BCG Matrix Research Articles

Strategi Pemasaran Pt. Huawei Dalam Meningkatkan Pangsa Pasar

In this era, everyone is very dependent on cellphones, especially smart phones. With the fourth most populous population in the world and the low adoption rate of smart phones, the smartphone market is an attractive market for local vendors and international vendors. As one of the world's biggest vendors, Huawei has difficulty facing competition in the Indonesian market. Therefore, the purpose of this thesis is to arrange and suggest a proper marketing strategy for the company. Data collection methods were interviews and observations. Writing starts from the analysis of external, internal, and industrial environments, SWOT analysis, and BCG matrix analysis.

The analysis of methods for developing the marketing strategies in agribusiness

The article deals with the development of marketing strategies. There is set out the methods for developing a marketing strategy for the agrarian enterprise. The formation of a competitive developmental strategy has been considered, as well as formal and informal marketing strategies have been identified: BCG matrix, Ansoff matrix, Porter matrix, and development of author’s methods. The matrix of the Boston Consultative Group allows to identify the most promising and, on the contrary, the “weakest” products or divisions of the enterprise, which are divided into 4 types: stars, cash cows, difficult children, dogs. Ansoff Matrix systematizes the available information about the market and the company’s products, helps to choose the right direction of business development, taking into account the available resources and capabilities of the enterprise. In addition, the article describes the structure and construction of the Ansoff matrix, which consists of four marketing strategies: market penetration strategy; market development strategy or expansion strategy; product development strategy, product development strategy or product expansion; diversification strategy.

A Study on the Structural Changes of Import & Export Containers between South Korea and China Ports

지난 수십 년간 한중 경제관계의 진전과 더불어 양국간 컨테이너 물동량은 지속적으로 증가하여 왔으며, 양국의 각 항만의 물동량은 교역관계 및 지리적 요인으로 인해 커다란 변동성을 보여왔다. 이러한 항만간 물동량의 변동성은 항만물류업체에게는 비즈니스 관점에서 그리고 항만정책당국자들에게는 항만 정책 등에서 의사결정에 중요한 요소이다. 컨테이너물동량의 증감은 항만의 경쟁력을 의미하며, 항만 경쟁력은 물동량의 이동과 유치에 중요한 요인이 된다. 따라서 항만물동량의 구조적 변동성 분석은 항만물류연구에서 중요한 과제중 하나이다. 본 연구는 한중간 항만 물동량의 구조적 변동성에 대한 추이를 분석하여 항만운영 및 정책에 시사점을 제시하는 데 목적이 있다. 이를 위해 우리나라의 대표적인 컨테이너 항만과 중국 항만들간 물동량의 변동성과 추이를 HHI지수, 변이할당효과, 입지계수를 분석하고 이를 BCG매트릭스에 포지셔닝하고 이를 토대로 컨테이너 화물유치 전략을 제시하였다. 분석 결과 우리나라의 대중국 컨테이너 화물의 집중도는 점차 하락하였다. 우리나라의 대표적인 컨테이너 항만인 부산항과 광양항으로의 컨테이너 화물공급원으로서의 중국 항만들은 대부분 대형 항만들에서 상대적 비중(LQ계수)이 높고 정(+)의 변동성(변이할당량)을 나타내고 있다. 그러나 인천항의 경우는 규모뿐만 아니라 지리적 근접성이 항만의 물동량 비중과 증가율에 영향을 미치는 것으로 분석되었다.With the progress of Korea-China economic relations, the container trade volume between the two countries has been steadily increasing during last several decades. The trends of container cargo volume between international ports are an important factor for port and logistics companies as well as port authorities. Development of container cargo volume is closely related to the competitiveness of port, on the other hands port competitiveness is one of the most significant determinants for movement of cargo volume. Therefore, structural volatility analysis of port throughput flow between country’s ports is an important issue in port logistics research. This study aims to present the implications for port operation and policy by analyzing the trends of structural volatility of container trade volume between Korea and China during 2003∼2017. For this purpose, it is analyzed the volatility and trends of the container trade volume between ports of the two countries. Several analysis methods such as HHI index, shift-share analysis and location quotient are employed for the BCG matrix analysis, which present the port strategies for attracting container cargoes for Korean container ports. According to the results of the research, the concentration of container cargo from Chinese ports to Korean ports has gradually decreased. Most of Chinese ports as supplying sources of container cargo for Busan, Incheon and Gwangyang port have a high relative proportion (LQ coefficient) in large ports and a high growth rate (shift-share effects). On the other hand, the port of Incheon has a high proportion of the container cargo and growth rate in Chinese ports with geographical proximity in addition to scale of port.

ANALYSIS OF THE PROSPECTS FOR THE IMPLEMENTATION OF THE ENERGY STRATEGY OF THE RUSSIAN FEDERATION IN TERMS OF THE TRANSPORTATION OF ENERGY RESOURCES

The current problems and prospects of development of the world market of energy resources are considered. On the basis of the «Energy Strategy of Russia for the period up to 2030», the prospects for its implementation were analyzed in terms of energy resources transportation: from the standpoint of the traditional SWOT analysis (with emphasis on external market opportunities, external threats, internal strengths and internal weaknesses that hinder the increase in energy efficiency during their transportation); from the standpoint of the BCG matrix, from the standpoint of the McKinsey DPM matrix model, from the standpoint of the supply strategy (procurement) model for the P. Kralich matrix (with emphasis on strategic, basic, non-critical and problematic energy resources being transported).

Pengembangan strategi bersaing dalam meningkatkan mutu layanan klaim

This study aims to determine alternative competitive strategies at PT. Asuransi Wahana Tata in its efforts to improve the quality of claims services. Analysis technique using SWOT, IE Matrix, and QSPM analysis. Assessment of internal and esternal factors with interview techniques. The result of the research shows that the alternative of reliable corporate strategy is WO (Weekness-Opportunity) strategy, and the main strategy is the centralization of claims service process. The suggestion of this research is the company to carefully observe and evaluate external and internal factors and apply appropriate strategies to improve the service quality of claims by overcoming the company's weaknesses on claims service while taking advantage of existing opportunities by applying the claims service centralization. For further researchers interested in researching similar or similar issues may develop this research by adding other analytical tools such as BCG matrix, SPACE matrix, and grand strategy. It can also conduct research using other quantitative approaches.
 
 Keywords: Competitive Strategy, Service Quality, SWOT, IE Matrix, QSPM.

基于波士顿矩阵的国际油气工程建设股权投资项目分类市场开发策略

基于波士顿矩阵的国际油气工程建设股权投资项目分类市场开发策略

The concept of the real estate portfolio matrix and its application for structural analysis of the Polish commercial real estate market

This paper presents an innovative model for property portfolio assessment based on the concept of a growth-share matrix. The proposed real estate portfolio matrix uses two primary qualities of properties: their potential to accrue value over the holding period and their ability to generate stable positive cash flows. The aim of the model is to utilise these two dimensions in the assessment of the qualities of individual properties and to identify their subsets to meet preferences of different groups of real estate investors. The concept was developed to provide companies with strategic advice on how to optimise the sales strategy of their non-core property assets. This method can be applied successfully to both commercial and residential properties. The concept is subsequently utilised for the purpose of post-hoc structural analysis of the Polish commercial real estate market. Transaction analysis accentuates the prevalence of core assets in terms of both transaction volume and value. Value-added assets constitute a much smaller market segment but may nevertheless present a good opportunity for portfolio diversification. Speculative assets appear to be scarce, which is characteristic of the current phase of real estate market conjuncture.

Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company

It was determined that the impact of corporate social and environmental responsibility (CSER) on the formation of the company’s distribution policy has more integrated mechanism than previously assumed. The article emphasizes the fact that all intermediaries (major, regional, local distributors) must comply with the principles and provisions of СSER of manufacturer as the brand owner at the stage of providing consumer with the products. CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company, that is developed on the basis of CSER of manufacturer and aimed at improving economic results and improving social, environmental and economic state of the territory. The conceptual foundations of the mechanism of cooperation with the local distributor are proposed and the expediency of its attraction, which is based on the analysis of the BCG matrix, is justified using Sumy affiliated branch of LLC Bayadera Logistic as case study.

Assessment of readiness for smart transformations with account of the environmental component

To assess the readiness of national economies for the transition to Industry 4.0 an alternative approach to cross-national comparisons is proposed. This approach takes into account the environmental component of transformations in addition to the analysis of infrastructure provision, financial opportunities, innovative activity, and competence of manufacturers and consumers of products.The feature of the approach is the formation of a number of matrices, similar to BCG Matrix analysis, which in a variety of ways combine a set of selected indicators: GDP, innovation and information and communication technologies’ development indices, competitiveness, environmental footprint, environmental performance, etc. at the national level. The analyzed sample includes 118 economies of the world, which differ in economic and technological development, institutional environment and geographical location. As a result, several matrices, that displayed causal relationships between variable combinations of indicators, were formed. This made it possible to quantify the distribution of countries that belong to the sample by conditional sectors: smart leaders (+/+), leaders (+/- or -/+) and lagging behind (-/-). The boundaries that divide the space of matrices into sectors are the arithmetic mean values of the indicators that are located on their axes.Also, the variability of the analysis made it possible to track the movement of countries from sector to sector, when changing combinations of indicators. The most efficient economies that maintain their position in the sector of smart leaders with all the considered combinations of indicators in the matrices were identified. They are: UK, Hong Kong, Luxembourg, Netherlands, Denmark and Switzerland. Despite some volatility of the countries in the groups, the composition of the largest sectors - smart leaders and lagging behind - was quite stable (approximately 67%). The most unstable is the composition of the potential-leaders sectors (+/- and -/+).Comparative analysis of a representative sample of economies also allowed justifying the presence of dominant trends and describing the existing causal relationship between the indicators of digitalization, innovation, environmental friendliness and competitiveness.The current position of Ukraine in the global rankings was characterized. According to most of the compiled matrix variants, Ukraine belongs to the sector of lagging behind countries and has levels of ICT development, innovation activity, global competitiveness and environmental efficiency lower than average in the sample. However, the location of Ukraine in the matrices indicates proximity to borders, separating sectors. That is, under favorable conditions, it can be moved from the group of lagging behind to one of the groups of leaders. In addition, judging by the energy intensity of the economy and the size of the environmental footprint, the country has some potential for further development without a critical deterioration of the environmental situation.Prospects for further researches are: development of methodology for assessing the capacity of markets, taking into account the environmental characteristics of the life cycle of products, as well as the rationale for a set of planned indicators in the strategy of environmentally friendly transformation of the industry of Ukraine.

A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET

ABSTRACT The objective of this study was to highlight some limitations of the use of the Boston Consulting Group Matrix to propose strategies to maximize the performance of the sector in the international pulp market. The procedure adopted for the investigation was the portfolio analysis, for the different types of pulp exported by Brazil, using the Growth Share Matrix. The results indicate that the BCG Matrix is static and non-dynamic analysis and arbitrary questions to define the market growth rate can provide different interpretations, possibly contradictory.

Analisis Strategi Penjualan Stok Spare Part di PT. Fajar Mas Murni Surabaya

Penelitian ini menggunakan studi kasus pada PT Fajar Mas Murni Surabaya yang bertujuan untuk mengklasifikasikan masing-masing item stok spare part dengan pendekatan matriks BCG guna menentukan strategi penjualan stok item spare part. Hasil klasifikasi dengan matriks BCG diperoleh 6.60% item termasuk dalam kuadran stars yang menyumbang omzet 80.67% bagi perusahaan, 15.57% item termasuk dalam kuadran question marks yang menyumbang omzet 14.95% bagi perusahaan, 71.70% item termasuk dalam kuadran dogs yang menyumbang omzet hanya 1.87% bagi perusahaan, dan 6.13% termasuk dalam kuadran cash cows yang menyumbang omzet 2.50% bagi perusahaan. Analisis strategi yang sebaiknya dilakukan pada kuadran stars adalah dengan melakukan forecasting penjualan untuk menjaga kontinuitas stok spare part, pada kuadran question marks yang sebaiknya dilakukan adalah mengembangkan nilai penjualan dengan menjual item secara diskon agar terjadi peningkatan volume penjualan dan dapat menghabiskan stok, sedangkan pada kuadran dogs alternatif strategi yang sebaiknya dilakukan adalah lebih meningkatkan kegiatan promosi dari item-item tersebut, dan pada kuadran cash cows adalah dengan mempertahankan penjualan. Kemudian dilakukan forecasting penjualan pada item stok spare part kuadran stars tahun 2018 agar tetap terjaga kontinuitasnya dengan menggunakan metode trend (T) rata-rata bergerak dengan variasi siklus (C), variasi musim (S), dan gerak tak beraturan (I) karena memberikan nilai MAPE yang lebih kecil yaitu 23% dan 27% ketika hanya menggunakan metode trend.

The approach of portfolio matrix to assess efficiency of budget policy of Russia

The article studies the issue of efficiency of federal budget expenses in Russia. To do that the authors propose to apply the approach of portfolio matrix of the state sector based on principles of the Boston matrix and the Ashridge matrix used in corporate finance. Within the frames of this approach key lines in budget policy expenses were analyzed that correspond to sections of the federal budget. For each of them basic services generated during using funds on separate lines in budget policy expenses were identified. It was found that in the structure of the federal budget expenses there are rather many lines, which form popular and needed for the population services that do not have a high quality. The authors suggest ways of raising efficiency of spending finance resources inside these lines at the expense of improving quality of such services. On this basis possible lines of raising efficiency of budget policy in Russia were identified, which show the potential of positive impact of the federal budget on business activity in Russia at the expense of higher satisfaction of customers with quality of state services. Provisions of this article can be used for designing recommendations for the federal budget within the frames of assessing economic expediency of its expenses’ structure.

Success Tastes Sweet

The present case study tracks the entrepreneurial journey of Mr. Rami Hassan M Al Lawati. This interview attempts at finding his motivation to become the first generation entrepreneur, his personal credo, and his keen sense of business. It discusses areas of unrelated diversification into ice-creams from high end photography. This diversification sets a good example of understanding in which quadrant of the BCG matrix a brand is and consequent decisions of holding on, divesting or investing in it. The profile can be used to teach entrepreneurship, market growth matrix, and BCG matrix.

Business analytics for strategic management: Identifying and assessing corporate challenges via topic modeling

Strategic management requires an assessment of a firm's internal and external environments. Our work extends the body of management tools (e.g., SWOT analysis or growth-share matrix) by proposing an automated text mining framework. Here we draw on narrative materials from firms (e.g., financial disclosures) and perform topic modeling so as to identify the key issues faced by an organization. We then quantify the use of language along two dimensions: risk and optimism. This reveals a firm's strengths and weaknesses by identifying business units, activities, and processes subject to risk, while also comparing it with competitors or the market.

Combining data envelopment analysis and competitive dynamic theory for exploring global smartphone manufacturers' performance

According to the latest research report released by th Global System for Mobile Communications Association (GSMA), it is estimated that the number of mobile user will increase to 5.7 billion by 2020. Representing Mobile Communications and smartphones has changed the world. In the recent decade, the smartphone market has been booming. Taiwan manufacturers have entered the market early and have good performance. However, in recent years, smartphone annual market sales has gradually decreased, leading to intensified market competition. This study explores the well-known brand manufacturers in the smartphone market. In a dynamic environment, how the interaction between competitors affects the competition results and finally affects the business performance. This study uses the competitive dynamic theory as an analytical tool to explore the competitor's competitive process and apply Data Envelopment Analysis (DEA) to calculate the performance of firms after competition. Finally, the results are combined with the BCG matrix to summarize the direction and suggestions for Taiwan manufacturers to improve further. The results of this study are: 1. All of the competitor’s efficiency performance are maintained in a good condition. The key factor that impact on whether a company can continue to grow or not is Malmquist Index. 2. Dominant Design Paradigm can be regarded as a demarcation point. Before that, patent application, trademark and intellectual property right as the main competitive advantage. After that, supply chain integration, marketing channel, brand value as the main competitive advantage.

The Business Strategy Analysis of a Forwarding Company in Indonesia

The aims of this research were to identify key internal and external success factors within the forwarding industry and the organization, and to analyze competitive positioning of a forwarding business in Indonesia in order to obtain its optimal business strategy. Research method applied was qualitative approachusing case study. Respondents consist of 20 managers at Jakarta. Data collection was conducted in October 2017 at Jakarta using questionnaire distribution. The first stage of data analysis mapped company's strengths and weaknesses into Internal Factor Evaluation (IFE) matrix, mapped market opportunities and threats into External Factor Evaluation (EFE) matrix, and mapped competition into Competitive Profile Matrix (CPM) with the application of Expert Choice Software. The results of the external and internal audit were used to generate alternative strategies by applying a Business Competitive Position Matrix, Grand Matrix Strategy, and BCG Matrix. Three alternative strategies were selected from matrices conducted prior to Quantitative Strategic Planning Matrix (QSPM), namely adding the new sub-business unit to serve delivery service for small-sized goods (product development), conduct IT innovation to open opportunities in entering E-Commerce business (market development), and liquidation. The outcome is a product development strategy, which is indicating that the best strategic decision for the future sustainability in the business competition is to add new sub-business unit in small-sized goods delivery.

STRATEGI BERSAING DIVISI BISNIS KARTU PADA PT BANK BNI SYARIAH

ABSTRACTThis study aims to analyze the opportunities and threats faced by the BSK Division of BNI Sharia, also possessed strengths and weaknesses BSK Division of BNI Sharia in developing the only Sharia-based credit card in Indonesia. Based on the result of the external environment analysis, it can be identified there are 11 opportunities factors and 6 threats factors for the BSK Division which can becompiled into EFE matrix, besides these factors affect the industry and the company's current strategies response to these factors. From the analysis of the internal environment above, it can be identified there are 6 strengths factors and 8 weaknesses factors of the BSK Division that can becompiled into IFE matrix, besides these factors affect the industry and the company's current strategies response to these factors. The analysis results of internal and external environment combined using matrix SFAS (Strategic factor analysis summary) to select the dominant factors that influence BSK Division significantly. Then analysis is needed to determine BSK Division market position by using BCG matrix, BSK Division's competitive position against the credit card industry with Grand Strategy, and positioning the BSK Divisions portfolio business with IE matrix. Determining the strategy that will be implemented by using matrix QSPM is the further step. The strategies which has determined previously, will be formulated by comparing the external factors with internal factors using the SWOT matrix. In order to run this strategy, its necessary to shape it down into the functional level strategies by translating the chosen strategy to four perspectives: financial, customer, internal business process and learning growth using a balanced scorecard analysis tool, with results summarized in the map strategy. Acquiredbusiness strategies based on the analysis of external and internal to the BSK Division BNI Sharia arethe development strategy andmarket penetrationstrategy.Keywords: SWOT and Balanced Scorecard.

ОЦІНКА АСОРТИМЕНТНОГО ПОРТФЕЛЯ (В РИТЕЙЛІ ТОВ «ПРОСТОР»)

The article actualizes the issue of developing a perfect assortment policy of the enterprise as an important competitive advantage. Emphasis is placed on the need to form an optimal assortment portfolio of the company to maintain competitiveness. The study was conducted on the example of stores "Prostor" - a national network with a wide range of products for women. The article identifies the main competitors of Prostor LLC and provides an assessment of competitive advantages. In particular, the prices for individual products in Prostor, Watsons and EVA stores were compared and their loyalty programs were analyzed. To study the external environment of the company "Space" used PEST-analysis, according to which the influential groups of factors were economic and political. The overall expert assessment showed the following results: strengths - 5.4 points, weaknesses - 0.7 points, opportunities are 1.6 points, and threats are 2.4 points. The assessment of the attractiveness of the enterprise was carried out by the method of formalized qualitative analysis. ABC analysis of the range of LLC "Space" and three groups of goods: group A - very important goods (decorative cosmetics, perfumes for women, niche perfumes, home care products), group B - goods of medium importance (manicure tools and pedicure, sun protection, lip care products, etc.) and group C - the least important products (cosmetic brushes, fragrances for the home, hygiene and care, etc.). According to the results of the construction of the BCG matrix, the following groups of goods were identified: "stars" - home care products, "milking cows" - jewelry, "dogs" - perfumes, " "heavy children" - hair care products. As a result, it is proposed to improve the product portfolio of Prostor LLC. The following methods were used in the study: PEST-analysis - to study the external environment of the enterprise, ABC-analysis - to identify the most profitable group of goods, BCG matrix - to conduct portfolio analysis.

Linear and Nonlinear Strategic Management: With Applications to Shipping

The strategies—corporate, competitive and current—and the “effective leadership”, provided by linear management—all in all 22—were briefly presented with an application to shipping industry, like BCG matrix, and growth, as well as how to create and maintain a competitive advantage. Moreover, the essential strategies/functions of a shipping company were too presented with the prime emphasis to timing of shipping decisions. In shipping, management, as showed, is done by distance. Nonlinear management strategies showed next and the full Cartesian diagrams-phase spaces—of 3 companies— one in shipping—were used to discover the level of chaos in their business activities. A further tool has been used from nonlinear management: the “span of management” vis-a-vis the well-known “span of control”. We have showed that both top maritime countries and top shipping companies pursue the “growth strategy in a related industry” (with same knowhow). Some countries did it better, like Greece and Germany. “Growth strategy” has been accompanied by economies of scale and a lower service cost. We showed also that a growth strategy has to be moderated by: 1) forecasting that demand will be there, when ships are delivered; 2) that liquidity is secured, even in a slump, where banks and stock exchanges turn their backs to shipping, 3) the fact that prices of ships—new or 2nd hand—were indeed at rock bottom and that the 1st-best or 2nd best timing has been applied and 4) that company’s investments did not influence total supply so that to dampen markets. A mention on generic competitive strategies has been carried out and especially differentiation issue of products and services, but not pursued much as shipping has homogeneous services.

SUSTAINABLE PRODUCT SERVICE SYSTEMS DESIGN: TOOLS FOR STRATEGICS ANALYSIS

The present paper discusses the tools for phase of Strategic Analysis for the process of Sustainable Product-Service System Design. It explores the cumulative experience obtained at the Design & Sustainability Research Center of UFPR, on case studies developed with companies on the period between 2006 to 2016. When compared with the MSDS Method the case studies presented a stronger emphasis on tools derived from administration (ex: Ansoff matrix, BCG matrix, Canvas, SWOT chart, Slack matrix, Polarity Diagram) and, very importantly, from the service design community (ex: bluepring, customer journey, touchpoint matrix).