Book Publishing Industry Research Articles

Analysis of aesthetic value of ancient books in Song dynasty——Board design and font illustration system based on Song Dynasty books

The cultural industry and commodity economy of the Song Dynasty in China were very developed, which gave rise to a very complete book publishing industry. In addition to having high cultural value, the aesthetic value of books in the Song Dynasty cannot be ignored. The books of the Song Dynasty, as a model of ancient Chinese books, had very beautiful board designs and font illustrations, which had a huge impact on the design of later books. Therefore, analyzing the book design system based on the Song Dynasty can fully explore its aesthetic value, which is of great significance for the study of art history and modern book design.

Leveraging Social Media Word-of-Mouth for Marketing Communications in the Nigerian Book Publishing Industry

The marketing aspect of book publishing is essential to the publishing industry's survival in the digital markets. Although there have been efforts to improve marketing methods in Nigeria's book industry over the past several years, the reality is that marketing in the country has not received the maximum amount of attention. In addition to establishing marketing units to entrench innovative marketing practices, there has also been a shift towards business-to-consumer (B2C) marketing as publishers establish online presence by setting up websites to distribute and promote their books, in conjunction with other digital platforms. However, there is a knowledge gap on how Nigerian book publishers use social media for marketing communications, particularly the function of social media word-of-mouth in this context. In light of this, this study reviews the literature on the roles of social media word-of-mouth and social media advertising in the marketing communication strategies of book publishers. The results show that word-of-mouth marketing on social media, one of the most popular types of marketing communication, has established itself as a valuable source of information that consumers can use to make their purchasing decisions, based on favorable testimonials of other customers. On the other hand, there is the issue of unfavorable remarks or reviews that might prove to be counterproductive, necessitating the use of social media advertising as a method for participating in online communities and having one-on-one interactions with individual community members by specifically targeting them with social media messages.

PRACTICAL ASPECTS OF PUBLISHING TEXTBOOKS, PEDAGOGICAL/TEACHING AND METHODOLOGICAL GUIDES AND NORMALIZING THE COST OF MATERIALS

Taking into account the society's demand on the efficiency of budget funds management, further optimization of budget expenditures, improvement of the quality of educational services, the strategy of providing textbooks and manuals for students of general secondary education and teachers should be developed and approved, the problem of development of standards of paper consumption for the production of textbooks was solved. manuals for modern printing equipment and their approval. The research was carried out using general scientific methods, in particular, theoretical generalization, methods of statistical analysis, graphic method of visualization of research results. The purpose of the article is to identify the features of development of directions of regulation of publishing of educational literature in Ukraine on the basis of adaptation of European experience, to develop approaches to creation of a system of standardization of production costs of printed materials. It was found out that in modern scientific literature the debate on the justification of the ways of development of the publishing and printing sphere, the necessity of real state support and standardization of production costs of printed products continues. The authors studied the trends in book publishing in countries with a high level of education and a developed educational literature publishing industry, which determines the demand for books and the development of the publishing industry. Systematized and analyzed information on the printing of textbooks and teaching aids in Ukraine, outlined the problems associated with the need to control the spending of budget funds. It was found that the current system of publishing educational literature in Ukraine is characterized by an insufficient level of achievement of target indicators in the use of state budget funds intended for the production of book products. Characterization of the main principles of activity of the largest publishing houses of educational literature in Ukraine was carried out on the basis of the indicators of the total circulation of books and by order of the Ministry of Education and Science of Ukraine. The consequences of the armed aggression of the Russian Federation for the domestic book publishing industry are analyzed, which require a shift of the emphasis of effective management to optimization and cost minimization. Due to the outdated and imperfect system of rationing, the necessity of the scientific institution to carry out complex preparatory work on the legislative regulation of technical standards of costs and standards of material waste in the production of textbooks and educational-methodical aids has been determined.

Pest könyves kultúrtörténeti kronológiája, 1748–1798. Áttekintés mindazon eseményekről, amelyek hatással lehettek Pest nyomdászatára és szakkönyv-kiadására

The first bookseller-publisher company was established in Pest 1748. The book publishing and printing industry were primarily influenced by the growing number of educational and cultural institutions. The book publishing activity was greatly influenced by censorship mandates. We summarize these in a chronological order concerning especially the publication of medical textbooks.

Big Data Analytics for Publishing Development: Prospects and Challenges in the Nigerian Book Industry

Studies on the growth of the Nigerian book publishing industry in the multimedia landscape reiterate the need for the deployment of innovative marketing practices, given the observed decline in book publishing performance over the years. By adopting big data analytics, publishers are able to leverage on user-generated data (UGD) for product development and online marketing. However, the adoption of big data in the Nigerian book publishing industry remains an uncharted pathway to development. This study explores big data adoption in the Nigerian book publishing industry through a literature review of studies on technology innovation adoption in the context of book publishing, with a focus on big data. A literature search was conducted in Google Scholar, and relevant studies selected for review and analysis. Findings reveal the use of big data for publishing development in a number of developed nations, including the use of big data analytics in publishing houses' book development processes. Big data analytics also give book publishers the boost they need for distribution, sales, and advertising as well as price optimization. However, there is no clear proof that Nigeria's publishing sector has adopted big data for book publishing processes, although results show that big data analytics can help publishers increase the effectiveness of their book publishing operations. Given the potential to improve productivity and profitability, implementing big data analytics in the Nigerian book publishing sector as a new avenue to development that has to be explored further.

Women in the Book Publishing Industry of Latvia during the Interwar Period

Women in the Book Publishing Industry of Latvia during the Interwar Period

Regional Focus of Ukrainian Book Design Formation

The purposeof the article is to study specific regional features in Ukrainian book design and determine the degree of their mutual influence. The research methodology is based on art analysis in the context of historical-chronological, iconographic, inductive, deductive, and comparative methods. The scientific novelty is represented by theses on the differences of conventionally defined Kyiv, Lviv, Kharkiv and Odesa graphic schools, which had an impact on the development of local book design, and, consequently, on the formation of the artistic image of the modern Ukrainian book. The conclusions are conditioned by significant phenomena and trends in regional graphic art, which caused the corresponding processes in the formation of the image of the book publishing industries of Kyiv region, Lviv region, Kharkiv region, and Odesa region. In particular, the Kyiv school of graphic design in the all-Ukrainian cultural and artistic context is distinguished by a bold desire to master the latest technologies, active consumption of the experience of specialists from other collaborations, high genre elasticity, and a tendency to multivariate interpretations of traditional forms, which was accordingly reflected in local book design. On the other hand, the Lviv art book, which is a bright and heterogeneous phenomenon from the point of view of design due to the irregularity of its own development, today is an original product, formed after a long search for an individual image against the background of gravitation to European trends, which was manifested by the diversity of creative methods and author's approaches in its design. The artistic design of the Kharkiv book looks relatively more restrained and constructive, due to the dominance of the infographic approach in the design of multi-genre publications and the production of the classical tradition of Ukrainian bookmaking. In addition, the printing of books from this region deserves high praise. The Odesa graphic school, which from the middle of the 20th century had a solid foundation of realism with a flavour of social art, is characterised by the interpenetration of various regional features of book design due to the active migration of book artists between publishing houses and the multinationality of the creative center. Key words: book design, book graphics, Kyiv graphic school, Lviv graphic school, Kharkiv graphic school, Odesa graphic school, book art, regional features.

The Pilgrimage to Sand Hill Road: Venture Capital Investment in Publishing-Related Tech Start-ups

Many entrepreneurs in the world of tech start-ups seek venture capital funding to establish and grow their businesses, but this can be a process fraught with difficulties and laden with long-term consequences. Most attempts to secure VC funding will fail, and most start-ups that are VC-funded will not succeed. Moreover, start-ups that do secure VC funding will tend to find themselves on a developmental trajectory that is very different from that of many traditional businesses. This paper seeks to shed light on the unique and special relationship between venture capital and tech start-ups by focusing on a particular subset of tech start-ups: those that are related to the book publishing industry. It examines this relationship both from the viewpoint of a well-established venture capitalist in Silicon Valley who funds tech start-ups and from the viewpoint of entrepreneurs who are trying to secure VC funding. By examining this relationship from both points of view, we can understand why some entrepreneurs succeed in raising funds and others don’t. We can also understand why the developmental trajectories of VC-funded start-ups are very different from those of many traditional businesses and we can explain why some VC-funded businesses fail while others, competing in a similar space in seemingly similar conditions, survive and flourish.

Editorial

In this issue, we have revived a tradition which I was reminded of when looking through some of Communicare’s past issues, dating back to the 1980s, now uploaded to the open-access site. In the early days, Communicare’s very lively 'Last Word' slot invited critical comments on contemporary matters of concern, but for the most part, the journal took a hands-off position and followed conventional publishing practice.
 Communicare was repositioned in 2016 by encouraging debate in addition to case studies and inviting comprehensive interventions addressing current questions. The editors now want to actively engage in debates as they might affect new knowledge, state policy and developmental planning.
 This issue thus inserts itself into the long-running controversy over the Copyright Amendment Bill (CAB) that is predicted by three authors in this number to potentially damage the South African educational book publishing industry. The Bill aims to weaken protections as far as educational materials are concerned. While the Bill is expected to pass into law in 2023, the lead author in this number, Keyan Tomaselli, has sketched the likely implications of the proposed legislation for the national South African research economy and for academic authors also.

Book Advertising: Modern Scientific Perspective and Practical Experience

Radical changes in various spheres of life in recent decades in the context of the rapid development of the information society had an impact on the understanding of the role, functions and social significance of the book. The popularisation of Ukrainian thought, words, and books today acquires a new, defining meaning. When national cultural heritage is becoming an identifier of our people's identity, the issues of advertising the Ukrainian print edition are becoming relevant and significant. After all, the transformations of the book publishing industry are inextricably linked with changes in the cultural space. The presented monograph “Book advertising in independent Ukraine: state, problems and prospects” by V. Kulakovska is determined by the relevance and expediency of the topics raised and is an independent, original study. The socio-economic situation of independent Ukraine gave birth to a fundamentally new research problem - the place of book advertising in the book publishing industry, its features in comparison with other advertising communications, and its sociolinguistic parameters since it is precisely in the correct use of the book advertising potential under new conditions that we see one of the ways out of the crisis inherent book publishing industry.

Destiny of a Nobel Laureate in a Small Book Market: Alice Munro in Slovene Translation

This paper investigates the representation of Alice Munro’s writing in Slovenia, focusing on the issues of its late introduction to Slovene readers, and the low level of interest by Slovene publishers in her works even now that she is a Nobel laureate. To address these issues, two important features of her writing – that she is exclusively a short-story writer and that her stories deal mostly with women’s themes – will be analysed against the background of the tradition of the short story genre and women’s literature in Slovenia. Additionally, the specifics of the Slovene book market and publishing industry will be examined as another potential reason for the underrepresentation of Munro’s works in Slovenia.

PEMANFAATAN DESAIN GRAFIS SEBAGAI MEDIA PROMOSI UNTUK MENUNJANG PENJUALAN BUKU KOMIK ULTIMATE GLAD

Technological developments are also needed in the field of communication, especially in the book publishing industry. Now, the comic industry in Indonesia is very busy, where almost all bookstores in big cities sell various types of comics. However, what is quite worrying is that most of the comics sold in these bookstores are translated comics. The dream about the rebirth of Indonesian comics as a renaissance is far from reality, although it is possible that it will rise again in the future. Moreover, with the entry of imported comics from Europe, East Asia, and America, the position of local comics is increasingly pressing. Moreover, Indonesian comics are also losing interest, because they are dominated by Japanese and Korean comics. Through these problems, efforts to promote Ultimate Glad comics need to be done creatively, namely promoting comics using the Merchandise method. Creative here is not just using promotional media, but how to promote efforts to get awareness and engagement of old consumers or new potential customers through direct interaction between merchandise products and consumers. Merchandise as the most appropriate promotional media because it can win the competition in attracting the attention of consumers. With a very unique and attractive design, it will be easier to introduce the "Ultimate Glad" comic to potential consumers, especially teenagers and comic lovers in Indonesia.

Books of Ukraine in the mirror of the state bibliography

In modern society, with the rapid growth of the importance of information, its constant updating and rapid access to information resources comes to the fore the problem of orientation to provide an opportunity to navigate the general flow of domestic printed products. An important and socially significant element of the book business is the index "Chronicle of Books", which contains comprehensive bibliographic information about books and brochures from all fields of knowledge. The bibliographic analysis of the database of the state bibliography of book editions "Chronicle of books" provides an idea of current trends in the development of the book publishing industry, science and culture. The proposed analytical review demonstrates the thematic distribution of publications in the database for 2021, which contains 15 390 bibliographic records according to UDC classes

Publishing Distribution Practices: New Insights About Eco-Friendly Publishing, Sustainable Printing and Returns, and Cost-Effective Delivery in the U.S.

The COVID-19 pandemic exacerbated and highlighted the problems and opportunities within the book publishing industry’s distribution practices. This is a summary of the Publishing Distribution Practices report, researched and produced in collaboration with Portland State University, Independent Book Publishers Association, and PubWest. This article addresses research and recommendations for becoming carbon neutral, delivering books cost effectively, utilizing print-on-demand, minimizing returns, and examining supply chain issues raised by the pandemic. Findings include starting with paper and emissions assessment for more eco-friendly publishing; emphasizing pre-orders, local and discounted delivery, trade organization membership, and POS systems for cost-effective delivery; limiting outsourcing to restrict supply chain disruptions; reducing print runs and promoting books more effectively to minimize returns; and utilizing print-on-demand for proof copies and gap runs.

When Novels Were Books

When Novels Were Books

Trends in the development of book printing and book distribution in the world's leading countries through the lens of reading problems

The features of book distribution systems in different countries of the world are investigated. The role of book clubs and book chains in the way of a book to its reader is revealed. The leading role of the state support for book publishing is outlined. Factors of state support for book publishing and book distribution, such as creating reading development programs, facilitating the opening of new bookstores, organizing book fairs, exhibitions, festivals and other events to support the book, establishing literary prizes and competitions, replenishing library funds, protecting copyright, have been identified. Possibilities of introduction of experience of leading countries of the world (in particular Canada) in support of book publishing and book distribution industry, such as granting of preferential credits, influence on book pricing, introduction of a "fixed" price during book realization, are investigated. The media habits of the inhabitants of different countries of the world have been researched, it has been found out how much time a person spends watching TV programs, listening to music on the radio, reading. Although in the modern world, residents are spending less and less time on the book, preferring other types of entertainment and leisure, the books are no less printable, book publishing remains a large business, valued at $ 151 billion and generating more than cinema, magazines, video games and music. In an effort to survive, book publishers are united in media conglomerates, most of their profits are from book sales. The readers' preferences been investigated. The competitiveness of paper and e-books has been investigated too. The advantages of paper books over e-books have been proved. Research shows that e-books are growing in popularity, but growth has slowed slightly since 2016. It is emphasized that paper books are the basis of reader's attention and demand.

Stimulation Islamic Value Entrepreneur; Direct and Indirect Effects to Improving Organizational Performance in the Book Publishing Industry in Java – Indonesia

This study aims to analyze further the stimulation of Islamic value entrepreneurs in improving organizational performance, especially in the Book Publishing Industry in Java. The purposive sampling technique used in this study, meaning based on population characteristics, namely the area or location and a minimum of 10 years of operation, so this study involved 150 respondents. Analysis of the data in this study used The Structural Equation Modeling (SEM) from the AMOS 20.0 software package. It is hoped that this research can be a reference for organizational development, especially based on Islamic value entrepreneurs.

The Impact of the Redigi Case on the U.S. Library and Book Publishing Industry: E-Books and Audio Books

The Impact of the Redigi Case on the U.S. Library and Book Publishing Industry: E-Books and Audio Books

Publishing and Society: A Comparative Analysis of Bourdieu's Field Theory and Paradigm of External Analysis using the Case of the Book Publishing Industry in China

The publishing industry has a long history of development as an integral part of people's social life. This essay provides a preliminary exploration of the special status of the publishing industry in sociological research through a comparative analysis of Bourdieu's field theory and the Marxist-oriented external analysis paradigm. It critically assesses the Chinese publishing industry, with its strong political and complex historical background, by analyzing the external relations and field characteristics of the Chinese publishing industry. Due to the social peculiarities of China's socialist system coexisting with the market economy system, the state of political influence intersecting with social class influence is also taken into account in the analysis.

Local Place-Identities, Outgoing Tourism Guidebooks, and Israeli-Jewish Global Tourists

The current research is based on a socio-historical approach to the cultural role of tourism media in the reconstruction of cultural identities, specifically place-identity. It explores the role of Israeli outgoing tourism guidebooks in the reconstruction of local, Israeli place-identities. Stemming from a multidisciplinary methodological approach to the research of the book publishing industry, 17 titles written in Hebrew for Israeli outgoing tourists are chosen for their cultural stance and a manifest textual referencing of issues regarding Israeli identity. Critical discourse analysis of lingual content is used for exploring the texts’ social actions regarding the Israeli identity by following the inclusion and omission of tourist information and suggested itineraries. Results suggest justification of tourism abroad as the books’ main textual strategy. Six textual tactics are used for reconstructing Israeli tourists’ pre-trip motivations, on-trip tourist roles and behaviors, and post-trip reflections. Israeli outgoing tourism is reconstructed as creating a temporary, playful sphere for reiterating Israel’s predominance in the lives of Israelis even while touring abroad. The cultural significance of tourism media is discussed in conclusion by pointing at the books’ double role in both marketing and cultural construction of a consensual Israeli-Jewish pace-identity amidst global changes.