Body Shape Perception Research Articles

How do adolescents perceive body image and respond to body dissatisfaction?

To assess adolescents' attitudes, satisfaction, and practices regarding their body image across body mass index (BMI) categories. In this cross-sectional survey (2019-2020), we recorded anthropometry of 2,089 girls and boys between 13and 17 years from semi-urban schools in western India.Multidimensional Body-Self Relations Questionnaire (MBSRQ) was used for multidimensional attitudinal assessment of body image and weight-related variables. The Stunkard scale was used to assess body shape perception. In higher age categories, boys were more satisfied with their appearance (p=0.012, p linearity=0.001), cared more about grooming (p=0.007, p linearity=0.001), and regarded themselves more physically fit (p=0.003, p linearity 0.030 up to 16 years). Boys with normal BMI were more satisfied with their appearance (p=0.001), fitness (p=0.024), and more alert about symptoms of illness (p<0.000) than others. With increasing BMI, older girls and boys were morepreoccupied with their weight and perceived themselves to be heavier (p=0.001). A majority of underweight girls perceived their weight as normal. Students engaged in weight loss practices irrespective of their BMI category. Boyswanted a bigger, and girls a smaller body shape than their current shape. We found body shape dissatisfaction in66.4 % adolescents, more in boys than in girls (p=0.001). Body shape dissatisfaction is quite common among semiurban adolescents, with boys outnumbering girls. BMI, age, and sex are associated with weight perception and attitude toward body image. Unindicated weight loss practices are prevalent.

Concurrent and longitudinal associations of dissatisfaction with height and weight, body mass index with sleep disturbance among adolescents in China.

Sleep disturbance in adolescents is a significant global public health issue that can result in various physical and mental disorders. Height and weight dissatisfaction, as subjective perceptions of body shape, are common in adolescence and may affect individuals' sleep situations. However, the association of them is unclear. This study aimed to examine the cross-sectional and longitudinal associations among height dissatisfaction, weight dissatisfaction, body mass index (BMI), and sleep disturbance in adolescents. A total of 27,260 participants completed measures of sleep disturbance, height and weight satisfaction, and BMI. The cross-sectional and longitudinal effects of height satisfaction, weight satisfaction, and BMI as well as their changes in sleep disturbance over time were tested. Height satisfaction (ps < 0.001) and weight satisfaction (ps < 0.001) were negatively associated with concurrent sleep disturbance after adjusting for socio-demographic covariates and previous sleep disturbance. Height satisfaction (ps < 0.001) and weight satisfaction (ps < 0.001) at T1 as well as their increases (ps < 0.001) over 6 months predicted decreases in sleep disturbance over time. The cross-sectional and longitudinal associations between BMI and sleep disturbance were not significant (ps > 0.42). Moreover, height dissatisfaction (ORs = 1.06 to 1.34) and weight dissatisfaction (ORs = 1.21 to 1.36) were risk factors for concurrent and long-term sleep disturbance while adjusting socio-demographic covariates and previous sleep disturbance. Greater attention to subjective perception of height satisfaction and weight satisfaction, instead of BMI is needed.

Effects of repetitive transcranial magnetic stimulation of the right inferior parietal lobe on the body image perception in anorexia nervosa: A pilot randomized controlled study.

Restrictive anorexia nervosa (AN) is associated with distorted perception of body shape, previously linked to hypoactivity and reduced excitability of the right inferior parietal lobe (rIPL). Here, we investigated the impact of high-frequency repetitive transcranial magnetic stimulation (HF rTMS) of the rIPL on body shape perception in patients with AN. Seventeen patients with AN (median [Q1_Q3] age, 35 [27_39] years; disease duration, 12 [6_18] years) were randomly assigned to receive real or sham HF (10Hz) rTMS of the rIPL over a period of 2weeks, comprising 10 sessions. The primary outcome measure was the Body Shape Questionnaire (BSQ). Secondary outcomes included eating disorder symptoms, body mass index, mood, anxiety, and safety. Data collection were done at baseline, post-rTMS, and at 2weeks and 3 months post-rTMS. Following both real and sham rTMS of the rIPL, no significant differences were observed in body shape perception or other parameters. Both real and sham rTMS interventions were deemed safe and well tolerated. Notably, serious adverse events were associated with the underlying eating and mood disorders, resulting in hospitalization for undernutrition (five patients) or suicidal attempts (two patients). This pilot study does not support the use of rTMS of the rIPL as an effective method for improving body shape perception in individuals with the restrictive form of AN. Further research is warranted to comprehensively explore both the clinical and neurophysiological effects of HF rTMS in this population.

The transgenerational transmission of physical attractiveness perceptions: Role of parents' physical activity and nutrition habits in modelling body-focused health attitudes and body shape perception in five-year-old offspring

Introduction: Observing parents’ body-focused behaviours during middle childhood is one of the initial ways in which children model their perceptions of pro-health attitudes and their connection to physical attractiveness. This study aimed to investigate the relationship between parents' health behaviours, their appearance, and the perceptions of adult body types (skinny, medium, obese) by their five-year-old children. Moreover, the role of gender in the above relationship for both children and parents was also examined. Materials and methods: This study participants were 680 families with five-year-old children (330 girls). Participation was limited to the moth-er-father-child triad. The Beauty and Health Scale, Healthy Behaviour Inventory, Inventory of Physical Activity Objectives, and a body composition analyser were used to measure body fat percentage. Results: Assessment of pictures of male silhouettes by five-year-old girls revealed the perception that men who exercise do not lose weight but maintain a healthy, attractive appearance. However, they believed that women should actively lose weight to achieve an attractive figure. Interestingly, women were more likely to be perceived as overweight, despite engaging in physical activity. Conclusions: This study underscores the importance of integrating health education and physical activity interventions into family-oriented disease prevention programmes aimed at cultivating positive health behaviours in children as well as parents.

청소년의 신체활동과 주관적 건강 인식 관계에서 체질량지수와 주관적 체형 인식의 매개효과와 조절효과 분석

청소년의 신체활동과 주관적 건강 인식 관계에서 체질량지수와 주관적 체형 인식의 매개효과와 조절효과 분석

Association between mukbang and cookbang viewing and body image perception and BMI in adolescents

BackgroundAdolescence is a critical period for establishing healthy eating habits and weight management, essential for preventing obesity and promoting overall health. This study investigates the impact of mukbang and cookbang—popular online broadcasts in Korea that feature excessive consumption of food—on the dietary habits and body image perception of Korean adolescents. With digital media, especially platforms like YouTube, becoming an integral part of daily life, these broadcasts have the potential to significantly influence adolescent health behaviors.MethodsEmploying data from the 18th Korea Youth Risk Behavior Web-based Survey (2022), this descriptive survey research explores the relationship between watching mukbang and cookbang and various health-related factors among adolescents. The survey’s comprehensive dataset provided a unique opportunity to examine this association in a population that is increasingly exposed to digital media content. The analysis focused on the frequency of watching mukbang and cookbang, their impact on eating habits, body mass index (BMI), body shape perception, and body image distortion among adolescents.ResultsThe results revealed a significant engagement with mukbang and cookbang among adolescents, with notable gender differences in viewing habits and effects. Increased frequency of viewing was associated with negative impacts on eating habits and body image perception. Furthermore, psychological factors such as stress levels and sleep quality emerged as significant predictors of the frequency of watching these broadcasts.ConclusionsThis study highlights the need for further investigation into the causal relationships between mukbang and cookbang viewership and adolescent health outcomes. The findings suggest the importance of developing targeted interventions to mitigate the negative influences of such content on adolescents’ eating habits and body perceptions. Given the widespread popularity of these broadcasts, it is crucial to address their potential health implications through public health strategies, educational content, and policy development aimed at promoting healthier lifestyles among adolescents.

Does categorizing scale scores with cutoff points affect hypothesis-testing results?

BackgroundThe aim of this study is to evaluate the hypothesis test results after categorizing the scale scores with cut-off points and to assess whether similar results would be obtained in that best represent the categories.MethodsThis cross-sectional study was conducted between March 15 and 20, 2023 via the Lime Survey. The questionnaire included questions about the sociodemographic and life characteristics of the participants and the Beck Depression Inventory II (BDI-II). Four groups (minimal, mild, moderate, severe depression) were formed using the cutoff points. Data analysis was performed with all participants and referred to as the conventional analysis group. Then, six subanalysis groups were determined to best represent the groups formed according to the BDI-II. In each BDI-II category, six subanalysis groups were created, including those between Q1–Q3 (IQR group), including those within ± 1 std, including those between 5p–95p (90% of the sample), including those between 2.5p–97.5p (95% of the sample). In addition, 100 different samples were randomly selected containing 50% of each group.ResultsOf the 1950 participants, 84.7% (n = 1652) were female and 15.3% (n = 298) were male. In terms of depression, it was observed that the significance varied in the analysis groups for sex (p = 0.039), medication use (p = 0.009) and age (p = 0.010) variables. However, these variables were not significant in some of the subanalysis groups. On the other hand, a p < 0.001 value was obtained for income, physical activity, health perception, body shape perception, life satisfaction, and quality of life variables in terms of depression in the conventional analysis group, and it was seen that the significance continued in all subanalysis groups.ConclusionsOur findings showed that variables with p < 0.001 in the conventional analysis group maintained their significance in the other analysis groups. In addition, as the p value got closer to 0.05, we observed that the significance changed according to different cutoff points in the analysis groups. In addition, 50% randomly selected samples support these results. At the end of our study, we reached results that support the necessity of secondary tests in the evaluation of scales. Although further studies are needed, we anticipate that our study will shed light on other studies.

In the pursuit of a healthier diet among young Chinese adults: identifying important food quality attributes and factors that influence food choices

SummaryThe paper examines preferences for nutritional and health‐related food attributes, the importance placed on intrinsic and extrinsic characteristics of food and the individual, household and psychographic determinants when making choices. To address the lack of empirical studies, the paper estimates Poisson, negative binomial and linear regressions using data from 457 young Chinese adults between 18 and 30 years. The results show a strong preference for nutritional and health‐related food attributes. Gender and unemployment are associated with a decrease in the number of nutritional features valued in food choices. In contrast, a higher income and a positive perception of body shape are associated with an increase in the number of valued nutritional features. Also, older individuals assign lower importance to intrinsic and extrinsic characteristics in evaluating food, while larger household size, higher income, and positive body shape perception increase the importance placed on intrinsic and extrinsic characteristics in evaluating food.

Assessing Orthorexia Nervosa and its Relation With Body Shape Among Young Adults

Consuming nutritious food is of utmost importance for one’s health and well-being. But when an individual becomes obsessed with eating only healthy food and focusing more on the nutritional content of the food, this obsession is termed as Orthorexia Nervosa. This obsession is characterized by restricting oneself from eating unhealthy foods and making the required dietary changes. The available literature reveals that this is still an unexplored avenue, especially in the Indian context. Thus, the present research focuses on determining the prevalence of orthorexia nervosa among young adults along with its relation with body shape perception. Body shape perception is measured in the terms of how satisfied or dissatisfied people are with their body shape and appearance. The aim of the present research is to determine the prevalence of orthorexia nervosa and body shape concerns among young adults. Secondly, it also focuses on studying the relationship between orthorexia nervosa and body shape. A sample size of 200 participants comprising of 100 males and 100 females were undertaken for the research. The sample constituted of Undergraduate college students only. A convenience sampling technique was used to collect the data from the sample. Responses on two self-report measures, namely: ORTO-15 and BSQ-16(a) were taken from the sample. The Analysis and Interpretation of the data was done through Descriptive Statistics and Pearson’s Correlation. The results indicate that out of 200 participants, 115 participants (57.5%) exhibit orthorexic tendencies, and 103 participants (51.5%) have marked concerns with their body shape. Orthorexia and body dissatisfaction are observed more in females. A Negative Significant Correlation (r= -0.329, p&lt;0.01) is drawn between Orthorexia and Body Shape for the cohort. The current research tries to fill the gap around the sparse knowledge regarding Orthorexia Nervosa and Body Shape concerns especially in the Indian context and encourages further study.

Appetitive Traits and its Association with Body Composition, Anthropometric Indices and Appearance Anxiety in Adults: A Cross-sectional Study

Introduction: Obesity, a major health hazard in both developed and developing countries, is greatly influenced by an individual’s eating behaviour or appetitive trait. While eating disorders are known to be associated with abnormal body composition and cardio-metabolic risks, on par with metabolic syndrome, knowledge regarding the relationship between appetitive traits and body composition and anthropometric indices is very limited. Aim: To assess the appetitive traits of young and middle-aged individuals and correlate them with their body composition, anthropometric indices, and appearance anxiety. Materials and Methods: Sixty-eight healthy volunteers aged 19-45 years were included in this cross-sectional study. The appetitive traits, appearance anxiety, and perceived body shape of the study participants were assessed using the Adult Eating Behaviour Questionnaire (AEBQ), Appearance Anxiety Inventory (AAI), and Contour Drawing Rating Scale (CDRS). Body composition was assessed using Bioelectrical Impedance Analysis (BIA). The correlation between appetitive trait scores and the study parameters was assessed using the Pearson or Spearman correlation coefficient test. Comparison of appetitive traits between males and females was done using the Independent t-test or Mann-Whitney U test. A p-value &lt;0.05 was considered statistically significant. Results: There were 43 males and 25 females. Significant negative correlations were observed between food avoidance scores and body composition parameters such as BMI, waistto-height ratio, lean mass, dry lean weight, body cell mass, basal metabolic rate, and Fat-Free Mass Index (FFMI). While food approach behaviour was similar between females and males, the overall food avoidance behaviour trait (53.4±11.2 vs. 47.26±9.09, p=0.016) and satiety responsiveness (12.28±3.2 vs. 10.51±2.93, p=0.024) were significantly more pronounced in females than in males. Moreover, the food avoidance behaviour of females revealed significant negative correlations with BMI, fat mass, lean mass, body cell mass, basal metabolic rate, Body Fat Mass Index (BFMI), free-fat mass index, and CDRS scores. Conclusion: The food avoidance trait is associated with abnormal changes in specific body composition parameters in adults. Satiety responsiveness and body dis-satisfaction related to being overweight are more common among young females and are associated with abnormal changes in their body composition.

Effects of Subjective Body Shape Perceptions and Health Behaviors on Obesity in Adult Men

Effects of Subjective Body Shape Perceptions and Health Behaviors on Obesity in Adult Men

Body image perception, eating disorder behavior, self-esteem and quality of life: a cross-sectional study among female medical students

BackgroundEating disorders are strongly associated with body image concerns. Eating disorders tend to significantly impact the current and future health and quality of life of affected persons, their caregivers, and society. As body image is based on a social construct of ideal body image, it is essential to evaluate it in its cultural context.MethodsThe current study explored the relationship among body image perception, perceived stress, eating disorder behaviour and quality of life among female medical students (n = 777). Measurements included Body Shape Questionnaire, Body Image Quality of Life Inventory, Eating Attitudes Test-26 and Rosenberg Self-Esteem Scale. Multivariate analysis was conducted.ResultsThere was a significant correlation between eating disorder behaviour and perceived body shape, body image, quality of life and self-esteem among our study participants. We also found eating disorder status was significantly associated with BMI, perceived body shape, quality of life and self-esteem.ConclusionsThis is of clinical implication to female medical students and healthcare professionals to engage early in primary and secondary prevention of eating pathologies. Increasing awareness of these facts among female students can help identify at-risk students and help them seek timely medical help.

Association Between Body Image Before and During Pregnancy and Gestational Weight Gain in Japanese Women: A Prospective Cohort Study.

More than half of women do not achieve appropriate gestational weight gain. Maternal body image may be an important factor associated with gestational weight gain. However, this association has not been thoroughly evaluated. We aimed to elucidate whether body image parameters before and during pregnancy are associated with gestational weight gain in Japanese women. This prospective cohort study was conducted at a hospital in Osaka, Japan from March 2020 to March 2021. We recruited women with singleton pregnancies in their second and third trimesters. Body image was assessed using the Pregnancy and Weight Gain Attitude Scale and additional questions. Gestational weight gain was classified as insufficient, appropriate, or excessive based on recommended ranges in Japan. One-way analysis of variance, chi-square tests, and multinomial logistic regression analyses were performed to identify factors associated with insufficient or excessive weight gain. Of 266 enrolled women, 47 had insufficient weight gain and 100 had excessive weight gain during pregnancy. Risk factors for excessive gestational weight gain included a history of dietary restriction before pregnancy, negative attitudes toward gestational weight gain, and perception of body shape as fat and body shape dissatisfaction during pregnancy. Perception of body shape as thin during pregnancy was identified as a risk factor for insufficient gestational weight gain. Body image before and during pregnancy may be an important factor in preventing insufficient or excessive gestational weight gain in Japanese women. Healthcare professionals should consider body image when providing health guidance on weight management to pregnant women.

Weight Loss Attempts Increased in Korean Adults from 2005 to 2021, Excluding Those with Obesity.

Background: Studies on trends in the proportions of past-year weight loss attempts among Asian adults are limited. Our hypotheses were that trends in the proportions would increase and sociodemographic, weight, and health-related factors would be associated with these attempts. Methods: Using data from the Korea National Health and Nutrition Examination Survey 2005-2021, this study evaluated the trends and their related factors among Korean adults. Complex sample design analyses were applied to the data of 80,160 adults. Results: The weighted proportion of past-year weight loss attempts increased from 35.2% in 2005 to 41.3% in 2021. The proportion of past-year weight loss attempts increased for individuals with nonobese body mass index (BMIs) (<25 kg/m2), decreased for males with obese BMIs (≥25 kg/m2), and did not change for females with obese BMIs. A multivariate-adjusted model showed that the proportion of weight loss attempts decreased for males and increased for females over the 16-year period [odds ratio (OR) (95% confidence interval): males, 0.993 (0.988-0.998); females, 1.013 (1.009-1.017)]. The OR of weight loss attempts was higher for females, younger individuals, and those with higher economic status, higher BMIs, self-perceived larger body shapes, self-rated better health, and chronic diseases. These characteristics decreased the odds of individuals with obese BMIs making no weight loss attempts. Conclusions: The proportion of past-year weight loss attempts increased over the 16-year period among all participants, but a declining trend was observed for those with obesity. In addition to BMI, socioeconomic factors, subjective perceptions of body shape, and health-related factors were related to weight loss attempts.

Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape

The association between clothing fit and body shape is vital to purchasing satisfaction. However, scant research is available on female consumers’ use of this criterion to determine whether an apparel item will suit their body shape. The purpose of this study was to determine the association between female consumers’ perceived body shape and the evaluative criteria they frequently use when making casual clothing purchasing decisions. A group-administered questionnaire was used to collect purposeful and convenient data from 316 female respondents, aged 18–60 plus years, in Gauteng, South Africa. Respondents identified their perceived body shape using Style-Makeover body shape illustrations. They then indicated the importance/unimportance of pre-selected evaluative criteria relating to fit/sizing, style/design, colour/pattern, appearance, appropriateness/acceptability, comfort and fibre content/material when considering a casual blouse/top, skirt/trousers or a dress based on their body shape. Across all three clothing categories, fit/sizing and comfort were the most important evaluative criteria, statistically equally important and differ significantly from the proportions of other evaluative criteria for a casual blouse, skirt/trousers and dress. Women with a diamond body shape attach significantly more importance to the colour/pattern of a casual blouse/top, and women with an oval body shape found the styling/design of a casual skirt/trousers to be important. For a dress, significant associations were found between fit/sizing and women with an hourglass body shape, comfort and the triangle body shape, and colour/patterns and the rectangular body shape. These associations were small but significant, and South African fashion designers may need to consider that women with these body shapes may be less satisfied with current casual retail clothing designs, subsequently emphasizing where clothing fit needs to improve for certain prominent body shapes in South Africa.

Alterations of interhemispheric functional homotopic connectivity and corpus callosum microstructure in bulimia nervosa.

Accumulating evidence indicates maladaptive neural information interactions between different brain regions underlie bulimia nervosa (BN). However, little is known about the alterations in interhemispheric communication of BN, which is facilitated by the corpus callosum (CC), the major commissural fiber connecting the two hemispheres. To shed light on the interhemispheric communications in BN, the present study aims to explore alterations of interhemispheric homotopic functional connectivity and the CC microstructure in BN. Based on magnetic resonance imaging (MRI) data collected from 42 BN patients and 38 healthy controls (HCs), the group differences of voxel-mirrored homotopic connectivity (VMHC) index and CC white matter microstructure were compared. Then brain regions with significant group differences in VMHC were selected as seeds for subsequent functional connectivity (FC) analysis. Seed-based fiber tracking and correlation analysis were used to analyze the relationship between VMHC and CC changes. And correlation analysis was used to reveal the correlation between abnormal imaging variables and the clinical features of BN. Compared with HCs, the BN group showed decreased fractional anisotropy (FA) in middle part of CC (CCMid) and increased VMHC in bilateral orbitofrontal cortex (OFC) and middle temporal gyrus (MTG) [false discovery rate (FDR) correction with a corrected threshold of P<0.05]. Subsequent FC analyses indicated increased FC between left OFC and right OFC, bilateral MTG, left middle occipital gyrus and right precuneus (PCUN); between right OFC and left cerebellum crus II and right PCUN; and between left MTG and right inferior temporal gyrus, right cerebellum lobule VI and right medial superior frontal gyrus (FDR correction with a corrected threshold of P<0.05). The VMHC values of OFC and MTG showed no correlations with FA values of the CCMid and the white fibers between the bilateral OFC and MTG were not through the CCMid. In addition, several regions with abnormal FC had a potential correlation trend with abnormal eating behaviors in BN patients (P<0.05, uncorrected). Aberrant interhemispheric homotopic functional connectivity and CC microstructure were observed in BN, and they may be independent of each other. Regions with aberrant interhemispheric homotopic functional connectivity showed hyperconnectivity with regions related to reward processing, body shape perception, and self-reference.

Investigating the Association of Body Image Concerns and Disordered Eating Behaviors

This study explores the factors driving eating disorders in South Korea within the context of the COVID-19 pandemic, paying particular attention to individuals who are considering cosmetic operations because of their concerns about their bodies. Regression analysis and a two-sample t-test were used to determine the mechanism behind disordered eating behaviors. According to our research, eating disorders are significantly correlated with objectified body consciousness, appearance comparison, self-esteem, perceived body shape, and age. We also found substantial differences between individuals who had liposuction and those who had not, indicating a higher likelihood of viewing one's body as an object and engaging in body image and appearance comparisons as important indicators of eating disorders. The results show the need for greater knowledge of the factors that contribute to eating disorders and addressing body image concerns in prevention and treatment efforts.&#x0D;

Desire for thinness among young Japanese women from the perspective of objective and subjective ideal body shape

I examined the actual situation of the desire to be thin among young Japanese women from the perspective of ideal body shape and actual measured body shape. In total, 90 young Japanese women were evaluated using a questionnaire (perceived body shape and desired body composition change) and assessments of sarcopenia (muscle strength, physical ability, and muscle mass). Participants were classified into the underweight (body mass index [BMI] < 18.5 kg/m2, 74%), normal-weight (18.5 ≤ BMI < 25 kg/m2, 20%), or obese (25 ≤ BMI < 30 kg/m2, 6%) groups. The normal-weight group needed to gain an average of 2.2 kg to reach the objective ideal weight, but participants desired to lose an average of 4.5 kg. The underweight group needed to gain an average of 10.3 kg to reach the objective ideal weight, but participants desired to maintain their current body weight. Data on muscle mass for the diagnosis of sarcopenia showed low values for the underweight group. Most participants were classified into the normal-weight and underweight groups, but these groups showed a high percentage of women with a desire to be thin. The body shape of young adult women should be carefully considered not only as a health issue of thinness during the fertile period but also as a countermeasure to sarcopenia (low skeletal muscle mass) during the aging process.

Body Shape Perception in Relation to the Apparel Choices of the Young and Late Adult Women of Peshawar

The current study was conducted to examine how young and older women in the Peshawar city perceive their body image which influences their clothing choices. The selected sample of women whose age ranged between 20-50 years were evaluated by using the Stunkard body image measure. The correlation between actual body mass index (BMI) and perceived body image was significant indicated by 39% of female population having a favorable impression of their bodies. Women with a poor body image often use clothing to camouflage their protruding body parts. Positive body image leads to a preference for fitting clothing, while negative body image favors loose-fitting clothing. The study also examined the impact of patterns on women's body image, finding that women enjoyed all types of prints in their attire. The study would be distinctive in the field of fashion industry which enable a woman in identifying real body image (BMI) and perceived body image, hence help in designing attires to camouflage minor flaws.

Investigating the automaticity of links between body perception and trait concepts

ABSTRACT Social cognition has been argued to rely on automatic mechanisms, but little is known about how automatically the processing of body shapes is linked to other social processes, such as trait inference. In three pre-registered experiments, we tested the automaticity of links between body shape perception and trait inference by manipulating cognitive load during a response-competition task. In Experiment 1 (N = 52), participants categorised body shapes in the context of compatible or incompatible trait words, under high and low cognitive load. Bayesian multi-level modelling of reaction times indicated that interference caused by the compatibility of trait cues was insensitive to concurrent demands placed on working memory resources. These findings indicate that the linking of body shapes and traits is resource-light and more “automatic” in this sense. In Experiment 2 (N = 39) and 3 (N = 70), we asked participants to categorise trait words in the context of task-irrelevant body shapes. Under these conditions, no evidence of interference was found, regardless of concurrent load. These results suggest that while body shapes and trait concepts can be linked in an automatic manner, such processes are sensitive to wider contextual factors, such as the order in which information is presented.