Ranked set sampling is applicable whenever ranking of a set of sampling units can be done easily by a judgement method or based on the measurement of an auxiliary variable on the units selected. In this work, we derive different estimators of a parameter associated with the distribution of the study variate Y, based on a ranked-set sample obtained by using an auxiliary variable X correlated with Y for ranking the sample units, when (X, Y) follows a bivariate Pareto distribution. Efficiency comparisons among these estimators are also made. Real-life data have been used to illustrate the application of the results obtained.