Beverage Business Branch 5 Sengkang City.

A Study on Perception Towards E-commerce with Reference to Indian Sellers

Commerce is one branch of business. Indian market was dominated by offline buyers and sellers where trade activities used to take place in physical market. Sellers had to set up their products either on streets or shops. Buyers also used to visit market as per the market timings. They had to adjust themselves according to market and product availability. Customers had no choice of price negotiation as markets were dominated by sellers. Former market trend is now metamorphosed. New changes have been developed in commerce. Sellers have become customer centric. Sellers have to handle customer’s changing behaviour. To ensure market survival, customer is the most important element which seller has to take care of. Today’s educated customer is getting comfortable with online shopping. Now, there is a situation where online sellers are gaining more profits. Sellers have no option for online selling. This study shows that Indian sellers are now becoming familiar with online trend. They found it very convenient and less expensive. It can be concluded that Indian sellers have positive perception towards e-commerce.

Perancangan Usaha Pembukaan Cabang Baru pada Rumah Makan

This study aims to determine the estimated market demand at branch locations by calculating using forecasting methods. This calculation is estimated for the next five years. On the technical and operational aspects, the calculation of operational costs and investment costs is carried out as well as determining the location for the opening of the Sop Buntut Cut Meutia business branch. On the financial aspect, the investment is calculated whether it is feasible or not. The determinant of a business is said to be feasible if it has an NPV value > 0, IRR > MARR. The results showed that the results of the design of the oxtail soup branch opening business obtained an NPV value of IDR 252,216,017 with an IRR value of 29.64% and a MARR value of 8.25%. In conclusion, the business plan to open a new branch in the cut meutia oxtail soup business is considered feasible.
 
 Keywords: IRR, NPV, PBP, Business Design, Business Feasibility Study

Patent search tools as a strategic resource for management decision

Introduction: The article examines the modern competencies of a specialist in the field of library and IT.Purpose setting. Competence-related issues in vocational education today are associated with the highly restricted demands of the environment for future specialist. Besides, soft skills challenge the hard ones in contemporary professionalism.Methodology and methods of the study. The role of competencies related to analysis and processing of information are in focus.Results. The immensely increasing amounts of research result in a coherent need in a well-organized information operation and analysis. Particular attention should be paid to patent research, since it directly answers the questions whether it is worth developing, or whether this topic is already taken up by competitors.Conclusions. The authors proposed the creation of cooperation between the information and analytical departments of libraries with specialized professionals, for example, scientists, patent experts, marketologists, etc., in order to optimize decision-making process for the relevant branches of science and business. This approach will upgrade the work of specialists and provide an opportunity to conduct a deeper analysis using modern tools.

Strategic directions of sustainable development of the tourism industry

Today, in the conditions of global restructuring and reorientation of economic sectors, the growth of people's needs and motives for tourism is important. Tourism as a branch of the economy is gradually taking leadership positions in many countries of the world, as well as in Ukraine in the future. Therefore, we have significant unrealized human, natural-resource, historical-cultural, tourist-recreational and scientific-technical potential, a good geographical location, and a favorable climate. Also, the peculiarity of the current situation in the country, economic and political instability, the conditions of the military conflict, insist on the further development of our state, which must necessarily include the creation of conditions for the development of the tourism industry.
 At the same time, the formation of a highly developed tourism industry and its integration into the world market of tourist services are connected with the need to solve acute socio-economic problems and attract international experience. The article reveals that the phenomenon of the 21st century. determine today - the hospitality industry, which has become one of the leading directions of socio-economic activity. It has been proven that this is the business of the 21st century. which contributes to the creation of new jobs, the search for methods of increasing the competitiveness of enterprises at the global level, the popularization of the country on the international market of services and, as a result, raising the level of the national economy.
 However, in recent years, the tourism industry in Ukraine has been in a state of stagnation, therefore, the determination of factors influencing the development of the hospitality industry is relevant, because with the help of the acquired knowledge, it is possible to prevent the degradation of one of the most promising branches of international business. The article examines the influence of factors on the sustainable development of the tourism industry, economic studies of the potential opportunities of this industry within the general strategy of the socio-economic development of the world in general and Ukraine in particular.

Structural Equation Model - Parsial Least Square Faktor-Faktor yang Memengaruhi Penjualan Coffee Shop Bacarito Kopi di Kota Padang

This study aims to analyze the factors that affect sales of coffee shop Bacarito Kopi in Padang City. The research method used is a survey method. Consumers who are used as respondents are determined by accidental sampling with a total of 70 respondents. The data were obtained through interview guides and distributing questionnaires using a likert scale. The data analysis used is descriptive qualitative and quantitative analysis. Based on the research results, it is known that in carrying out sales activities, Bacarito Kopi has paid attention to controlled environmental factors, namely aspects of the marketing mix, consisting of price, promotion, place or distribution, and product quality. Other efforts made by Bacarito Kopi in conducting sales activities are improving the company’s performance by providing optimal service to the consumers, innovating to survive during intense competition, and expanding the market by opening business branches, and utilizing distribution intermediaries to expand the market. Based on the tests conducted on the research variables using the SEM-PLS analysis method with smartPLS software, it shows that the factors that have a significant effect on the sales of coffee shop Bacarito Kopi in Padang City are the seller’s ability (X1), competition (X2), product quality (X3), price (X4), and promotion (X5).
 
 Keywords: sales, marketing mix, coffee, bacarito kopi

The Relationship Between Mobile Money Services and Small and Medium-Sized Enterprise Growth in Bamenda, Cameroon: A Probit Model Approach

ABSTRACT The main objective of this article is to determine the relationship between mobile money services and the growth of small and medium enterprises (SMEs). A sample of 50 SMEs was collected. The probit model was used to estimate the result. The study established that mobile money services have a positive and significant relationship with the growth of SMEs. The determinants of mobile money services observed are; experience in business management, frequency of bill payment, size of business, male entrepreneur, operation of mobile money account, frequency of purchasing airtime, distance to financial institutions, number of business branches, mobile money accounts held, secondary education, technical support, location of business, number of workers and size of capital transaction. The challenges faced by entrepreneurs in mobile money transactions observed are: wrong manipulation of account, delays, environmental complexities, and loss of money due to hawkers. The result suggests that SMEs should intensify the use of mobile money services in their daily business transactions. It is a wise step toward business expansion. Entrepreneurs of SMEs should take advantage of the drivers of mobile money services to encourage the diverse use of digital technologists. Finally, entrepreneurs should avoid risky manipulations of their mobile money gargets.

Research on the Impact of New Energy Vehicles on Chinas Industrial Policy Innovation

The subject of Chinas new energy vehicle policy implementation analysis was chosen due to the growing importance of switching to renewable energy due to resource depletion, price volatility, and the need to address pressing environmental issues. New energy vehicles are critical for controlling greenhouse gases and atmospheric pollutants, reducing the auto industrys dependence on oil which makes this subject matter crucial nowadays. Such methods as secondary literature analysis and case study are essential to analyze the processes behind Chinas new energy vehicle success. As a result, the current backdrop of environmental and political instability has stimulated the Chinese government to create a range of policymaking initiatives that rely on provincial and central collaboration, cutting switching costs, and socially normalizing new energy vehicle use. The value of this paper is in how it can be utilized as a fundament for other business branches and governments to construct effective initiatives to grow the renewable energy vehicle market.

Can digital finance reduce carbon emission intensity? A perspective based on factor allocation distortions: evidence from Chinese cities.

The world is facing the challenges of climate change and energy structure adjustments. The role of digital finance, a new branch of business that combines digital technology and traditional financial products, in reducing global carbon emissions needs to be studied. This paper uses panel data on 280 cities in China from 2011 to 2019 to empirically examine the efficacy of digital finance for governing carbon emission reductions and the mechanism by which it does so. The results show that (1) digital finance can facilitate carbon emission reductions and help reduce carbon emission intensity within regions; (2) digital finance helps promote the rational allocation of resources and alleviates factor distortions by encouraging firms to rationally use their own factor endowments so as to reduce carbon emission intensity, which holds robustly after considering the endogenous issues such as possibly omitting variables and collinearity; and (3) differences in geographical location, the vitality of regional innovation and entrepreneurship, regional willingness to protect the environment, and environmental protection levels lead to heterogeneity in the effect of digital finance on carbon emission intensity. Therefore, it is necessary to vigorously develop digital finance as a long-term tool for carbon governance.

Some optimisation problems in insurance with a terminal distribution constraint

In this paper, we study two optimisation settings for an insurance company, under the constraint that the terminal surplus at a deterministic and finite time T follows a normal distribution with a given mean and a given variance. In both cases, the surplus of the insurance company is assumed to follow a Brownian motion with drift. First, we allow the insurance company to pay dividends and seek to maximise the expected discounted dividend payments or to minimise the ruin probability under the terminal distribution constraint. Here, we find explicit expressions for the optimal strategies in both cases, when the dividend strategy is updated at discrete points in time and continuously in time. Second, we let the insurance company buy a reinsurance contract for a pool of insured or a branch of business. We set the initial capital to zero in order to verify whether the premia are sufficient to buy reinsurance and to manage the risk of incoming claims in such a way that the desired risk characteristics are achieved at some terminal time without external help (represented, for instance, by a positive initial capital). We only allow for piecewise constant reinsurance strategies producing a normally distributed terminal surplus, whose mean and variance lead to a given Value at Risk or Expected Shortfall at some confidence level α. We investigate the question which admissible reinsurance strategy produces a smaller ruin probability, if the ruin-checks are due at discrete deterministic points in time.