Science popularization is undergoing significant transformations, including changes among popularizers themselves, which leads to the diversification of communication strategies and a shift in functional potential. The article deals with the strategies employed by the journalist author in the text of a book on law as a genre of popular science legal discourse. Two key popularization strategies that contribute to the implementation of the author's communicative intention, and enable the agent not only to activate background knowledge of the target recipient, but also influence their axiological attitudes are analyzed and described. The right choice of popularization strategies makes special information accessible to the recipient and directly affects the effectiveness of the perception of a popular science text. The informative-explanatory strategy is used by the popularizer to interpret key legal concepts. The strategy of manipulative influence enables the agent to influence the target recipient by presenting special information from a certain angle. The conclusion is drawn that a contemporary popular science book on law does not only contribute to the public legal education but also shapes a reader's ideology.