The study investigates the application and enhancement of big data analysis and business intelligence in selected companies in Zheijiang province, focusing on aspects such as business profile, adoption levels, benefits, implications, and challenges. Limited to selected companies in Zheijiang, the research aims to propose a tailored enhancement plan based on survey data. While it doesn't compare with other organizations and relies on self-reported data, the study delves into specific aspects of the selected companies, potentially requiring customization for wider applicability. Conducted from June to October 2023, the research utilizes a descriptive-quantitative design, emphasizing systematic data collection. With Zhejiang, China as the locale, 100 respondents from five companies are chosen through purposive sampling. A comprehensive survey questionnaire covers demographics, adoption levels, benefits, and challenges.
 Results highlight the selected companies in Zheijiang's adaptability in Healthcare, Finance, and Marketing sectors, emphasizing strong data analytics for real-time insights and strategic decisions. The system excels in data accuracy, integration, governance, security, compliance, scalability, and skills development. Recommendations include cross-sector collaborations, continuous training, customer-centric strategies, addressing skills gaps, and fostering interdepartmental collaboration, ensuring the selected companies optimize strengths and foster innovation and adaptability.