Big Data as Service (BDaaS) provides an alternative solution to overcome the challenges when a business embarks on adopting and implementing a big data strategy. Although BDaaS provides a viable alternative for SMMEs, there is limited research on the specific factors that affect the adoption of BDaaS in SMMEs. The study aims to explore the factors that affect the adoption of BDaaS in SMMEs. The study adopted the TOE framework as the lens to explore the technological, organizational, and environmental factors affecting the adoption of BDaaS in SMEs. The study results indicate that SMMEs need to consider technological, organizational, and environmental factors when adopting BDaaS. The study contributes to the body of knowledge on factors that affect the adoption of BDaaS in SMEs based on the study results. Despite the limitation of the study of not being empirical (used secondary data), the study contributes to the body of knowledge on factors affecting the adoption of BDaaS in SMEs. In addition, the study may stimulate further research on factors that affect the adoption of BDaaS in SMEs using other research methods.
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