The Oued Zemmour deposit is associated to Neogene volcanism in the Kert basin, Nador area (Morocco), and thus one of the numerous bentonite occurrences in the Gourougou volcano's region. To assess their potential use, this article examines the Oued Zemmour bentonite deposit, helping with mineralogical, physicochemical, morphological, geotechnical analyses and ceramic performances. Mineralogical associations are essentially made of montmorillonite, K-feldspars and plagioclase, associated with lower quantities of calcite, dolomite and quartz. The main chemical composition in oxides is SiO2 and Al2O3. Geotechnical results show that the swelling index and Atterberg limits widely vary within the deposit, but all studied samples display high plastic and swelling qualities. The 10 representative bentonite samples of the area (Oz 1–Oz 10) were subjected to a ceramic technological assessment, and all samples have displayed good quality after dry pressing method and sintering at 1000°C without any defect or cracks (except for Oz 4, Oz 5, and Oz 8 samples). Therefore, two mixtures (Oz M and Oz M1) have been developed from the samples studied, using the same manufacturing protocol. The obtained ceramics were evaluated by studying their morphological structure and macroscopic aspect, as well as their bulk density, porosity, water absorption, shrinkage and tensile strength properties.