Bing Search Engine Research Articles

The Online Sale of Antibiotics for Veterinary Use.

Simple SummaryAccess to antibiotics online endangers its responsible use, increasing the risk of bacterial resistance emergence. The objective of this study was to assess the possibility of purchasing antibiotics for veterinary use on the internet, evaluating the availability of those classified as highest priority critically important antimicrobials (HP-CIA), and if a prescription is required. The Google and Bing search engines and both simple and complex search strings in Spanish and in English were used. The simple search string was “buy veterinary antibiotics”. Complex searches used wildcards and specific syntax. The searches carried out in Spanish revealed that 50% of websites operated in South America and 65% of websites did not require a valid prescription. For the searches in English, 57% of websites operated in the United States of America (USA) and 55% of them did not require a prescription. Our study shows that veterinary antibiotics are easily available for purchase online without a prescription.Antibiotics are essential medicines against infectious diseases in both humans and animals. An inappropriate use of antibiotics can impair animal health and enhance the risk of bacterial resistance, as well as its transfer from animals to humans. The objective of this study was to assess the possibility of purchasing antibiotics for veterinary use on the internet, to evaluate if a prescription is required, and to determine the availability of drugs classified as the highest priority critically important antimicrobials (HP-CIA). The Google and Bing search engines and both simple and complex search strings in Spanish and in English were used. The simple search string was “buy veterinary antibiotics”. Complex searches used wildcards and specific syntax. The searches carried out in Spanish revealed that 50% of websites operated in South America, and 65% of websites did not require a valid prescription. Fluoroquinolones were offered in 84% of these websites (45% without prescription), macrolides were offered in 63% of these websites (43% without prescription), and 3rd– and 4th–generation cephalosporins in 54% of these websites (38% without prescription). For the searches in English, 57% of these websites operated in the United States of America (USA), and 55% of them did not require a prescription. Fluoroquinolones were offered in 79% of these websites (49% without prescription), macrolides were offered in 72% of these websites (45% without prescription), and 3rd– and 4th–generation cephalosporins were offered in 49% of these websites (27% without prescription). Therefore, it is easy to illegally access antibiotics via the internet.

Persian language health websites on Ebola disease: less credible than you think?

BackgroundEbola virus disease is an emergency situation in the area of international public health for which currently, there is no standard treatment. Thus, there is an essential need for awareness of individuals about the Ebola disease and consequently its prevention. Internet and health websites are considered a source of health information about certain diseases. Therefore, in this study, the credibility of Persian-language websites on Ebola is assessed.Materials and methodsThe term “Ebola” was searched using the Yahoo, Google, and Bing search engines. The first 30 websites resulting from each search engine were studied. Persian language was a prerequisite for inclusion. Duplicate and inaccessible websites were excluded and 62 websites were retained for evaluation. These websites were manually assessed by the researchers. The research tool was HONcode official toolbar as well as the checklist set by the researchers based on the HONcode of Conduct tool. The data were analyzed using SPSS 18.0 software.ResultsNone of the retrieved websites was officially approved by the HONcode of Conduct. Moreover, the manual evaluation showed that none of them had fully considered the eight criteria of HONcode. The results showed that most of the retrieved websites (62%) were commercial. The justifiability criterion had been considered in 89% of the studied websites, but the authority criterion had been considered by only 16% of the websites.Conclusion and recommendationsRegarding the poor reliability of Persian websites on the Ebola disease, and considering that Persian language people prefer to read the information in their native language, it is recommended that the authorized health organizations introduce reliable health websites in the Persian language. This will help them to take part in active healthcare decision-making and disease prevention. Moreover, it is necessary to educate people especially Persian language ones about the website evaluation tools, which can be used to assess the credibility of health websites before consuming the information on those websites.

Online exercise-based sports injury risk reduction programs—a systematic review protocol

Background: Physical activity and sports participation are beneficial for health but also pose an injury risk. Research efforts in sports injury risk reduction are offering more and more solutions; however, implementation seems to be lagging behind. Research results are mainly disseminated through professional journals, which may restrict their accessibility. Therefore, Internet-based resources may be a useful complement, but their availability, content and quality are not yet known.Objectives: To assess the availability, content and quality of sports injury risk reduction exercise-based programs in an online environment.Method: Google, Yahoo and Bing search engines will be used. Two researchers will independently review the retrieved websites for eligibility through an initial and an in-depth screening. Inactive pages or duplicate pages will be excluded. For each retrieved program data on website and program characteristics will be extracted. The JAMA benchmark criteria and HONcode certification will be used to judge the quality of the websites, and the quality of the exercise programs will be assessed via modified CERT.Discussion: In light of implementation delays in sports injury risk reduction practices, there is a need to broaden dissemination strategies to include media such as the Internet. At the same time, there is also a need to assess the quality and content of online-based resources to guide their potential use. The outcomes of this review will inform clinicians, coaches and others of the current availability and content of injury risk reduction exercise-based programs on the Internet.

Search Engine Optimization with A/B Testing

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Strategies to improve access to and uptake of dental care by people experiencing homelessness in Australia: a grey literature review.

Objectives The poor oral health of Australians experiencing homelessness negatively affects their quality of life. Better oral health is associated with having annual dental check-ups. Because there is limited peer-reviewed literature describing strategies that improve access to and uptake of dental care by homeless people, in this study we searched the grey literature to discover what strategies are used. Methods The Informit database and Google and Bing search engines were searched using the keywords 'homeless and oral and dental services'. Bing and Google were searched unrestricted by site and Google was searched for sites ending in 'org.au'. Searches were restricted to Australia from June 2008 to June 2018. The first 300 websites were read, and those describing or linking to pages describing a strategy that improved access to or uptake of dental care were included in the study. The content of the webpages was evaluated and summarised, with common strategies reported as a narrative description. Results Nineteen programs were described. Common strategies were providing free care, in-reach care, outreach care and the need to work closely with support organisations. Conclusions To improve access to and uptake of dental care by people experiencing homelessness, dental services need to be free and organised in collaboration with support organisations. What is known about the topic? The peer-reviewed literature describing strategies used to improve access to and uptake of dental care by people experiencing homelessness in Australia is limited. The authors could only locate two such studies, one based in Melbourne and one in Brisbane. Both programs had a similar aim, but used different strategies to achieve it, suggesting a lack of consensus about the best way to encourage dental visiting by people experiencing homelessness. What does this paper add? This paper used the grey literature to describe common strategies used in Australia to improve access to and uptake of dental care by people experiencing homelessness. What are the implications for practitioners? Dental service providers aiming to increase access to and uptake of dental care by people experiencing homelessness need to work collaboratively with support organisations and provide care free of charge.

Acting in the Public Interest: Learnings and Commentary on the Occupational Licensure Literature

There is increased interest in reforming the way occupations are licensed. However, most of the current dialogue focuses on the rapid growth in the number of people who need a license to pursue their chosen occupation. Consequently, significant questions are being raised as to the appropriateness of such requirements for groups that do not appear to present any tangible threat to public safety. Recent research has demonstrated that health professions have failed to articulate the need and value for licensure and how health regulators are addressing the many concerns being raised by the current debate. This study identifies dimensions or aspects of nurse licensure congruent with acting in the public interest and starts to curate (ie, to select, organize, and present) evidence related to each dimension, thereby identifying the current impact and highlighting opportunities for further research. This study utilizes a mixed-methods approach that combines documentary analysis, focus group discussion, and related literature associated with the various dimensions of acting in the public interest to highlight how nurse licensure addresses the current drivers for regulatory reform. A total of 99 documentary sources (ie, papers, articles, reports, and opinion editorials) were uploaded to NVivo 11 Plus for analysis. The analysis generated four overarching themes: (a) licensure reform, (b) impact of occupational associations, (c) occupational licensure issues, and (d) contemporary issues. Associated with these themes, 22 subthemes were also identified. The findings demonstrate there is clear evidence to support the fact that nurse regulators are acting in the public interest. However, further research is needed to provide definitive evidence to inform best practices in regulation and to offer direction for improved nurse regulatory reform. Furthermore, it is suggested that nurse regulators create and effectively maintain a global community capable of learning from one another and driving continuous improvement to better serve the public.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

We develop a flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates. Content preferences are defined over latent topics that describe the content of search queries and search result descriptions. Moreover, our model allows content preferences to vary systematically based on the context of the search. To facilitate efficient and scalable inference, we develop a full Bayesian variational inference algorithm. We evaluate our modelling framework using real-world data on searches for TV shows on the Bing search engine. We illustrate how our model can quantify the content preferences associated with each query, and how these preferences vary systematically based on whether the query is observed before, during, or after a TV show is aired. We also show that our model can help the search engine improve its ranking of search results. In addition to search engines, advertisers can apply our model to understand their search advertising campaign data and gain insights into which search ads should be targeted to which users, when, and on which devices.

Internet Searches for Medical Symptoms Before Seeking Information on 12-Step Addiction Treatment Programs: A Web-Search Log Analysis.

BackgroundBrief intervention is a critical method for identifying patients with problematic substance use in primary care settings and for motivating them to consider treatment options. However, despite considerable evidence of delay discounting in patients with substance use disorders, most brief advice by physicians focuses on the long-term negative medical consequences, which may not be the best way to motivate patients to seek treatment information.ObjectiveIdentification of the specific symptoms that most motivate individuals to seek treatment information may offer insights for further improving brief interventions. To this end, we used anonymized internet search engine data to investigate which medical conditions and symptoms preceded searches for 12-step meeting locators and general 12-step information.MethodsWe extracted all queries made by people in the United States on the Bing search engine from November 2016 to July 2017. These queries were filtered for those who mentioned seeking Alcoholics Anonymous (AA) or Narcotics Anonymous (NA); in addition, queries that contained a medical symptom or condition or a synonym thereof were analyzed. We identified medical symptoms and conditions that predicted searches for seeking treatment at different time lags. Specifically, symptom queries were first determined to be significantly predictive of subsequent 12-step queries if the probability of querying a medical symptom by those who later sought information about the 12-step program exceeded the probability of that same query being made by a comparison group of all other Bing users in the United States. Second, we examined symptom queries preceding queries on the 12-step program at time lags of 0-7 days, 7-14 days, and 14-30 days, where the probability of asking about a medical symptom was greater in the 30-day time window preceding 12-step program information-seeking as compared to all previous times that the symptom was queried.ResultsIn our sample of 11,784 persons, we found 10 medical symptoms that predicted AA information seeking and 9 symptoms that predicted NA information seeking. Of these symptoms, a substantial number could be categorized as nonsevere in nature. Moreover, when medical symptom persistence was examined across a 1-month time period, a substantial number of nonsevere, yet persistent, symptoms were identified.ConclusionsOur results suggest that many common or nonsevere medical symptoms and conditions motivate subsequent interest in AA and NA programs. In addition to highlighting severe long-term consequences, brief interventions could be restructured to highlight how increasing substance misuse can worsen discomfort from common medical symptoms in the short term, as well as how these worsening symptoms could exacerbate social embarrassment or decrease physical attractiveness.

Symptoms Prompting Interest in Celiac Disease and the Gluten-Free Diet: Analysis of Internet Search Term Data.

BackgroundCeliac disease, a common immune-based disease triggered by gluten, has diverse clinical manifestations, and the relative distribution of symptoms leading to diagnosis has not been well characterized in the population.ObjectiveThis study aimed to use search engine data to identify a set of symptoms and conditions that would identify individuals at elevated likelihood of a subsequent celiac disease diagnosis. We also measured the relative prominence of these search terms before versus after a search related to celiac disease.MethodsWe extracted English-language queries submitted to the Bing search engine in the United States and identified those who submitted a new celiac-related query during a 1-month period, without any celiac-related queries in the preceding 9 months. We compared the ratio between the number of times that each symptom or condition was asked in the 14 days preceding the first celiac-related query of each person and the number of searches for that same symptom or condition in the 14 days after the celiac-related query.ResultsWe identified 90,142 users who made a celiac-related query, of whom 6528 (7%) exhibited sustained interest, defined as making a query on more than 1 day. Though a variety of symptoms and associated conditions were also queried before a celiac-related query, the maximum area under the receiver operating characteristic curve was 0.53. The symptom most likely to be queried more before than after a celiac-related query was diarrhea (query ratio [QR] 1.28). Extraintestinal symptoms queried before a celiac disease query included headache (QR 1.26), anxiety (QR 1.10), depression (QR 1.03), and attention-deficit hyperactivity disorder (QR 1.64).ConclusionsWe found an increase in antecedent searches for symptoms known to be associated with celiac disease, a rise in searches for depression and anxiety, and an increase in symptoms that are associated with celiac disease but may not be reported to health care providers. The protean clinical manifestations of celiac disease are reflected in the diffuse nature of antecedent internet queries of those interested in celiac disease, underscoring the challenge of effective case-finding strategies.

Diet and Multiple Sclerosis: Scoping Review of Web-Based Recommendations

BackgroundThere is currently no scientific evidence supporting the use of specific diets in the management of multiple sclerosis (MS); the strongest dietary associations are observed with vitamin D and omega-3 fatty acid supplementation. Despite this, there are many websites that provide advice or suggestions about using various dietary approaches to control symptoms or disease progression.ObjectiveThe objective of this study was to assess the dietary advice for the symptomatic management of MS available on the internet.MethodsThis study was a systematic review of webpages that provided dietary advice for the management of MS. Webpages were selected from an internet search conducted in November 2016 using Google, Yahoo, and Bing search engines and the search term “MS diet.” The first two pages of results from each search engine were included for the initial assessment. Duplicates were removed. Data extracted from websites included specific advice relating to diet and its rationale and the citation of supporting scientific literature. Authorship and credential information were reviewed to assess webpage quality.ResultsWe included 32 webpages in the final assessment. The webpages made a wide variety of specific recommendations regarding dietary patterns and individual foods to help manage MS. The most common dietary pattern advised on these webpages was the low-fat, high-fiber balanced diet, followed by the low-saturated fat diet, near-vegetarian Swank diet, and the Paleo diet. The main categories of individual foods or nutrients suggested for addition to the diet were: supplements (especially omega-3 and vitamin D), fruits, vegetables, and lean protein. In contrast, the most commonly recommended for removal were saturated fats, dairy, gluten-containing grains, and refined sugar. These recommendations were often accompanied by rationale relating to how the particular food or nutrient may affect the development, prevalence and symptoms of MS; however, very little of this information is supported by the current scientific evidence between diet and MS. Only 9 webpages provided full authorship including credential information.ConclusionsThere is a wide variety of Web-based dietary advice, which in some cases is contradictory. In most cases, this advice is the result of peoples’ individual experiences and has not been scientifically tested. How people living with MS use this information is not known. These findings highlight the important role health professionals can play in assisting people living with MS in their health information-seeking behaviors.

Websites as a tool for public health education: determining the trustworthiness of health websites on Ebola disease.

ObjectivesHealth service providers use internet as a tool for the spreading of health information and people often go on the web to acquire information about a disease. A wide range of information with varying qualities and by authors with varying degrees of credibility has thus become accessible by the public. Most people believe that the health information available on the internet is reliable. This issue reveals the need for having a critical view of the health information available online that is directly related to people's life. The Ebola epidemic is an emergency situation in the international public health domain and the internet is regarded as an important source for obtaining information on this disease. Given the absence of studies on the trustworthiness of health websites on Ebola, the present study was conducted to assess the trustworthiness of websites which are focused on this disease.Methods:The term "Ebola" was searched in Google, Yahoo and Bing search engines. Google Chrome browser was used for this purpose with the settings fixed on yielding 10 results per page. The first 30 English language websites in each of the three search engines were evaluated manually by using the HONcode of conduct tool. Moreover, the official HONcode toolbar was used to identify websites that had been officially certified by HON foundation. Results: Almost the half of the retrieved websites were commercial (49%). Complementarity was the least-observed criterion (37%) in all the websites retrieved from all three-search engines. Justifiability, Transparency and Financial Disclosure had been completely observed (100%).Discussion:The present study showed that only three criteria (Justifiability, Transparency and Financial Disclosure) out of the eight HON criteria were observed in the examined websites. Like other health websites, the websites concerned with Ebola are not reliable and should be used with caution.Conclusion:Considering the lack of a specific policy about the publication of health information on the web, it is necessary for healthcare providers to advise their patients to use only credible websites. Furthermore, teaching them the criteria for assessing the trustworthiness of health websites would be helpful.

Impact of supply chain management on the digital marketing of perishable goods (fruits and vegetables)

The market scenario in present time is not only limited to take a bag and go out for shopping but instead of that the pattern has now shifted towards going digital. Consumers is only away from its requirements by just a click and the goods will be delivered at his door steps. What can be more beneficial than saving time and money without wandering in the market in search of a right product in reasonable price. In today’s world digital marketing has totally changed the buying behaviour pattern of the consumers. Now-a-days consumers don’t want to go physically to purchase the products. They just purchase the products through one click on their laptop or mobile. Same things is happening in perishable goods (fruits and vegetables). Now in India mostly in metropolitan citites people purchase fruits and vegetables by using e-commerce websites. Digital marketing has changed the buying behaviour pattern of the consumers. In present era if urban consumers wants to purchase fruits and vegetables they use search engine and search for the best deal. Digital marketing play an important role over there. The e-commerce companies of perishable goods (fruits and vegetables) compete to each for best search engine optimization result. Every company want to display its website on the top of the first page of google, bing and yahoo search engine. The supply chain management also play an important role for these e-commerce companies. The supply chain management should be based on least possible time to deliver the products to the ultimate customers. Consumers want products as soon as possible. This is the main reason that there is a very high competetion among the service providers. This research papers is based on interconnection among the digital marketing and supply chain management of e-commerce companies (fruits and vegetables). Digital marketing helps the companies to bring the consumers on the portal of the company and supply chain management helps to satisfy the consumers because as the customer uses the online portal for a hazzel free and time saving process for which they are paying through their pocket. Therefore it is must to have an intergration among the digital marketing and supply chain management of e-commerce company for the perishable goods (fruits and vegetables).

Search Engine Optimization Techniques for Malaysian University Websites: A Comparative Analysis on Google and Bing Search Engine

Search Engine Optimization (SEO) plays very vital role in the development of professional web sites. There are a number of search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, Bing, etc. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm which not only forms the foundation of SEO, but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms. However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the key differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using Microsoft Bing as compared to its primary competitor, Google.

Credibility of health websites on infectious diseases: Are there any fully trustable website to read on Ebola?

When a new disease develops, people are looking for information about that disease where the internet is considered as one of the sources of health information. Beside empowering individuals to identify and select valid information, reliable and up-to-date websites should also be introduced for them. Therefore, the present study aimed to evaluate and identify the high quality websites on virus and disease. To do this study, the term Ebola was searched for in Google, Yahoo, and Bing search engines using the Google Chrome browser. Three pages were obtained from the search in these three selected search engines and were examined, with the exclusion of duplicate websites, non-English websites, the results related to news, images, ads, and inaccessible websites; finally, 43 websites out of the 90 retrieved websites were selected for evaluation. The research tools included the HONcode toolbar and an eight-item checklist was developed by the researchers based on the HONcode of conducts. The result showed that out of 43 websites evaluated, only 6 websites (14%) were trustable and the 86% were not approved after evaluation based on the HONcode criteria. Only 37% of evaluated websites have been considered complementarity criterion. Justifiability was the most considered criterion and 95% of evaluated websites had paid to distribute information fairly enough. Online information about is available on many websites and this information affects people's health decisions and behaviors. Physicians and other health professionals can help patients and other community members to find their needed information on infectious diseases (e.g. on Ebola) from the most reputable and valid international websites.

Evaluation of websites that contain information relating to malaria in pregnancy

ObjectivesThe study identified available websites on malaria in pregnancy on the World Wide Web and sought to evaluate their readability and information quality. Study designA purposeful sample of websites were selected which provided information on Malaria in pregnancy. MethodsA total of 31 websites were identified from searches using Google, Yahoo and Bing search engines. Two generic tools (Discern and HON), one specific tool designed to assess information quality of malaria in pregnancy and readability tests (Flesch Reading Ease and Flesh-Kincaid Grade level) were used to evaluate the websites. ResultsMost of the websites scored below 50% with the HON Code tool, with most lacking information on the symptoms. One website scored over 70 with the reading ease with two (2) achieving a score of 7 for the reading level test. The readability of the websites was too advanced for an ordinary consumer. ConclusionThe results of this study indicated that the information quality of malaria in pregnancy websites varied from fair to medium. It was also found that the readability of the websites was too advanced for an ordinary consumer. These findings suggest that most websites are not comprehensive in addressing all the relevant aspects of malaria in pregnancy.

Online information for parents caring for their premature baby at home: A focus group study and systematic web search.

BackgroundOnline resources are a source of information for parents of premature babies when their baby is discharged from hospital.ObjectivesTo explore what topics parents deemed important after returning home from hospital with their premature baby and to evaluate the quality of existing websites that provide information for parents post‐discharge.MethodsIn stage 1, 23 parents living in Northern Ireland participated in three focus groups and shared their information and support needs following the discharge of their infant(s). In stage 2, a World Wide Web (WWW) search was conducted using Google, Yahoo and Bing search engines. Websites meeting pre‐specified inclusion criteria were reviewed using two website assessment tools and by calculating a readability score. Website content was compared to the topics identified by parents in the focus groups.ResultsFive overarching topics were identified across the three focus groups: life at home after neonatal care, taking care of our family, taking care of our premature baby, baby's growth and development and help with getting support and advice. Twenty‐nine sites were identified that met the systematic web search inclusion criteria. Fifteen (52%) covered all five topics identified by parents to some extent and 9 (31%) provided current, accurate and relevant information based on the assessment criteria.ConclusionParents reported the need for information and support post‐discharge from hospital. This was not always available to them, and relevant online resources were of varying quality. Listening to parents needs and preferences can facilitate the development of high‐quality, evidence‐based, parent‐centred resources.

Populating parameters of web services by automatic composition using search precision and WSDL weight matrix

Web service composition is meant for connecting different web services according to the requirement. This research implements a system for invoking the web services according to the users' requirement and composing the services if required. The unknown values of input parameters are populated by composing available web services automatically and dynamically. The methodology used here is searching the requested services according to the functional word using Bing search engine, processing the search results which have high precision, computation of WSDL weight matrix to select suitable web services for user satisfaction, and populating unknown input parameters' values by composing the web services. Composable web services are found by intra-cluster search and inter-cluster search among different operations of community web services. Composition rule is framed for the services involved in resolving unknown values, pre-condition and effect elements are tested before composition, and web services are invoked according to the composition rule.

Online and call center referral for endocrine surgical pathology within institutions.

We hypothesized that self-referred patients to academic centers will be equally distributed between general surgery and otolaryngology departments that perform thyroid surgery. We sought to quantify disparities in the assignment of these self-referred patients who may reach an institution through call centers or online pathways. Cross-sectional survey. Key words "thyroid surgery" and "thyroid cancer" were used along with the name of the Accreditation Council for Graduate Medical Education-listed otolaryngology program in both Google and Bing search engines. The top three search results for departments were reviewed, and a tally was given to general surgery (GS), otolaryngology-head and neck surgery (OLHNS), or neither. A multidisciplinary center with both GS and OLHNS was recorded as "equitable." Telephone calls were tallied if they were directed to GS or OLHNS. Out of 400 program tallies, 117 (29.25%) patients were directed to GS and 50 (12.5%) were directed to OLHNS. An additional 181 (45.25%) were directed to neither group ("neither") (P < .05). Fifty-two (13%) of the patients were referred to multidisciplinary groups ("equitable"). A telephone call survey had 62 patients (62%) assigned to a general surgeon, as opposed to 38 (38%) for OLHNS (P < .05). Five institutions offered a multidisciplinary group when searching with Bing, and 11 were found by searching with Google. There is not an equal distribution of self-referred patients with thyroid surgical pathology. It may be important to increase the online presence of OLHNS surgeons who perform thyroid surgery at academic medical institutions. Multidisciplinary centers focused on thyroid and parathyroid surgical disease represents one model of assigning self-referred patients. NA Laryngoscope, 1977-1981, 2018.

Acceleration of Cherenkov angle reconstruction with the new Intel Xeon/FPGA compute platform for the particle identification in the LHCb Upgrade

The LHCb experiment at the LHC will upgrade its detector by 2018/2019 to a ‘triggerless’ readout scheme, where all the readout electronics and several sub-detector parts will be replaced. The new readout electronics will be able to readout the detector at 40 MHz. This increases the data bandwidth from the detector down to the Event Filter farm to 40 TBit/s, which also has to be processed to select the interesting proton-proton collision for later storage. The architecture of such a computing farm, which can process this amount of data as efficiently as possible, is a challenging task and several compute accelerator technologies are being considered for use inside the new Event Filter farm.In the high performance computing sector more and more FPGA compute accelerators are used to improve the compute performance and reduce the power consumption (e.g. in the Microsoft Catapult project and Bing search engine). Also for the LHCb upgrade the usage of an experimental FPGA accelerated computing platform in the Event Building or in the Event Filter farm is being considered and therefore tested. This platform from Intel hosts a general CPU and a high performance FPGA linked via a high speed link which is for this platform a QPI link. On the FPGA an accelerator is implemented. The used system is a two socket platform from Intel with a Xeon CPU and an FPGA. The FPGA has cache-coherent memory access to the main memory of the server and can collaborate with the CPU.As a first step, a computing intensive algorithm to reconstruct Cherenkov angles for the LHCb RICH particle identification was successfully ported in Verilog to the Intel Xeon/FPGA platform and accelerated by a factor of 35. The same algorithm was ported to the Intel Xeon/FPGA platform with OpenCL. The implementation work and the performance will be compared. Also another FPGA accelerator the Nallatech 385 PCIe accelerator with the same Stratix V FPGA were tested for performance. The results show that the Intel Xeon/FPGA platforms, which are built in general for high performance computing, are also very interesting for the High Energy Physics community.

Hispanic Use of Alternative Medicine as Demonstrated in Internet Searches

Objective: We investigated how cultural shifts occur with respect to the use of traditional medicine for influenza-like illness (ILI) within the Latino population near the US-Mexico border. Methods: We extracted searches of ILI treatments (modern, traditional western, and traditional Hispanic) to the Bing search engine from 5 US states near the US-Mexico border. The incidence of these searches was correlated with county-level demographic data and ILI incidence. Results: The fraction of queries related to Hispanic medicines is correlated with the distance from the US-Mexico border (Spearman rho = -0.24), which is a slower decay than that observed in the use of Spanish (Spearman rho = -0.35). Demographic and socioeconomic factors predict different searches for ILI treatments. Conclusions: People of Hispanic origin rely on traditional Hispanic medicines when treating ILI. Medical providers should guide their patients when such treatments might be clinically detrimental to patients, and know their patients are likely using such medicines.