Abstract
In the experience economy era, with a growing interest in unique boutique hotels in South Korea, this study explores the significance of “experience” in luxury boutique hotels. It examines two domestic hotel cases that successfully integrate rich experiential content to create exemplary luxury boutique hotel experiences. Data were collected through literature reviews and interviews with 14 participants who had visited each hotel. Each hotel's key contents were evaluated using a 5-point scale, resulting in a total of 70 evaluations. The analysis revealed that sensory and emotional aspects were the highest-rated experiential elements, while cognitive elements were rated the lowest. This research offers insights into the distribution of experiential elements in domestic luxury boutique hotels, aiding future development and planning, and guiding the identification of key experiential factors.
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