Consumer demand for environmentally and socially responsible products is the driving force behind the expansion of competing certification systems. Paradoxically, this has led to an increasingly crowded marketplace for labels and confusion among stakeholders such as producers, retailers and buyers, rather than providing clear and reliable product information as intended. The situation has sparked a debate about the future of certification schemes and the need for a more streamlined system. This article explores some of the innovative ideas coming from the current discussion regarding biofuel certification and standardisation and outlines how those ideas can be applied to create a global generic standard-setting scheme for natural resources.
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