Establish the land evaluation model of Xiamen by means of BP neural network theory, taking 2007-2009 land evaluation cases of Xiamen as examples. Through statistical analysis, we find that the neural network which has 9 net work hidden layer nodes and 19% of maximal error index is more suitable for Xiamen land price assessment than others. Empirical analysis shows that the model has a good generalization ability, which can be used for land evaluation practices. The results indicates that the properties of autonomous learning of BP network can reduce the subjective factors of appraiser in land evaluation , also, the network has the advantage of simple and quick calculation.