Temperate rocky reefs dominated by the giant kelp, Macrocystis pyrifera, support diverse assemblages of benthic macroalgae that provide a suite of ecosystem services, including high rates of primary production in aquatic ecosystems. These forests and the benthic macroalgae that inhabit them are facing both short-term losses and long-term declines throughout much of their range in the eastern Pacific Ocean. Here, we quantified patterns of benthic macroalgal biomass and irradiance on rocky reefs that had intact kelp forests and nearby reefs where the benthic macroalgae had been lost due to deforestation at three sites along the California, USA and Baja California, MEX coasts during the springs and summers of 2017 and 2018. We then modeled how the loss of macroalgae from these reefs impacted net benthic productivity using species-specific, mass-dependent rates of photosynthesis and respiration that we measured in the laboratory. Our results show that the macroalgal assemblages at these sites were dominated by a few species of stipitate kelps and fleshy red algae whose relative abundances were spatially and temporally variable, and which exhibited variable rates of photosynthesis and respiration. Together, our model estimates that the dominant macroalgae on these reefs contribute 15 to 4,300 mg C mâ2 dâ1 to net benthic primary production, and that this is driven primarily by a few dominant taxa that have large biomasses and high rates of photosynthesis and / or respiration. Consequently, we propose that the loss of these macroalgae results in the loss of an important contribution to primary production and overall ecosystem function. Key words: benthic production; ecosystem function; kelp forest; macroalgae; primary production