Boutique Hotels Research Articles

Effectuation Principles as an Entrepreneurial Strategy during a Crisis in the Hotel Industry in Indonesia

The principle of effectuation is a fascinating concept in entrepreneurship that emphasizes a flexible and adaptive approach to business creation. This approach is particularly beneficial in unpredictable contexts, encouraging entrepreneurs to leverage their current resources and networks. The aim of this study is to identify the entrepreneurial strategies employed by boutique hotels, grounded in five principles of effectuation, to navigate a crisis. This study utilizes semi-structured interviews as the primary method for collecting data on crisis management among business owners or senior executives. The respondents in this study comprised ten decision-makers from seven boutique hotels, including owners and top-level management. The findings indicate that boutique hotel entrepreneurs employed effectuation principles as an entrepreneurial strategy during a crisis, enabling the hotels to navigate the challenges effectively. This study's findings will enhance existing research in the hotel sector and elucidate entrepreneurial reactions to crises.

Understanding customer experiences insights in boutique hotels: a case study from Thailand

Understanding customer experiences insights in boutique hotels: a case study from Thailand

Relationships Between Corporate Image Perception and Service Compensation Perception: A Study on Boutique Hotels in Core Cappadocia

Businesses' primary goal in providing a service is to ensure that the service is delivered correctly. Nowadays, companies face a great deal of customer pressure and are confronted with increasingly conscious consumer expectations. Service employees facing pressure can lead to errors and shortcomings in the service delivery process. In the intensely competitive environment, businesses need to pay more attention to service recovery to differentiate themselves. The literature review suggests that customer complaints affect corporate image perception. Based on this, this study investigates the effect of corporate image perception on service recovery perception. The research is designed quantitatively and the survey technique is selected as the data collection method. Local and foreign tourists staying in boutique hotels in the Core Cappadocia were included in the study. Data was obtained from 388 tourists. The analysis results indicate that the service experiences of customers at the hotel significantly influence the corporate image. Additionally, it is emphasized that hotels should develop an effective recovery strategy and respond quickly and positively to customer complaints. This study highlights the need for hotels to improve service quality and strengthen recovery policies to increase customer satisfaction and gain a competitive advantage.

GUIDELINES FOR THE SERVICE QUALITY DEVELOPMENT OF SMALL BOUTIQUE HOTELS THAT ATTRACT DOMESTIC WORKCATION TOURISTS: THE CASE OF PATTAYA CITY, THAILAND

The aims of this study are to 1) study the level of service quality of small boutique hotels in Pattaya City, (2) study the behaviors of Domestic workcation tourists at small boutique hotels in Pattaya City, and (3) suggest guidelines for the service quality development of small boutique hotels that attract domestic workcation tourists in Pattaya City. Small boutique hotels are presently dispersed around the globe, especially in Pattaya City, Thailand, where small boutique hotels are plentiful. Meanwhile, the concept of ‘workcation’ is more recognizable due to its concept of ‘anywhere is an office’. Although this concept is not new, limited studies concerning workcation tourists were found, particularly studies of service quality among small boutique hotels as well as workcation tourists’ behaviors. A mixed research method was used to accomplish the research objectives. For quantitative research, a validated questionnaire was refined to collect data from targeted samples of 400 domestic workcation tourists who had stayed at small boutique hotels in Pattaya City. For qualitative research, a semi-structured in-depth interview was organized to collect data from 30 small boutique hotel entrepreneurs in Pattaya. The results indicated that domestic workcation tourists prioritize the following service quality factors: tangibility (x̄ = 4.51), responsiveness (x̄ = 4.51), reliability (x̄ = 4.48), assurance (x̄ = 4.29), and empathy (x̄ = 4.35). For behavioral studies, the findings revealed that domestic workcation tourists usually traveled alone, spent only one night at the hotels, stayed over five times per year, preferred July–September as a travel period, obtained hotel information via social media, and regularly made reservations through social media platforms. Having an internet connection was crucial to them. Lastly, three dimensions of guidelines were formulated, including human resource development, organization development, and information technology development. The findings give valuable insights for tourism stakeholders to cater domestic workcation tourists in response to the blooming of small boutique hotels in Pattaya, Thailand and other equivalent areas.

Analysis of the Implementation of Total Quality Management (TQM) on Customer Satisfaction at Golden Boutique Hotel Kemayoran

Analysis of the Implementation of Total Quality Management (TQM) on Customer Satisfaction at Golden Boutique Hotel Kemayoran

TOURISM MANAGEMENT EXPLAINED BY THE CORRELATION BETWEEN THE AVERAGE TOTAL INCOME PER PERSON AND THE NUMBER OF OVERNIGHT STAYS IN ACCOMMODATION UNITS

In Romania’s tourism industry, in the last decade, following the European trend, small dimensioned accommodation units have appeared, bearing the name of boutique guesthouses or boutique hotels, depending on their accommodation capacity. The boutique guesthouses offer both accommodation services in rooms with traditional Romanian boyar characteristics, with Saxon and Szechuan influences, as well as food services with the same culinary characteristics. A particularity of these accommodation units is that each room had been furnishing according to a traditional noble theme, using either furniture that has been produced in Romanian workshops. Roomꞌ s names have been inspired by the woody essences that can be found in the Romanian forests and a large part of the furniture is made of cherry, beech, fir, oak, elm wood. The specific architecture of the accommodation units has been established in 18th century specific to the rococo and baroque style, predominantly found in buildings constructions in Romanian towns where niche tourism is a small part of mass tourism industry.

Impact of Service Quality on Customer Satisfaction in Boutique Hotels

Purpose: The aim of the study was to assess the impact of service quality on customer satisfaction in boutique hotels. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study revealed that high-quality service significantly enhances customer satisfaction, leading to increased loyalty and repeat patronage. Key dimensions of service quality, such as responsiveness, reliability, assurance, empathy, and tangibles, play crucial roles in shaping guests' perceptions. For instance, personalized attention and unique, aesthetically pleasing environments typical of boutique hotels contribute positively to the overall guest experience. Additionally, well-trained, courteous staff and prompt service responses further elevate satisfaction levels. The intimate and distinctive atmosphere of boutique hotels allows for tailored experiences, which are highly valued by guests seeking exclusivity and comfort. Ultimately, superior service quality not only meets but often exceeds guest expectations, fostering a strong emotional connection and ensuring that customers are not only satisfied but also likely to advocate for the hotel through positive word-of-mouth and online reviews. This relationship underscores the necessity for boutique hotels to continually invest in service quality improvements to sustain and enhance customer satisfaction in a competitive market. Implications to Theory, Practice and Policy: Servqual model, expectation-confirmation theory (ECT) and Herzberg’s two-factor theory may be used to anchor future studies on assessing the impact of service quality on customer satisfaction in boutique hotels. Boutique hotels should prioritize ongoing training programs that focus on key service quality dimensions, such as responsiveness and empathy. Policymakers should work with industry stakeholders to establish clear service quality standards specific to boutique hotels.

NLP-Driven Insights on Boutique Hotel Satisfaction

ABSTRACT Boutique hotels are highly desirable due to their personalized service. However, studies have not examined differentiating factors of boutique hotels that could explain the nuances of this profitable niche in the hospitality industry. It is also difficult to ascertain customers’ needs through feedback and surveys as they do not explicitly highlight the reasons for their satisfaction or dissatisfaction. In this study, we attempt to assess 12,949 user reviews collected from TripAdvisor to understand the drivers of stay experience and satisfaction. We use a natural language processing (NLP)-based methodology to extract important themes and use that information to predict star ratings. This paper demonstrates that ease of booking is an important determinant of satisfaction; while service, facilities/amenities, and stay experience are the major causes of dissatisfaction for guests. Further, we have compared the US and UK markets and discovered that the US market favors stay experiences while the UK prefers more amenities.

Menu Engineering Analysis: An Industrial Reference For Tourism Students

This research paper examines the classification of the menu items at Essier restaurant, located within The Vasini Boutique Hotel in Bali, Indonesia, using the Menu Engineering Analysis methodology. Through the use of Tables and Matrices, the study presents the findings derived from a qualitative approach of analyzing sales volume and contribution margin data of menu items from January to December of the corresponding year. The study identifies 31 menu items and their classification mapping, which shows that the majority of the items are classified as Dogs (35.48%), followed by Stars (32.26%), Plough Horses (22.58%), and Puzzles (9.68%). This study highlights the significance of periodic menu engineering analysis by the Essier Restaurant Management to improve sales and restaurant profitability. In conclusion, the menu engineering method is an effective tool for ensuring the popularity and profitability of the restaurant's menu offerings.

Energy Consumption at Accommodation Buildings: A Case Study of a Boutique Hotel-Abdera

Global environmental problems such as decreasing biodiversity, natural disasters, climate change, and energy consumption are among the main concerns of the countries. Approximately 50% of the energy consumed worldwide is spent on architectural construction, use, and operation. The increase in energy consumption in buildings especially has taken the reduction of carbon footprint and the importance of energy efficiency to the fore. Physical environment, climate, orientation, envelope, and material properties are among the different factors in determining energy consumption in buildings. The share of tourism activities in total emissions is estimated to be 5%. However, it is also stated that tourism buildings have a share of 21 % of C02 emissions. This work aimed to research the energy consumption of a boutique hotel in Abdera, Greece. ArchiCAD, Graphisoft, and EcoDesigner software were used in the analysis of findings, and suggestions were put forward. Energy consumption and environmental effects were investigated when active solar systems (Solar Thermal Panel /STP (30 m2), Photovoltaic Panel/PV (30 m2)) were added to the roof surface (total 60 m2 Panel) of the building. The analysis showed that the addition of active solar systems by 30% could reduce emissions. In Greece, which is located in a very favorable region in terms of geographical features, it is very important to use solar potential with integrated systems in buildings to provide energy needs.

Examining Customer Value Cocreation Behavior in Boutique Hotels: Hospitableness, Perceived Value, Satisfaction, and Citizenship Behavior

Distinguished from the goods-dominant logic, service-dominant logic has suggested customers are value cocreators. However, in boutique hotels where services are highly individualized and interactive between hotel staff and customers, the role of customer value cocreating might be different compared to a normal service encounter. Yet limited studies have demonstrated whether customers’ value cocreation behaviors have changed in boutique hotels and its corresponding mechanism. This study aims to fulfill this gap by examining customer value cocreation behavior (i.e., citizenship behavior via feedback, advocacy, helping and tolerance) from the impact of hospitableness (personalization, warm welcome, deeper connection, and comfort), perceived value, and satisfaction. Data were obtained in China via an online marketing research panel. Results from confirmatory factor analysis (CFA) and structural equation modelling (SEM) showed that both hospitableness and perceived value positively affect satisfaction, while perceived value also partially mediates the relationship between hospitableness and satisfaction. An interesting finding indicates that satisfaction impacts citizenship behavior in a following descending order: advocacy, feedback, helping, and tolerance. Two demographic variables (i.e., marital status, household incomes) were found to moderate the relationship between satisfaction and citizenship behavior. This study contributes to the literature on service-dominant logic, value cocreation, and boutique guest experiences. Managerial implications for facilitating the value cocreation process are also discussed.

국내 고급 부티크 호텔의 고객 경험 요인 특성 연구

In the experience economy era, with a growing interest in unique boutique hotels in South Korea, this study explores the significance of “experience” in luxury boutique hotels. It examines two domestic hotel cases that successfully integrate rich experiential content to create exemplary luxury boutique hotel experiences. Data were collected through literature reviews and interviews with 14 participants who had visited each hotel. Each hotel's key contents were evaluated using a 5-point scale, resulting in a total of 70 evaluations. The analysis revealed that sensory and emotional aspects were the highest-rated experiential elements, while cognitive elements were rated the lowest. This research offers insights into the distribution of experiential elements in domestic luxury boutique hotels, aiding future development and planning, and guiding the identification of key experiential factors.

Experiential-sensorial adaptive system model for hospitality based on 360° VR videos and case-based reasoning.

In this work, an adaptive software architecture is proposed for the generation of experiences for hotel promotion and marketing, based on Case-based Reasoning (CBR) that uses the attributes and user characteristics and immersive 360° videos. Considering that immersion in virtual reality (VR) environments can trigger responses in various dimensions, such as affective, cognitive, attitudinal, and behavioral dimensions, these dimensions are evaluated in immersive environments with 360° videos. To validate the results obtained with the software architecture, a quasi-experimental study was conducted through the evaluation of the experience, consisting in the visualization of the environments of a boutique hotel, with a sample of a randomly selected group of young people. The contribution of this work lies in the use of 360° VR videos, for the visualization of the hotel characteristics and environments according the user profiles, to evaluate the affective, cognitive and attitudinal and behavioral responses and their influence on the booking intention and attitude. Finally, conclusions and recommendations for future work have been established.

Yerel Kültür Bağlamında Bir Stüdyo Çalışması ile Mimari Tasarım Süreci Deneyimi

In the globalizing world, the transfer of the cultural fabric of cities and regions, urban landscapes, to future generations is deemed a pivotal issue. Imitative endeavors, crafted to pass on local culture through architectural works, not only breed misunderstandings of the local culture but also impede architectural development. The incorporation of local culture into original architectural works and its fusion with modern architecture has emerged as a formidable design challenge. The transmission of this design challenge and the associated awareness to architects can be achieved by emphasizing the subject in studio education. In this context, a boutique hotel design project was executed in Sille, a historic settlement, as part of the Konya Technical University Department of Architecture Studio 4 course during the 2022-2023 Spring Semester. Throughout the course, students were tasked with developing projects within the framework of the concept of ‘place’. The expectation was for students not only to grasp the concept of ‘place’ but also to comprehend its seamless integration into the architectural project and resolve the spatial organization of the hotel. At the end of the semester, six student projects were selected and evaluated within the scope of the study. The analysis of project proposals revealed that while students demonstrated an understanding of the concept of ‘place’, there was a partial inadequacy in effectively reflecting the local culture in their architectural projects. In this regard, it may be considered to add other course(s) to the curriculum to support the design process, especially to enable students to grasp the relationship more easily between local culture and architecture.

Adaptive Reuse of Old Houses into Boutique Hotels: An Approach to Market Architectural Heritage

Adaptive reuse of old house with rich architectural heritage into a boutique hotels or speciality tourism sector becoming a popular strategy while catering to sustainable use of resources. In addition, adaptive reuse helps to preserve architectural uniqueness, strength the local economy through environmentally friendly manner. This study focused to explore reuse house as boutique hotels in Sri Lanka, the vernacular and colonial approach by analysing the process and changes that occur on its application and identify the tourist perception on unique experience. Mixed method approach was instrumental in data collection. Site visits, walkthrough tour to identify building performance, analysis of the photographs, videos and online user satisfaction reviews were used to obtain tourist perceptions on reuse of old houses. Case studies approach used to study the 15 old houses converter to boutique hotels. Adaptive reuse of boutique hotels carter to the high-end tourist market and specially cratering to families and groups. Renovating old houses into boutique hotels enhances the value of the structures while preserving the passive design strategies inherent in vernacular and colonial buildings. Tourists appreciate the remarkable design layout, refined decor, aesthetic appeal of the space, and the ability of the interior to maintain its charm despite the tropical climate, offering mesmerizing views of the architecture. The result shows that a significant number of vernacular and colonial residences belonging to rich individuals have been transformed into boutique hotels, attracting a discerning clientele of high-end tourists. Conservation and restoration of economically and culturally important but abandoned buildings through its adoptive reuse contributes to the enhancement of tourist attraction, liveability, tackle the challenges of resource scarcity, waste prevention and preserve heritage.
 
 Keywords: Old houses, Tourist perception, Adaptive reuse, Sri Lanka

GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts

One of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to Online Travel Agencies (OTAs) that solely focus on room sales, hindering the establishment of a strong brand image for boutique hotels and resorts. Considering the heavy reliance on OTAs, this paper focuses on the development of GoHoliday, a cross-platform mobile app prototype that aims to bridge the gap between boutique hotels and users. This mobile application seamlessly integrates a booking engine, an AI assistant for trip planning, and an experience-sharing platform, enhancing the app's capabilities alongside other features. By implementing the GoHoliday mobile application, boutique hotels can maximize their reach and establish a distinct brand identity by directly serving their valuable guests with more personalized arrangements.

The Position of the Licensee Regarding Violations of Related Rights (Broadcasting Rights) in the Perspective of Unlawful Acts : Case Study of Case Number 12/PDT.SUS-HKI/CIPTA/2018/ PN.NIAGA.Sby)

This study examines dispute number 12/PDT.SUS-HKI/CIPTA/2018/PN.NIAGA.Sby involving violations of broadcasting rights. Moral and economic rights in the context of Copyright are in focus. The research uses normative juridical methods with a statutory approach. The results include a detailed analysis of violations by PT. Widhi Hartajaya (Suris Boutique Hotel) and the Supreme Court decision which sentenced him to pay material compensation. In the discussion, the research links the findings to copyright theory and related literature. The conclusion confirms copyright infringement, reminding us of the urgency of exclusive protection and law enforcement. Recommendations include interdisciplinary dimensions, comparative studies, and technological exploration in managing Copyright. The research is expected to contribute to understanding law enforcement and copyright protection in Indonesia.

Impact of Boutique Hotels in The Indian Hospitality Industry Concerning Acquisitions, Revenue and Occupancy: Case Study of Sunday Hotels Pre and Post-Covid Pandemic

Research has indicated different results for the various assets that were considered. All of them were under the same management and operator but only one of them surpassed Pre-Covid revenues. The other two could not do so for reasons other than management. An attempt has been made to point out the areas which could be addressed such that the other two assets increase their revenue and visibility.

Causal Factors of Blue Ocean Strategy Formulation Affecting the Overall Business Growth of Boutique Hotels

Causal Factors of Blue Ocean Strategy Formulation Affecting the Overall Business Growth of Boutique Hotels

Improving Employee Performance Through Physical Work Environment, Emotional Intelligence and Self Leadership

Human resources are assets owned by an organization. Without human resources in an entity, operational activities will not be able to run. Entities must be able to empower human resources so that they can produce qualified employee performance. Employee performance is influenced by many factors including the physical work environment, emotional intelligence and self-leadership. This study aims to determine the effect of the physical work environment, emotional intelligence and self-leadership on employee performance. The location of this research is at The Vira Boutique Hotel and Suites Bali. The population uses The Vira Boutique Hotel and Suites Bali employees and a sample of 55 employees. Data analysis technique using Multiple Linear Regression Analysis. From the results of the study, it was found that the physical work environment had a significant positive effect on employee performance, emotional intelligence had a significant positive effect on employee performance, and self-leadership had a significant positive effect on employee performance. Suggestions that can be given by researchers are The Vira Boutique Hotel and Suites Bali should organize the work space properly, provide training to employees and guide employees, and always supervise employees at work.
 Keywords: Physical Work Environment, Emotional Intelligence, Self Leadership, Employee Performance