Here, we present the synthesis, spectroscopic characterization, structural analysis, and studies on the bonding situation of group 13 tris(o-aminoaryl) complexes, [M(C6H4(o-NMe2))3] (1–3) and [M(C10H6(o-NMe2))3] (4–6) where M = Al, Ga, In. X-ray and DFT structural parameters, in conjunction with the inspection of the molecular electrostatic potential (MEP) of related triaryl, MAr3, models where Ar = C6H4, C10H6, suggest for 1–6 the presence of two partially polar covalent intramolecular M–N triel bonds. Interestingly, indium complexes 3 and 6 bind a third nitrogen atom with a Van der Waals type interaction. Stoichiometrical reactions of 1–3 with NiBr2 at 25 °C afforded the homocoupling product bi-o-dimethylaminophenyl (7) in up to 73 % isolated yield with 1 and 3 as the nucleophile. While 4–6 performed poorly under the same reaction conditions or at 100 °C providing either traces or at most 13 % of bi-o-dimethylaminonaphtyl (8) with 4 according to GC–MS. Hypothetical DFT bimetallic species [BrNi(μ-Br)M{C6H4(o-NMe2)}3] and [Ni(Br)2M{C10H6(o-NMe2}3] where M = Al (9, 12), Ga (10, 13), In (11, 14) are proposed reaction intermediates implied in the transmetalation/reductive elimination process that affords diaromatic amines 7 and 8.