Boycott Participation Research Articles

Relevance between Consumer Boycott Participation and Perception Types on the Consumer Boycotts

This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\ch...

The Impact of Animal Welfare Advertising on Opposition to the Canadian Seal Hunt and Willingness to Boycott the Canadian Seafood Industry

ABSTRACTThe purpose of this research was to measure and compare the initial and carryover effects of a video advertisement developed by an animal welfare organization, namely Harpseals. org. The ad was designed to educate the public about an egregious act against wildlife (i.e., the Canadian seal hunt), increase opposition to this act, and recruit participation to boycott the industry (i.e., the Canadian seafood industry). After initial opposition to the egregious act had been measured, respondents were exposed to the ad, and subsequently asked again about their opposition to the seal hunt as well as their willingness to join the Canadian Seafood Boycott. About two months later, a follow-up study investigated whether the respondents' opposition to the seal hunt and their participation in the Canadian Seafood Boycott were still affected by the advertisement to which they had been exposed during the first contact. The results show that respondents' level of opposition to the seal hunt—even though it had somewhat leveled off in two months—was still significantly higher (42% higher) than before respondents had been exposed to the advertisement. The results further show that the single exposure to the ad increased boycott participation from 3.1% (as measured in December 2010) to 13.8% (as reported in February/March 2011), an increase of 350%.

Exploring why consumers engage in boycotts: toward a unified model

It has become commonplace for consumers to judge companies against social responsibility criteria. Along with such judgments, many consumers are also taking up action, often using the Internet to virally spread their views. Such consumer‐led campaigns can put at risk years of investments in branding. For firms understanding what drives consumers to engage in boycotts is key to minimizing exposure to such viral risk. To date, the academic literature has offered disparate and disconnected findings with respect to boycott participation. In this research paper, we review relevant literature, confirm its appropriateness using a series of in‐depth interviews, and use our findings to identify key antecedents to consumer participation in boycotts. We then test our proposed model through an empirical study, thus revealing key drivers of consumers' intention to participate in such boycotts. Our results offer insight into factors that companies can manage so as to prevent consumers from participating in boycotts. Copyright © 2013 John Wiley & Sons, Ltd.

Are boycott motives rationalizations?

ABSTRACTPrevious models of boycott motivation are incomplete because they only consider beliefs and attitudes. This article argues that consumers' proximity to the consequences of the critical actions of a company is the primary trigger of the desire to boycott. As consumers need to justify this desire, they search for supportive arguments. Thus, the arguments consumers give to explain why they are boycotting or not are pre‐decisional rationalizations rather than independent rational considerations. Consequently, the paper suggests that scholars need to respecify the antecedents identified in prior studies. These constructs are mediator variables of the indirect influence of proximity on boycott participation. The paper tests the assumptions on the basis of survey data gathered from 544 consumers using the example of a real boycott that was called in response to factory relocation. The model proposed was tested by means of partial least squares regression analysis. The mediation hypotheses were examined using simple and multiple mediation tests. The empirical study confirms that boycott motives are mainly rationalizations of a pre‐existing desire to boycott, which is contingent on proximity. Managerial implications and avenues for further research are proposed.Copyright © 2013 John Wiley & Sons, Ltd.

Participate In Boycott Activities Toward Danish Products From The Perspective Of Muslim Consumer

The purpose of this study is to examine and ascertain the effects of integrative motivation on the willingness to participate in boycott activities toward Danish products from the perspective of Muslim consumer. Consumer boycotts is a worldwide and historic phenomenon in modern society. The religious boycotting campaigns have proved to be significantly damaging to international companies. From the literature, four effects of motivation on boycott participation are identified. Each variable is measured using 5-point interval scale: Animosity (4 items), efficacy (4 items), product judgment (5 items), prior purchase (4 items) and boycott participation (5 items). Using primary data collection method, 150 questionnaires were distributed to target respondents of post-graduate and under-graduate students of a university in North Malaysia. The responses collected were 121 completed questionnaires representing 80.67 percent response rate. The data will be analyzed using Structural equation modeling (SEM) using AMOS 16. Confirmatory factor analysis of measurement models indicate adequate goodness of fit after a few items was eliminated through modification indices verifications. This study has established six direct causal effects. The findings are discussed in the perspective of Malaysian boycott participation. Overall, the results suggested that the perception of the above four construct and other two important once (efficacy) (β= 0.595, CR=5.758, P<0.001), and (product judgment) (β= 0.617, CR=4.147, P<0.001) Are significantly related and may influence the boycott activities directly or indirectly.

Surrogate Boycotts against Multinational Corporations: Consumers’ Choice of Boycott Targets

Within the context of surrogate boycotts for multinational corporations (MNCs), the author develops a conceptual framework which examines how the interaction between expectations of boycott objectives’ attainment, the ascribed egregiousness of the principal offender and a MNC's actions, activism, concern for the boycott issue and personal sacrifices affect consumers’ likelihood to boycott a targeted MNC. The focus is on surrogate boycotts where the targeted MNCs have some involvement with the underlying issues. One of the key objectives is to determine disparities in the boycotting of different MNCs which are targets of the same surrogate boycott. Results from two real boycotts and four real boycott targets indicate that the ascribed egregiousness of the MNC's actions is the strongest determinant of boycott participation, followed by expectation related to the attainability of the boycott objectives. Those MNCs with lower product substitutability and higher consumer preferences will suffer less than other boycott targets. Despite the alleviating influences of low substitutability and consumer preferences on boycotts, MNCs need to proactively develop decision‐making frameworks for early recognition of ethically dubious issues.

Consumer Religiosity: Consequences for Consumer Activism in the United States

In recent times, organizations have experienced consumer backlash as a result of decisions to support controversial causes. To date, little research has attempted to explain consumers’ negative response as a function of religion. This study addresses that gap in the literature and examines consumer religious commitment and Christian consumers’ conservative beliefs in the United States as motivating factors for consumer activist behavior and boycott participation. Findings from a national sample of 531 consumers suggest that consumers evaluate seller’s actions and form ethical judgments. These judgments are a major explanatory variable in consumers’ voice complaints, third-party complaint intentions, and boycott intentions.

The boycott model of foreign product purchase: an empirical test in China

PurposeThe primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities.Design/methodology/approachThis paper uses a mail survey to examine the relationships among six constructs in a boycotting issue context, in order to explore Chinese consumers' willingness to boycott against Japanese products or services with the fallout from a Japanese former PM's continuous visits to a controversial war shrine since 2001.FindingsThe findings suggest that there are significant and positive pairwise relationships between boycott participation and three factors (i.e. animosity, efficacy, and prior purchase). High animosity towards Japanese goods and the other two constructs, at the high end of the attitude spectrum, increase the level of willingness to engage in consumer boycott practices.Practical implicationsConsumer boycotts are a worldwide and historic phenomenon in modern society. As the number of protests grows and as local authorities recognize the economic and political impact of such activities, then multinational companies (MNCs) and host countries begin to see the historic and cultural perspective of these events in addition to the conventional consumer behaviour perspective. To enable boycotting to become less harmful, MNC management need to understand what makes local consumers so affronted. The results of the evaluation can potentially be generalized towards a strategic analysis of the boycott model in other hostile market situations.Originality/valueThe findings of this paper offer pivotal implications for decision makers and the management of those Western multinational enterprises who are concerned with increasing their share of the world's largest consumer market. In particular, Japanese MNCs need to pay much more attention to the oppressed and potentially explosive emotion of animosity as the legacy of past conflicts (i.e. war, economic, political, etc.) between Japan and China.

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

Despite the tremendous growth in consumer boycotts, marketing has paid relatively little attention to consumer boycott motivations. Addressing this deficiency, this study uses netnography to investigate boycott motivations and perceived boycott participation costs by analyzing consumer comments submitted to an online boycott petition. The results show that boycott pledgees explicitly express their desire for the target to abolish its egregious behavior, their anger about the behavior in question, and their desire for punitive actions. Signatories also pledge participation for moral reasons and identify with the cause reflected by the boycott. Boycott motivations also include the belief that consumers have the power to impact the boycott target's bottom line and/or behavior as well as the belief that the boycott will succeed in forcing the target to cease its egregious behavior. Signatories, however, rarely refer to the costs of boycott participation.

Consumers on a Mission to Force a Change in Public Policy: A Qualitative Study of the Ongoing Canadian Seafood Boycott1

ABSTRACTNetnography (i.e., the online equivalent of ethnography) was used to analyze consumer boycott pledges submitted to an online boycott petition that was designed to recruit consumer participation in the contentious Canadian Seafood Boycott. The purpose was to investigate what motivates consumers to pledge boycott participation as well as to provide a preliminary understanding of boycott pledgees' psychographic makeup. The findings show that petition signatories are generally very angry about the Canadian Seal Hunt, pledge to boycott for a variety of objectives (instrumental, expressive, and punitive), abhor cruelty against animals, do not believe that it is acceptable to kill an animal for its fur, and worry about the environment in general. Many are very religious and quite a number believe that traditions that embrace animal cruelty need to be abolished. The findings further indicate that concern for animal welfare/rights has been moved into the mainstream.

The Effects of Satisfaction, Trust and Brand Commitment on Consumers' Decision to Boycott

This research examines the effects of cumulative satisfaction, trust and brand commitment on consumers' decision to boycott. The study shows that their influence varies according to the type of boycott (instrumental versus expressive). Four results distinguish the two expressive boycotts considered: 1) the perceived egregiousness of the company's act and/or the message credibility totally mediate their effects on the boycott decision; 2) cumulative satisfaction enhances a contrast effect whereas brand commitment generates an assimilation effect (minimization of the fault); 3) the message credibility enhances boycott participation; 4) the volume of consumption decreases only social boycott participation. Strategic implications for consumer organizations and companies are then specified.

Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.

The French opposition to the war in Iraq in early 2003 prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers’ participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the 6 months period that we estimate the boycott lasted. Although theory suggests consumers would not participate in boycotts due to a free-rider problem, these findings indicate that businesses should be concerned that consumers may boycott their products. We also find that neither political preferences nor media attention are important determinants of boycott participation.

Why We Boycott: Consumer Motivations for Boycott Participation

Although boycotts are increasingly relevant for management decision making, there has been little research of an individual consumer's motivation to boycott. Drawing on the helping behavior and boycott literature, the authors take a cost–benefit approach to the decision to boycott and present a conceptualization of motivations for boycott participation. The authors tested their framework during an actual boycott of a multinational firm that was prompted by factory closings. Consumers who viewed the closures as egregious were more likely to boycott the firm, though only a minority did so. Four factors are found to predict boycott participation: the desire to make a difference, the scope for self-enhancement, counterarguments that inhibit boycotting, and the cost to the boycotter of constrained consumption. Furthermore, self-enhancement and constrained consumption are significant moderators of the relationship between the perceived egregiousness of the firm's actions and boycott participation. The authors also explore the role of perceptions of others’ participation and discuss implications for marketers, nongovernmental organizations, policymakers, and researchers.

The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice

A boycott is never far from a firm's exchanges with its customers. Researchers in marketing need to understand consumer protest behavior, both to aid nongovernmental organizations (NGOs) who wish to organize boycotts, and to assist managers who wish to develop appropriate strategic responses. Boycotts, like many other instances of collective action, are subject to free-rider and small-agent problems: there appears to be little or no motivation for an individual to participate. Yet they assuredly occur. We take an economic and psychological approach to the study of boycotts. Our approach is to develop a typology of motivations for consumer boycotts, to embed these motivations explicitly in a dynamic economic model, and thus to offer explanations for the extent of boycott participation.

United States: Tax Reform Act of 1976 (Excerpts on Denial of Tax Benefits for International Boycott Participation or Payment of Certain Bribes)

United States: Tax Reform Act of 1976 (Excerpts on Denial of Tax Benefits for International Boycott Participation or Payment of Certain Bribes)

Boycott Participation and School Organization Memberships

Boycott Participation and School Organization Memberships