There's a wide range of facilities for all. The spread of Cellular phone equipped with internet connection features of subscriptions, such as Blackberry, allowing children especially teens to be able to search for information relating to anything that can satisfy their curiosityvery quickly. Blackberry with full facilities into a choice used by many, especially facilities free message through BBM (Blackberry Messenger). Almost all children and adolescents into the BB us ers. Behaviors that can be seen on the face of the children and young people is that they become very dependent on public B, hardly a time that does not use Blackberry, so when they do not learn to concentrate, they are absorbed in their own world, in other words no longer matter in socialite them, they have their own world. In addition, teens who do not have a BB as hard as possible will strive to have it in order to be aligned with other friends and can also use the facility. Based on the background and phenomenon mentioned, this research studied about “The The Student’s Demand Fulfillment and Personalityin Using Blackberry.” The research was aimed at finding out: (1) the intensity of blackberry use with the cognitive and affective fulfillmen t of The Junior High School Students, (2) the intensity of blackberry use with the students’ Tense Release, (3) the intensity of blackberry use with thestudents’ Personal Integrative; (4) the intensity of blackberry use with thestudents’ Socially Integrative; (5) the intensity of blackberry use with thestudents’ Confidence ; (6) the intensity of blackberry use with the students’ Tolerance; (7) the intensity of blackberry use with the Wholestudents’ Fulfillment; (8) the intensity of blackberry use withthe students’ Personality as a whole. The research used a quantitative approach with the explanatory survey method. The Theories used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The population of the research was The Junior High School students. By using random sampling technique, it was taken 5 schools and 200 students as the sample. The data were taken through questionnaires. The data obtained were analyzes by using the statistical test ofcorrelation. The results of the research show that almost in every aspect of the intensity use of Blackberry with the students’ demand fulfillment (tense release, personal integrative and social integrative) as well as with their personality had no significant correlation or if there were, the correlation was very low. This means that the use of blackberry did not give any impact to the personality (cognitive, affective ortolerance) of the students, or in other words it could be said that the development of communication technologygave very little impact on the students’ personality and demand fulfillment. Yet, since the research also found out that most of female students used Blackberry for one hour without stopping, the researcher then gave The Guidance book to the Junior High S chool students about “Smart and Wise in Using Blackberry”.
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