Beverage Business Research Articles

The effect of eating alone on behavioral intention: A case of Rize

In the modernizing and developing world conditions, eating and drinking habits and behaviors of individuals also change. With the effect of this change, consumers' collective eating habits have started to be replaced by individual eating. It is possible to state many reasons for this. The concept of eating alone, which has come to the fore in recent years, is very important for food and beverage businesses. It is because determining the needs of this changing customer profile and knowing the behaviors of this customer profile means determining the steps to be taken for these businesses. Therefore, in this study, the effect of eating alone on behavioral intention was investigated. There is no study examining the relationship between these variables. In addition, bungalow accommodation facilities, which have been under construction in Rize in recent years, are also businesses that will attract the attention of tourists with a eating alone profile. Therefore, it is also important to investigate these variables in Rize. A questionnaire form was created to measure this effect, and a total of 406 usable data were obtained. These data were subjected to various analyses using SPSS 24 and AMOS programs. As a result of these analyses, it was found that eating alone had no significant effect on behavioral intention. This result could not be compared since there is no finding in the literature addressing these variables. Therefore, testing the relationship between eating alone and behavioral intention as a whole through the model created for this research fills the gap in the literature. As a result of this result, suggestions for future studies and tourism policy makers are presented.

Peran Komunikasi Pemasaran Modern pada Produk Kuliner Tradisional di Teras Jahe Yogyakarta

One business that is still consistently increasing and contributing to the national economy is the growth of the culinary/food and beverage (F&B) business industry, as gastronomic trends continue to be initiated as a new tourism alternative. This research aims to analyze the sales efforts of traditional culinary products carried out by Teras Jahe Yogyakarta using the 10P Marketing Mix theory based on Kotler and Armstrong's perspective. This research uses a qualitative descriptive method through data collection techniques: observation, in-depth interviews, documentation, and literature study. The results of the research show that the management at Teras Jahe Yogyakarta has carried out various promotions in conventional marketing media to digital marketing media, especially those that focus on strengthening the brand image with the tagline "Warming the Archipelago". The application of the 10P indicators in the marketing mix is a fundamental tool that Teras Jahe Yogyakarta must continue to optimize to maintain its business.

ENFORCEMENT OF SINTANG REGENCY REGIONAL REGULATION NUMBER 13 OF 2017 CONCERNING PUBLIC ORDER BY THE SINTANG REGENCY PAMONG PRAJA POLICE UNIT

Sintang Regency still faces problems in the context of public order, primarily related to alcoholic beverage business licenses. This study aims to describe and analyze the enforcement of Sintang Regency Regional Regulation Number 13 of 2017 concerning Public Order by the Sintang Regency Pamong Praja Police Unit, specifically regarding alcoholic beverage business licenses. The research method is descriptive-qualitative. The results showed that in carrying out the duties and functions of enforcing regional regulations, the Satpol PP of Sintang Regency faced problems related to the lack of public understanding of obtaining business licenses and also the Pamong Praja Police Unit, which did not provide sufficient understanding to the public regarding related regional regulations. In conclusion, the enforcement of Sintang Regency Regional Regulation Number 13 of 2017 concerning Public Order by the Sintang Regency Pamong Praja Police Unit is quite well implemented. It needs to be strengthened in several aspects, including by conducting intense socialization activities, strengthening leadership commitment, and employee participation in training activities relevant to duties and functions.

Research on the Food Service Industry in Central Taiwan

This study examined the changes in business models in the food service industry of Taiwan in the postpandemic era. After staying at home for a more prolonged period during the pandemic. More consumers choose to cook at home to save costs, leading to a booming homemade food market. This trend greatly increases the popularity of convenient meal kits, semi-finished products, and do-it-yourself (DIY) meal sets. It not only caters to consumers’ interest in cooking but also provide convenient and quick solutions for food preparation. Food and beverage businesses have successfully expanded their market reach by developing high-quality homemade food products and utilizing social media and e-commerce platforms for sales. The immediacy and wide audience coverage of social media economy have enabled influencers and food bloggers to directly demonstrate the use and effects of meal kits and DIY dining through live streams and short videos. This approach attracts large numbers of followers to purchase these products, thereby quickly enhancing product awareness and sales. Collaborating with social media has become an effective marketing strategy for food and beverage businesses because it increases brand exposure and allows for product adjustments and improvements based on immediate consumer feedback. This study aims to analyze the post-pandemic restaurant industry through the lens of business models. By conducting interviews with restaurant owners across various sectors in central Taiwan, the research will explore how they confronted the challenges during the pandemic and how they have adjusted their business strategies in the aftermath. The objective is to identify future strategies suitable for the Taiwanese culinary market. This study employs business model theory and interview methodology to investigate six companies within Taiwan's restaurant industry. Through comprehensive analysis, the research aims to determine how the restaurant industry should adjust its strategic direction in the post-pandemic era. The interviewed restaurants implemented various adjustments during the postpandemic period, including arranging for industry–academia collaboration, enhancing employee training and incentives, strengthening restaurant recognition and sense of pride among employees, diversifying dish presentation, improving customer service systems, providing customized services, increasing investment in social media, reinforcing supplier relations, and expanding into new distribution channels. The study results indicate that food and beverage businesses can further explore the potential of social media economy, develop more products suitable for online promotion, and continually optimize marketing strategies by leveraging data analysis and market research to meet consumer demands.

Potensi Implementasi Teknologi Augmented Reality Pada Industri Food & Baverage Dalam Meningkatkan Kepuasan Pelanggan

The dynamic and competitive Food and Beverage (F&B) industry requires continuous innovation to maintain its competitiveness. One innovation currently attracting attention is the use of Augmented Reality (AR) technology in the context of consumer experiences. With AR, customers can interact with menus, view 3D visuals of dishes, and access additional information. The implementation of AR in the food and beverage industry has the potential to significantly enhance customer satisfaction through improved customer experiences. This research aims to thoroughly explore the potential offered by Augmented Reality (AR) technology in enhancing customer satisfaction in the Food and Beverage (F&B) industry. By focusing on the integration of AR within the F&B environment, this study intends to understand how the implementation of AR can alter the way customers interact with products and services, as well as its impact on their perceptions and satisfaction, an area that currently lacks extensive research. The research methodology employed is a systematic literature review with a qualitative approach, enabling the identification, evaluation, and synthesis of findings from various related studies. The analysis of ten reviewed literature pieces indicates that the use of AR in restaurant menu applications holds significant potential for enhancing customer experiences and adding value to businesses in the F&B industry. Factors such as design, device availability, and consumer acceptance also play crucial roles in the successful implementation of AR in food and beverage businesses. Furthermore, companies need to pay attention to product quality, customer service, and competitive pricing to enhance customer satisfaction. Continuous monitoring of customer responses to the use of AR is also necessary for companies, as they should be prepared to make improvements or adjustments based on customer feedback.

Analysis of Service Effectiveness on Customer Satisfaction in the Food & Beverage Bussiness in Tarutung, North Tapanuli - North Sumatra

The aim of this research is to determine the impact of service towards the consumer satisfaction, and the use of digital technology in service operations in the food and beverage business in Tarutung, North Tapanuli. The data processing techniques were obtained through distributing questionnaires to 80 respondents. The data analysis technique used is simple regression analysis. The research shows that a). physical appearance variables have a significant negative effect on consumer satisfaction; the reliability variable has an insignificant positive effect on consumer satisfaction; the responsiveness variable has a negative/insignificant effect on consumer satisfaction; the concern variable has a negative/insignificant effect on consumer satisfaction; and the guarantee variable has a significant effect on consumer satisfaction. The variables that have a dominant influence are the physical appearance variable and the guarantee variable which has a significant influence on consumer satisfaction. This means that service effectiveness (reliability, response has a positive and significant effect on consumer or customer satisfaction in the food and beverage business "is proven empirically and is acceptable, b) the use of technology in food and beverage café and restaurant services in Tarutung City still tends to be limited and low

The role of robotization in reducing the perception of unskilled labor in food and beverage businesses

PurposeThis study aims to examine the use of robot technologies in the food and beverage sector, an important component of the tourism industry, to reduce unskilled labor in the sector. The discussion is based on a review of the literature.Design/methodology/approachThis paper presents a qualitative study that explores the impact of robotization on the perception of unskilled labor in the food and beverage business in general.FindingsRobotic technologies, which have become prominent in the industry 4.0 era, can potentially eliminate the perception of “unskilled labor” in the tourism sector and make it a more desirable field to work in. This shift could encourage people to pursue skilled jobs with a stronger cognitive aspect, leading to an improvement in quality of life due to time savings and greater employment stability.Originality/valueThis research emphasizes the significance of implementing robotics in the food and beverage business, which is an important component of the tourism sector, to reduce the number of unskilled workers in the sector.

Leveraging an Uncertainty Methodology to Appraise Risk Factors Threatening Sustainability of Food Supply Chain

By diminishing the risk factors associated with the food supply chain (FSC), we have recourse to strengthen the food supply chain's resilience, decrease food waste, and increase its sustainability. Prioritizing and identifying the risk factors impacting the sustainability of the food supply chain is essential for managing uncertainty and averting unfavorable consequences. This study attempts to identify and rank the most significant risks affecting the sustainability of the food supply chain under an uncertain environment. We use the α-Discounting multi-criteria decision-making (α-D MCDM) method for the main three risk factors: the risks of supply, the risks of demand, and the risks of operations. The primary causes of the challenges in assessing the food supply chain's risk elements include inaccurate assessment data, DMs' subjective preferences, and DMs' differing opinions and thoughts about the criteria. Unfortunately, earlier research fell short of fully resolving these issues. A hybrid three-phase neutrosophic MCDM method is proposed by integrating triangular neutrosophic numbers (TNNs), TNN-AHP, and TNN-CoCoSo to close this gap. In this manner, it may efficiently handle ambiguity. The application of the suggested framework is then explored using the top six food and beverage businesses in the world: Nestle (A1), PepsiCo (A2), Coca-Cola (A3), Danon (A4), Anheuser-Busch InBev SA (A5), and Mondelez International (A6). The results show the sustainability rankings from best to worst, which were established on the groups of decision-makers assessments based on the importance of the risk factors that have to be handled. To gain additional insight into the rationale and resilience of this framework, sensitivity evaluation and comparative analysis have been employed in this study.

Pengaruh Harga dan Ukuran Kemasan Terhadap Minat Beli Konsumen Pada Produk Es Teh Solo Jumbo

The competition in the beverage business is getting tighter along with the increasing activity of the population. One of the successful beverage products on the market is EsTeh Solo Jumbo. This iced tea is usually sold at an affordable price, which is around Rp3,000 to Rp4,000 per glass. In addition to its affordable price, Es Teh Solo also has a fairly large packaging size, so it is expected to be able to attract consumer interest. This study examines the effect of price and packaging size on consumer interest in Es Teh Solo beverage products. The research population consists of 40 people, all genders, who have purchased Es Teh Solo products. The data was obtained by distributing questionnaires to 40 Muslim students in Banten. Based on the research, consumer interest in Es Teh Solo has a positive and significant impact on price and packaging size.

Digital Marketing's Impact on Consumer Choices

In the digital era, internet advancements have significantly enhanced efficiency in the tea beverage business. This study investigates the impact of digital marketing strategies, product innovation, and brand awareness on consumer purchasing decisions for Indonesian Iced Tea products. Using a quantitative approach and data from 96 respondents selected via the Lemeshow formula, multiple linear regression analysis revealed that all three variables significantly influence purchasing decisions. These findings highlight the critical role of digital marketing, innovation, and brand awareness in driving consumer choices, offering valuable insights for marketers to enhance their strategies. Highlight: Digital marketing significantly boosts consumer purchasing decisions. Product innovation is essential for market competitiveness. Strong brand awareness influences consumer choices. Keyword: Digital marketing, product innovation, brand awareness, consumer purchasing decisions, Indonesian Iced Tea

Feasibility Analysis of Boba Beverage Business In Ambon City: Case Study Based on Porter's Five Forces

Feasibility Analysis of Boba Beverage Business In Ambon City: Case Study Based on Porter's Five Forces

Promoting the Use of Local Pasteurized Whole Milk in Contemporary Beverage Businesses in Padang, West Sumatra: Fostering Nutritional Awareness and Economic Growth

Promoting the Use of Local Pasteurized Whole Milk in Contemporary Beverage Businesses in Padang, West Sumatra: Fostering Nutritional Awareness and Economic Growth

Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness

The Conceptual Idea of Strategy to Increase Sales of Traditional Wet Cakes in Gunungkidul Regency

Traditional food is one of the characteristics of a region. The marketing of traditional cakes is often done using traditional methods. Wet cakes are cakes with a soft, moist, and tender texture. These cakes are usually made for traditional ceremonies, rituals, or celebrations, as well as for daily snacks. This article aims to provide advice and input to traditional wet cake MSME actors to improve their sales. The methods used are literature study and interviews with business owners. The problem framework offered to increase sales includes product innovation, brand usage and registration, marketing development through promotion, and packaging improvement. MSME actors of traditional wet cakes can coordinate with relevant organitations such us Directorate General of Intellectual Property for trademarks, Health Office for Food and Beverage Business Licensing (PIRT), Industry, Cooperatives, SMEs, and Manpower Gunungkidul Regency Office for packaging, MSME communities, and partnerships with souvenir shops regarding marketing and promotion, as well as conducting product innovation trials to enrich product variations.

Exploring consumer perception and preference factors influencing carbonated beverage purchase decisions: A comprehensive study

Carbonated soft drinks (CSDs) have long been a mainstay of the beverage business but changing consumer tastes and rising health awareness have necessitated a thorough study of the variables impacting consumer choices. This study intends to explore the complex web of customer preferences, purchasing behaviour, and perceptions related to carbonated soft drinks. This research analyses how numerous variables, including gender, affect these preferences and choices via careful examination. The purpose of thepresent research is to determine the perception of consumer influencing customer choice preferences for the consumption of carbonated soft drinks, influence of gender and the role of advertisement in finalizing the choice. It would be helpful to do further research to better understand how these highlighted variables affect purchasing choices, especially gender-based variances. The important influence of gender on consumer behaviour has been acknowledged. For this study, a structured questionnaire was distributed through online social media to individuals of 12–45 years of age from the period of April–May 2023. For analysis of the data collected, SPSS 22.0 was used. The study has confirmed that consumption of Coca-Cola is higher than any other soft drink in almost the entire country. The factors like youthfulness, tradition, status symbol and level of carbonation have different influences on the buying behavior of male and female consumers.

Dampak Pt Bintan Karisma Pratama Pada Perubahan Sosial Ekonomi Masyarakat Nelayan Pesisir

The research aims to determine the impact of PT. Bintan Karisma Pratama which is located on Telang Island, Mantang District, Bintan Regency in the Riau Islands Province, on community life in Telang Kecil village with economic and social aspects of community life and how this PT contributes to local or local communities after the compensation assistance provided by PT for the Telang Kecil community, this research uses qualitative methods, namely in the form of interview and observation techniques or field studies, as well as literature studies to support the results of this research. The impact of PT Bintan Karisma Pratama on the environment of the people of Telang Kecil does not have a serious impact because the PT has first assessed the location area where it wants to be established and has followed the rules of the decision-making process regarding business and activity organizers or what is known as AMDAL, the marine environment of Telang Kecil is also categorized. Clean, local people are able to take good care of the marine environment. The majority of their livelihoods are fishermen and others work as workers at Pt Bintan Karisma Pratama, wives work as housewives and there are also those who work as small traders or small food and beverage businesses.

Revealing the Link Between Open Minded, Uncertainty Readiness and Optimism in Business Performance for Food and Beverage Businesses

Abstract Business performance is an urgent topic to explore because there are many aspects that influence it. One thing that can guarantee business performance is open-minded entrepreneurship, uncertain readiness, and entrepreneurial optimism. In this context, businesses in the form of Food and Beverage (F&B) have become popular in the last few decades in Indonesia. From this research, it investigates the effects of open-minded entrepreneurs, uncertain readiness, and entrepreneurial optimism on business performance. Apart from that, it also dissects the relevance of open-minded entrepreneurship and uncertain readiness on business performance which is mediated by entrepreneurial optimism. The quantitative method was operated via an online survey involving cafe and restaurant owners (N = 128) spread across several big cities in Indonesia. Then, the data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). As a result, of the five hypotheses developed, three were accepted. Open-minded entrepreneurship, uncertain readiness, and entrepreneurial optimism are proven to influence business performance. On the one hand, the other two hypotheses are rejected, where open-minded entrepreneurship or uncertain readiness have no impact on business performance through entrepreneurial optimism. By implication, the output of the research is interesting to highlight in the future. Optimism in too high a capacity can harm the business. This is triggered by the level of vigilance and actions of business owners in making decisions based on irrational emotions.

PENGARUH SOCIAL MEDIA, CONTENT MARKETING, DIGITAL MARKETING, BRAND AWARENESS, CUSTOMERS SATISFACTION TERHADAP PURCHASE INTENTION DI DALAM BISNIS MINUMAN KEKINIAN YANG DI MEDIASI OLEH TRUST DI KOTA BATAM

This research was conducted with the aim of identifying and analyzing factors that influence purchase intentions in the beverage business. In this case, the object of this research is people in the city of Batam who know about the beverage business and have the intention to buy beverage business products. The independent variables used in the object of this research are social media, content marketing, digital marketing, brand awareness, and customer satisfaction. The intervening variable used is trust and the dependent variable used is purchase intention. This research uses a quantitative approach in data collection and a purposive sampling technique for data analysis using Smart PLS. The sample for this research was the community in the city of Batam with a total of 300 respondents. The results of this study show that there is an influence of social media (SM), content marketing (CM), digital marketing (DM), brand awareness (BA) and customer satisfaction (CS) on purchase intention (PI) which is mediated by trust (T) in Batam city. This research also indicates that trust (T) can significantly mediate the relationship between social media (SM), content marketing (CM), digital marketing (DM), brand awareness (BA) and customer satisfaction (CS) on purchase intention (PI).

Strategi Ekspor Bisnis Minuman Bandrek ‘Sifa’ ke Asia Tenggara

<p><em>CV. Siraj Fawwaz is an MBKM business located in Warungkupa Village, Gununghalu District, Bandung Regency, West Java. The business engaged in traditional bandrek beverage products is known as Sifa. This service activity generally aims to describe the description of Sifa's bandrek beverage business model. Service activities are carried out by discussing and describing problems in the beverage industry. Through structured interviews, this service activity is executed by describing the business model canvas and SWOT analysis. The interview was conducted to find out the marketing strategy of Sifa's bandrek beverage business. The results of this activity show that this bandrek beverage product has used the business model canvas method to determine marketing strategies with nine elements of the business model canvas block. The results of the SWOT analysis show that the bandrek beverage business is in quadrant I which is a profitable position. This beverage business has the opportunity and strength to distribute products to highland areas, increase the number of product variants and increase good cooperation with suppliers. Thus, community efforts in the sub-district area can be developed and improved. This bandrek beverage business has the opportunity to develop and increase the production of healthy local drinks. This bandrek beverage business can increase the market by utilizing information technology and social media. Market reach can be developed so that this bandrek beverage business can export its products to Southeast Asia.</em></p>

Optimization of Product Costs in the Food and Beverage Business: A Target Costing Approach

Purpose –The study aims to evaluate the feasibility of implementing the target costing method in a local food and beverage business, aiming to optimize product costs and boost product demand through cost reduction and pricing products below market prices.Design/methodology/approach –Interviews were conducted with business owners to develop standard recipe cards for the four products, and a comparison was made between current costs and target costs. Analysis of standard recipe cards for these products was performed to calculate material cost ratios, unit contributions, and contribution rates. The target costing method was implemented by adjusting the quantities of components and exploring supplier alternatives to reduce costs and increase target cost indices.Findings –The findings revealed that the target costing approach led to varying degrees of cost reduction and improved contribution margins for the four products. However, the desired enhancements in target cost indices were not fully achieved, highlighting the needfor further assessment of supply, pricing, and material sourcing.Discussion –The study highlights the potential of target costing in optimizing costs and stimulating demand in the food and beverage industry. It also suggested that additional research and adjustments might be necessary to fully realize the benefits of the target costing method in specific cases. Furthermore, comparing costs across multiple businesses or considering franchise establishments in future studies could offer more insights into the effectiveness of target costing in different scenarios.