Blitar City Research Articles

The Effect Of Motivation and Workload On Employee Performance By Mediating Organizational Commitment To The Blitar City Regional Secretariat

This research aims to analyse and prove the effect of work motivation on performance, work motivation on organisational commitment, workload on employee performance, workload on organisational commitment, organisational commitment on employee performance, work motivation on employee performance through organisational commitment and workload on performance employees through organisational commitment. The type of research used is explanatory research. Data collection used a questionnaire method, while the statistical analysis method used was PLS-SEM. The results of the research are that work motivation affects employee performance; work motivation does not affect organisational commitment; the workload does not affect employee performance; the workload affects organisational commitment, organisational commitment affects employee performance, organisational commitment has no effect in mediating work motivation on employee performance, organisational commitment influences mediating the influence of workload on employee performance.

Pemberdayaan Kelompok Wanita Tani (KWT) Tunas Berkah Kota Blitar dengan Metode Parcipatory Rural Appraisal

Community empowerment is a way to increase and strengthen community skills to participate in development which is carried out energetically. The expected result is that the community can resolve the problems experienced in a more flexible (independent) and self-sufficient way. The community empowerment approach that is realized in development in a participatory manner (Participatory Rural Appraissal) is very suitable for business groups so that they can then overcome problems that arise. in group activities. The partner of this service is the Tunas Berkah Women's Farmers Group which operates in the field of vegetable plant breeding, which is domiciled in RW 04 Gedog Village, Sananwetan District, Blitar City. Service Objectives: to form partners who are more productive and have a high entrepreneurial spirit and values, to improve students' experience of studying outside campus as one of the implementations of MBKM. Implementation of activities includes program planning, administrative preparation and team coordination, Continuous assistance from pre-production to post-production, Activity Evaluation and Control. The results of the activities achieved are Overcoming seed production problems, overcoming business management and human resource problems, Overcoming seed marketing problems. Using the PRA method, FGD activities, PRA training/socialization, nursery cultivation training, nursery business management training, and marketing have been carried out which can increase the capacity of groups with larger business scales that have an organizational and economic impact.

Use Of Instagram Social Media As Blitar City Government Branding Program (Rt Keren Case Study Program, Bendogerit Village)

Social media has developed into a very effective tool for communicating and promoting things in various aspects of life, including in government. Instagram has become a very effective communication and promotion tool in various aspects of life, including in the government sector. As is the case in Blitar City, the RT Keren Program which will be launched in 2022 will use social media to communicate and compare government programs. The “RT Keren” program, which means “Neighborhood Space with Diversity, Religious and Nationalist,” aims to stabilize the community's economy after the COVID-19 pandemic by providing physical and non-physical assistance. The aim of this research is to disseminate and disseminate the use of Instagram as a branding tool for the RT Keren government program in Bendogerit Village, Blitar City. Therefore, researchers will explain how Instagram is used as a branding medium for the RT Keren program in Bendogerit Village, Blitar City. This study was conducted using a qualitative approach and a case study. Meanwhile, the theory used is new media theory. Based on observations, Instagram has developed into an effective platform for promotion and communication as well as branding. The results of previous research or previous research on the subject of this research show relevant facts. Based on the results of studies or research results, it shows that Instagram has become an effective tool for promoting RT. Keren, increases community participation, and strengthens the identity of the Bendogerit region. However, there are some issues that need to be addressed, such as implementing more consistent content management and trying to reach a larger audience. Utilizing social media as a branding tool for government programs is a positive step in encouraging community participation and improving the image of local government. The results of the research that has been carried out show that Instagram is an effective/branding tool in promoting the RT.Keren program, increasing community participation, and strengthening the identity of the Bendogerit region. Instagram social media has become a very influential communication and promotional tool in various aspects of life, including in the realm of government. However, there are several challenges that need to be overcome, such as more consistent content management and efforts to expand audience reach. Utilizing social media as a branding tool for government programs is a positive step in encouraging community participation and improving the image of local government.

Analysis distribution and segmentation of micro, small, and medium enterprises (MSMEs) in Kediri Residency Area: implications for local economic development

Micro, Small, and Medium Enterprises (MSMEs) are critical drivers of economic growth, especially in developing nations like Indonesia. This study focuses on the specific case of Kediri Residency, using 2018 data from the Central Bureau of Statistics of East Java Province to uncover insights for sustainable local economic development. Our methodology involved data acquisition, parsing, mining, filtering, and representation/ interaction. This process yielded a dataset of 168 data points, providing a nuanced view of MSMEs in Kediri Residency. Our analysis highlighted significant trends. Kediri Regency, for example, excelled in the Food and Beverage Industry (270 MSMEs) and Wood Industry (260 MSMEs). Blitar Regency thrived in the Wood Industry (235 MSMEs) and the Food and Beverage Industry (230 MSMEs). Tulungagung Regency showed strength in the Wood Industry (219 MSMEs). These findings have strategic implications for local economic development, such as sectoral strengthening, enhancing competitiveness, forming business clusters, and tailoring policies to MSMEs' unique needs. Comparing Kediri City to Kediri Regency and Blitar City to Blitar Regency revealed disparities and opportunities, highlighting the role of local policies and infrastructure in MSME development. In conclusion, our research provides actionable insights to formulate policies, develop infrastructure, improve financing access, and enhance skills training programs. These actions will catalyze MSME growth, promoting regional economic development and stability.

Pemanfaatan Biochar dari Sabut Siwalan Sebagai Adsorben Larutan Cu

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan biochar dari kulit siwalan sebagai adsorben, dan pengaruh waktu terhadap kemampuan adsorpsi Cu. Adsorben yang digunakan adalah kulit siwalan yang diambil dari Kota Blitar. Kandungan silika di dalam kulit siwalan dapat berubah menjadi karbon jika dibakar. Kulit siwalan yang telah dihaluskan dibakar di dalam furnace pada suhu 100oC selama 1jam, dan dilakukan aktivasi dalam larutan HCl untuk menjadi adsorben. Studi pengaruh penambahan adsorben biochar sabut siwalan terhadap adsorpsi Cu dilakukan dengan variable waktu kontak selama 90;120; 150; 180; 210menit dan variabel penambahan adsorben 0,25; 0,5; 0,75; 1; 1,25gram. Pengujian kadar logam berat dianalisa menggunakan AAS (Atomic Absorption Spectroscopy). Hasil penelitian menunjukkan bahwa biochar dari kulit siwalan dapat mengadsorpsi larutan Cu yang ditunjukkan bahwa berkurangnya kadar Cu menjadi 20,512ppm dari kadar awal sebesar 35,33ppm. Penelitian tahap kedua menunjukkan variasi waktu interaksi berpengaruh terhadap kemampuan adsorpsi Cu, waktu kontak optimum pada menit ke-120 dengan kapasitas adsorpsi sebesar 60,488mg/g.

PELATIHAN IMPLEMENTASI KURIKULUM MERDEKA PADA GURU DI TK AL HIDAYAH TLUMPU KOTA BLITAR

The training activity to improve skills in compiling learning reports was attended by 32 AL Hidayah Kindergarten teachers in Sukorejo sub-district, Blitar City, which was held on August 26 2023. This activity aims to provide training in the implementation of the independent curriculum. It is hoped that it can bring about recovery in the learning process, as for the characteristics of the independent curriculum, including learning based on soft skill and character development projects in accordance with the Pancasila student profile, learning on essential material and a more flexible curriculum structure

Pengaruh Waktu Fermentasi Terhadap Kualitas Fisi k Silase Kulit Kentang (Solanum tuberosum)

The purpose of this study was to determine the effect of fermentation time on the physical quality of potato skin silage (Solanum tuberosum) which included testing of pH, color, aroma, and texture. The research was carried out in Pakunden Village, Sukorejo District, Blitar City, East Java for one month in June. The materials used are potato skins which can be obtained from the potato crusher in the Pakunden area, EM4, molasses, pollard. The method used in this study was an experiment based on a completely randomized design consisting of five treatments and four replications and continued with Duncan's Multiple test. The results of this study showed the average pH of P0 (4,22 ± 0,12), P1 (4,05 ± 0,05 P2 (4,00 ± 0,08), P3 (4,02 ± 0,28), P4 (4,10 ± 0,08), then from the variable presence of fungi there was no presence of fungi in each treatment. From the results of the organoleptic test, the color P0 (3,14 ± 0,16), P1 (2,96 ± 0,13), P2 (2,95 ± 0,06), P3 (2,95 ± 0,15), P4 (2,89 ± 0,08), of the odor variable P0 (3,11 ± 0,06), P1 (3,12 ± 0,03), P2 (3,03 ± 0,03), P3 (3,05 ± 0,05), P4 (3,10 ± 0,05), of the texture P0 (4,00 ± 0), P1 (3,92 ± 0,03), P2 (3,87 ± 0,08), P3 (3,85 ± 0,08), P4 (3,88 ± 0,10). From the research data, it can be concluded that the duration of fermentation has no effect on color, odor, texture, pH, and fungus (P> 0.05). This is due to the low content of WSC (water soluble carbohydrates) and LAB (Lactic Acid Bacteria) so that the ensilase process runs slowly. The pH of silage at a shelf life of 28 days showed the number 4.1 which indicated that the silage process was running well.

Internalization of Multicultural Islamic Religious Education at the Bustanul Mutaallimin Dawuhan Islamic Boarding School, Blitar City

This natural phenomenological research and attention to meaning focuses on social phenomena that exist in the Bustanul Mutaallimin Islamic Boarding School in Blitar. Data collection techniques are carried out using several things, namely observation, in-depth interviews, and documentation. The data analysis technique used is descriptive-exploratory involving four components of analysis, namely domain, taxonomic, componential, and cultural theme analysis. The results of this study found the following things. First, several factors for the successful internalization of multicultural Islamic religious education in the Islamic boarding school, including: the conduciveness of the vision of the Islamic boarding school, the conduciveness of curriculum design, the conduciveness of instilling multicultural values, the conduciveness of creating a multicultural environment, and the conduciveness of designing learning places. Second, the internalization of multicultural Islamic religious education is carried out through two learning models, namely: the direct learning model and the indirect learning model. Third, the practice of internalizing multicultural Islamic religious education in Islamic boarding school is carried out in the following ways, including: organizing Islamic ta'aruf parades rahmatan lil 'ālamīn, organizing the cross-cultural dialogue, organizing collaborative activities with religions, religious organizations, and other sects, organizing practical real work on cross-cultural recitations at the Bumi FM Radio Studio owned by the Islamic boarding school, organizing multicultural documentaries, and others.

Cigarette and Adolescent Debt: A Phenomenological Study of Smoking Behavior for Junior High School Students in Blitar City, Indonesia

This study tries to explain or reveal the meaning of the concept or phenomenon of experience which is based on the awareness that occurs in several individual junior high school students in terms of the act of smoking using Alfred Schutz's phenomenological approach. From this research, the problem studied is what are the motives of junior high school students in Blitar City to smoke. The research subjects were junior high school students in Blitar City. Data collection techniques were obtained through observation, in-depth interviews using interview guidelines. The results of the analysis and findings of the data show that the motives for smoking behavior carried out by elementary school children are due to wrong association in the environment, lack of attention from parents, imitation of people admired in their environment and labeling 'bad' children so that children become play a role based on the label. The motives for the goals to be achieved by these children include wanting to be admired by their peers, wanting to have lots of friends and as an attitude of resistance to parents who are over protective.

Situation Analysis of Smoking Behavior and Tobacco Control in Blitar City

Background: The problem of smoking is still a national problem that is continuously being addressed, because it involves various aspects of problems in life, namely economic, social, political aspects, especially health aspects. The death rate from smoking is still very high. Tobacco abuse is a preventable cause of death but there are still many people who are difficult to escape from the bondage of the dangers of smoking. Purpose: The City of Blitar has committed to implementing a tobacco control program through the Regional Regulation (perda) of the City of Blitar Number 1 of 2019 concerning Smoking Free Areas. The implementation of these local regulations requires data as a basis for developing strategies to achieve goals. Methods: This study uses a mix method approach (quantitative and qualitative). The approach is used to facilitate a variety of specific research objectives. Research on smoking behavior and attitudes of tobacco workers towards tobacco control uses a quantitative approach. While research on regional income from the cigarette industry and the condition of cigarette advertisements in public places uses a quantitative approach. Results: Teenage respondents 300 respondents were dominated by male gender, smoking status there were 221 respondents who stated that they were smokers. Most of the respondents' ages were in the range of 17-20 years and at the junior and senior high school levels. With the results of this study it can be concluded that the incidence of smoking in adolescents is still high with a percentage (70.3%) of smoking status which is dominated by men. Adult respondents note that all male respondents have a tendency to smoke. Most of the respondents were in the range of 19-23 years with the most education at the high school level. Conclusion: The type of cigarettes consumed by adolescents is white cigarettes, consuming at least less than 5 cigarettes and at most more than 15 cigarettes per day. Most of the costs spent by teenagers to shop for cigarettes range from IDR 50,000 to IDR 100,000 and above. Among the 189 smokers respondents, only 83 of them had the desire to quit smoking. It is known that most of the adult respondents at the age of 15 years were the age when they first smoked.

BUSINESS DEVELOPMENT STRATEGY ON AVERHOA TEA PRODUCTS IN BLITAR CITY

The Karangsari area of Blitar City has many natural resources, especially sweet star fruit, almost all surrounding communities make a living star fruit farmers and also have businesses that diversify sweet star fruit into various preparations such as sweets, syrups, meatballs, and many more. This Averrhoa Tea product is a new product which is one of the results of the diversification of sweet star fruit. The problem faced by the new product is that there is no product development so that people are still hesitant to try Averrhoa Tea products. This study aims to identify the right strategy in product development at Averrhoa Tea business in Blitar City. The location of this research was conducted in Blitar City. This study was conducted for 1 month, from May to June 2023. The data used in this study are primary data and secondary data. Primary data is data obtained directly from the research location through ...

Correlation of Sex, Age and Carcass Weight of Simmental-PO Cattle in the Slaughterhouse, Sukorejo District, Blitar City, East Java

The objective of this study is to describe the correlation between age and sex in relation to the carcass weight of Simental-PO cattle that are slaughtered at the slaughterhouse (RPH) in the Sekorejo District of Blitar City, located in East Java. The investigation was conducted in July of 2023. The study utilized 20 male and 10 female Simental-PO cattle that were slaughtered at the Sukorejo District Slaughterhouse, located in the Blitar Regency. The employed study methodology entails the utilization of the direct observation approach. The obtained data was subsequently analyzed using SPSS 22 software and afterwards subjected to statistical tests like the Pearson Bivariate Correlation Test and Multiple Linear Regression Test. The findings obtained from the bivariate Pearson correlation analysis indicated a statistically significant correlation between sex and carcass weight. However, no statistically significant correlation was seen between age and carcass weight. The regression analysis reveals that the variables of gender and age account for only 31.3% of the variation in carcass weight. The resulting regression equation is Y = 17.887 + 69.943X1 + 15.994X2. The research indicated a significant correlation between gender and carcass weight, while age does not exhibit a significant correlation with carcass weight. Therefore, further studies are warranted to explore the influence of factors besides age and gender on Simmental-PO beef carcass weight.

The Role of Instagram as a Promotional Media in Bananakong Blitar Food Product Sales

The presence of social media has now changed the way a person thinks and acts in everyday life. Social media can be used for broader, strategic and interactive two-way communication practices. In this modern era, each of us has our own social media such as; facebook, instagram, whatsapp, twitter, and others. With social media, we get carried away by trends that make us who we are. The problem with this research is that there are many culinary business competitors, especially processed food products from bananas in Blitar City due to the development of viral banana processed food businesses, making culinary business people open these businesses to meet their needs. This is worth researching because with many competitors, it can cause a decrease in sales turnover. So a strategy is needed to increase sales turnover, namely by creating new products that are attractive and meet consumer needs and we all know that the role of marketing, especially now in the digital era, will have an influence. One way is to use an Instagram account. The role of Instagram is very important for new business people and old business people, because promotion via Instagram is better known to a wider audience. The problem formulation is what is the role of Instagram as a promotional medium for the sale of Blitar bananakong food products. This research aims to analyze the role of Instagram as a promotional media for the sale of Blitar bananakong food products.
 In this study using a qualitative descriptive method and using a purposive sampling technique in collecting informants. Data collection uses the following techniques: 1) Observation, 2) Interview, 3) Documentation. The results of this research are the role of Instagram as a promotional medium for the sale of Blitar bananakong food products, that the Instagram application has a very important role in an online business/business to promote and advertise the products or services being sold to customers and potential customers to buy products or services. which is offered. Customers will inform family or relatives about bananakong products and provide testimonials regarding taste, variants and prices and ensure that Blitar bananakong products are really delicious and have a distinctive taste. Postings on the Blitar bananakong Instagram account can attract customers' buying interest because every post about the Blitar bananakong menu variant really makes customers tempted to try and buy Blitar bananakong products. However, the Instagram application sometimes experiences problems such as the network and application not responding/lag. Therefore, the owner overcomes problems like this by deleting the cache and waiting a few minutes so he can use the Instagram application again.

Implementation of Management Functions at the Pesantren Community Vocational Training Centre in Blitar City

The presence of organizations in people's lives can help and make it easier for people to meet their needs. BLK Pesantren Community is an institution formed by the government so that Pesantren becomes a community that can economically empower the surrounding community. Because of that, the management of an institution becomes a necessity so that the goals can be achieved. This paper examines the implementation of the management functions of the Islamic Boarding School Community BLK in Blitar City, namely; Al-Muhsin Community BLK, As-Sunnah An-Nabawiyah Community BLK, and Bustanul Muta'alimin Community BLK. Data collection was carried out through interviews with the managers of the Islamic Boarding School Community BLK, the students, and the surrounding community. This research uses a qualitative descriptive approach. The results showed that the application of the management function of the BLKK-P management in Blitar City using the POAC management function theory was quite optimal. The Islamic Boarding School Community BLK has carried out four steps in the management function, namely; planning, organizing, actuating, and controlling.

EVALUASI IMPLEMENTASI TES KEMAMPUAN AGAMA DALAM PENERIMAAN PESERTA DIDIK BARU

The writing of this article is motivated by the policy of the Blitar City government that implements a policy of carrying out a religious ability test for all sixth grade students who will continue to junior high school in the Blitar City area must take a religious ability test. The Blitar City Government considers it necessary to include a religious ability test to complete the quality requirements in the SMP PPDB process because it is considered a means of forming Indonesian human identity who has noble character and has faith and devotion to God Almighty. Blitar. The data in this study were obtained by collecting data through documentation and in-depth interviews with key informants related to the religious ability test policy that carried out by the Blitar City Education Office and Elementary Schools so that accurate and concrete data is obtained. The results of the study, show the process of implementing the policy of religious proficiency testing at the elementary school level in Blitar City in terms of resources, communication, disposition, and bureaucratic structure. 
 Keywords: Policy implementation, religious ability, Junior High School

PENGARUH KOMPOSISI MEDIA TANAM DAN DOSIS PUPUK ORGANIK CAIR NASA TERHADAP PERTUMBUHAN DAN HASIL TANAMAN TERONG (Solanum melongena L.) VARIETAS YUVITA F1

The aim of this research is to determine the effect of the interaction between planting media composition and dosage of Nasa liquid organic fertilizer on the growth and yield of eggplant (Solanum melongena L) var. YuvitaF1. The research was carried out in Dukuh Jlimut, Plosokerep Village, Sananwetan District, Blitar City with an altitude of 150-200 in March – June 2023. The research used a 2 factorial Randomized Block Design. Factor I is the composition of the planting medium (M) which consists of 3 levels, namely M1: soil: Goat kohe fertilizer (5:1), M2: Soil: Rice husks: Goat kohe (3:2:1), M3: Soil: Cocopeat : Kohe Goat (3:2:1). Factor II is the dose of Nasa POC fertilizer (P) which consists of 4 levels, namely P1 = 0 ml/polybag (without POC fertilizer), P2: 3 ml/polybag, P3: 6 ml/polybag and P4: 9 ml/polybag . The experiment was repeated 3 times so there were 36 experimental units. The variables observed were plant height (cm), number of fruit and fruit weight at harvest (grams). The average observation results were analyzed using a variance test (α = 5%) and followed by a 5% Honestly Significant Difference Test (BNJ). The research results showed that there was a real interaction between the composition of the planting medium (M) and the Nasa POC dose (P) on the variables of plant height, number of fruit and fruit weight of eggplant plants. The best results were obtained in the M1 planting media composition treatment (soil: goat kohe with a ratio of 5:1) and a Nasa POC dose of 6 ml/polybag (M1P3) for these 3 variables.

EVALUASI KINERJA STRUKTUR BANGUNGAN BERTINGKAT 4 LANTAI KAMPUS AKADEMI KOMUNITAS NEGERI (AKN) PUTRA SANG FAJAR BLITAR DENGAN METODE ANALISIS RESPON SPEKTRUM MENGGUNAKAN APLIKASI STAAD PRO

Campus Akademi Komunitas Negeri (AKN) Putra Sang Fajar Blitar located on sub-district Sananwetan, Blitar City, this integrated lecture building stands on the land of the former Mardiwaluyo Hospital. The campus building has a total of 4 floors that function as an educational building.
 The calculation method uses the STAAD Pro progam to determine the results of the analysis of the performance of the building’s structure starting from beams, columns, sloof to foundations.
 after the calculation results in a floor slab with a thickness of 12 cm using a 2-way plate system, with K-300 (Fc’) = 24,9 Mpa and steel quality (fy) = 400 Mpa. While the beam is 60 cm x 40 cm, 50 cm x 30 cm, 40 cm x 30 cm, 30 cm x 20 cm with quality concrete K-300 (Fc’) = 24,9. Column size 40 cm x 40 cm and sloof size 60 cm x 30 cm dan 50 cm x 25 cm with quality concrete K-300 (Fc’) = 24,9 lower structure using footplat foundation. From the dimensions above, it is estimated that this reanalysis calculation is more efficient and can reduce project costs.

Cassava Processing and Digital Marketing Training in Kepanjenlor Village, Blitar City

The rapid development of changing has resulted in increasing the growth and use of the internet on a global scale. Digital marketing is a marketing medium that currently in great demand by the public to support various activities. Several MSMEs in Kepanjenlor Subdistrict, Blitar City are still not utilizing digital marketing due to the lack of literacy, online marketing training, and conventional sales. The aim of this activity is to help overcome this problem by increasing wider marketing of MSME businesses in Kepanjenlor Subdistrict, Blitar City, especially in RT 01 RW 05. As a result of this activity, participants can obtain information and develop business opportunities.

Compliance with a Low Salt Diet in Elderly Hypertension at the Elderly Posyandu, Gedog Village, Sananwetan District, Blitar City

The problem of elderly hypertension is very complex, especially the problem of a low-salt diet. Non-compliance with hypertension will have a negative impact on the elderly and will cause many complications. This research is a descriptive study that aims to see the adherence to a low-salt diet in hypertensive elderly people. The population in this study were hypertensive elderly at the Srikandi elderly Posyandu and Brontoseno Elderly Posyandu in the Working Area of the Sananwetan Health Center, Gedog Village, Sananwetan District, Blitar City as many as 60 people. The sample in this study is based on the formula for calculating the number of samples, namely as many as 50 people. The sampling technique in this study was simple random sampling. The tools in this study were a respondent characteristics questionnaire and a low-salt diet adherence questionnaire that the researchers made themselves based on references. This research was conducted from April to May 2023. General data in this study included gender, marital status, last education, length of time suffering from hypertension and routine internal pressure control. While the specific data in this study is the adherence diet of hypertensive elderly. The results of this study indicate that almost half of the respondents are less compliant with the low-salt diet, namely 46% (23 respondents) and a small proportion of the respondents are compliant with the low-salt diet, 14% (7 respondents). Based on the results of this study, more in-depth interventions are still needed, especially to increase adherence to a low-salt diet in elderly hypertension

Prosedur Pembuatan Nomor Induk Berusaha (NIB) Di Kelurahan Klampok Kota Blitar

This paper discusses the procedure for making a Business Identification Number (NIB) in Klampok Village, Sananwetan District, Blitar City. This paper will discuss in detail how to create an NIB account so that business actors can have a legal permit to establish their business. From what we already know, that Indonesia is a country that has a lot of MSMEs scattered. Indonesia is a country that has a variety of diversity, ranging from abundant natural wealth to various cultures. By utilising the existing wealth, the Indonesian people come up with new innovations to sustain their lives by producing materials that are in the surrounding environment to be developed for the better. So it is not surprising that this country has various types of businesses that vary in each region. With the existence of various types of businesses, making this country many job opportunities. This can make Indonesia's economic growth increase. With that, the government made innovations to facilitate every business actor by reforming the business licensing system through the Business Identification Number (NIB). The NIB can be accessed through the Risk-Based OSS system (OSS RBA) which has been coordinated by the Indonesian government with Investment (BKPM). NIB itself is an official identity number distributed by the government to every business operating in Indonesia, including MSMEs. Therefore, it is important, especially for small and medium enterprises (MSMEs), to apply for a business licence to help and facilitate the sustainability of their business. Through the NIB registration post, MSMEs will get a detailed explanation of the requirements and procedures for NIB registration. This helps reduce confusion and difficulties that may be faced by MSMEs in taking care of NIB registration.