Big Data Market Research Articles

An Overview of Big Data Industry in China

The year of 2011 is considered the first year of big data market in China. Compared with the global scale, China's big data growth will be faster than the global average growth rate, and China will usher in the rapid expansion of big data market in the next few years. This paper presents the overall big data development in China in terms of market scale and development stages, enterprise development in the industry chain, the technology standards, and industrial applications. The paper points out the issues and challenges facing big data development in China and proposes to make polices and create support approaches for big data transactions and personal privacy protection.

Development Trends and Strategy Planning in Big Data Industry

Big data refers to technology for storing, converting, transmitting, and analyzing large quantities of structured or unstructured data, which may be dynamic and diversified d, for the purpose of social or commercial applications. Big data applications need to be able to undertake high-complexity and real-time analysis of vast amounts of data to help users make decision within the shortest possible timeframe. As a result, big data technology and the related industry are becoming ever more important. However, the scope, development trends, and possible strategy of big data industry have not been clearly addressed so far. To fill this gap, this paper presents a comprehensive assessment of the development trends and a systematic planning of business strategy in big data industry. The study utilizes nominal group technique (NGT), in-depth interviews, and focus group discussions among industry professionals. The research framework includes defining industry scope, assessing business environment by SWOT analysis, forecasting production value and growing trend, and outlining strategy for the emerging big data industry. The results provide a practical reference for vendors interested in entering the emerging big data market. Keywords: Big data, Industry Development, Nominal Group Technique, SWOT, Strategy To cite this document: Wei-Hsiu Weng and Woo-Tsong Lin, "Development Trends and Strategy Planning in Big Data Industry", Contemporary Management Research, Vol.10, No.3, pp.203-214, 2014. Permanent link to this document: http://dx.doi.org/10.7903/cmr.12288

Evaluation Method of Big Data Efficiency

Recently, integration between social media and the industry has been expended, and as the usage of Internet through various smart devices of not only the existing PC but also smart phone, tablet PC and so on, a lot of unstructured data has occurred, leading to increased interest on big data system. According to the institutes which specialize in market research, the data amount is predicted to increase by 9 folds in the next 5 years when compared to the present, and the big data market is also expected to grow bigger. This dissertation evaluates the efficiency test of big data through analysis on the requirements by identifying and fragmenting the items of efficiency quality evaluation that big data should be equipped with.