Business Benefits Research Articles

Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces

A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals worldwide can engage, interact, communicate, transact, and exchange information in real-time through an immersive and collaborative platform. These interactions can create complex relationships influenced by the decision-making processes of businesses. Such complexity can lead to challenges in maintaining relationships, ensuring exclusiveness, preventing misuse, and addressing other ethical issues. Therefore, this study aims to identify ethical principles within the metaverse to guide decision-making and maintain complex relationships between users and businesses. Both qualitative and quantitative data were collected for analysis, and simple random sampling was employed for primary data collection. The empirical analysis was conducted using a mixed-method approach. The study identified four ethical principles that guide complex relationships within the metaverse: business benefit evaluation, fairness, explainability, and reliability principles. These principles positively influence decision-making, which, in turn, positively affects the maintenance of complex relationships within 3D VS.

A SYSTEMATIC REVIEW ON COMMON CRISES IN THE EVENT BUSINESS

While the events business significantly contributes to various sectors, its inherent instability demands extra attention. The event business is considered unstable due to its susceptibility to numerous factors, including political or social issues, changing regulations, inadequate risk management, and unforeseen circumstances. Crisis, as part of unforeseen external factors, stands out as a prominent and threatening force. This study systematically reviews common crises in the events business by synthesizing and analysing relevantresearch and scholarly articles. Through the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA), a systematic review protocol, this study ended up with a content analysis of 14 academic papers focused on various event-related crises. Followed by thematic coding, the study reveals that different countries may face unique crisis situations. The study emphasizes the critical importance of quick and strategic planning for managing crises, encompassing unforeseen events like COVID-19, terroristattacks, shark incidents, and earthquakes. Effective crisis management plans are essential for event organizations to navigate future challenges and enhance resilience. Regardless of location, event planners must prioritize crisis management and resilience strategies to safeguard the benefits of the events business. This systematic review paper provides valuable insights into common crisis issues, their impacts on the event industry, essential responses to crises, and practical strategies employed by event planners. It also serves as an invaluable resource for professionals in the field.

Corporate narrative reporting on Industry 4.0 technologies: do the COVID-19 pandemic and governance structure matter?

PurposeThis research examines the impact of the COVID-19 pandemic and governance structure on corporate narrative reporting (CNR) concerning Industry 4.0 (I4.0) technologies in Jordanian commercial banks. The study aims to explore how these factors influence the extent and nature of disclosures in annual reports.Design/methodology/approachThe study uses a comprehensive manual content analysis method to investigate the annual reports from all 15 Jordanian commercial banks from 2010 to 2022. This approach allows for the detailed examination of I4.0 disclosures, using a specially developed index to measure various disclosure dimensions. An ordinary least squares model is used to assess the determinants of CNR on I4.0, considering factors such as the pandemic’s impact and various governance attributes.FindingsThe findings indicate that both the COVID-19 pandemic and specific governance factors (e.g. board size and audit committee size) significantly enhance the disclosure of I4.0 technologies. The study reveals that during the pandemic, banks significantly increased their level of detailed disclosures about I4.0 strategies, challenges and benefits, reflecting a strategic response to the pandemic’s disruption.Originality/valueThis study introduces a novel I4.0 Reporting Index for banks, measuring disclosures across strategy implementation, business model transformation, challenges and benefits. It adds to the existing literature by offering insights into narrative reporting practices concerning I4.0 technologies within the banking sector and illuminates the impact of the COVID-19 pandemic on these practices.

Матрица бизнес-выгод как инструмент исследования потенциала цифровизации на примере мини-завода для производства невзрывчатых компонентов эмульсионных взрывчатых веществ

Modern business solutions set a trend towards integrating digital technologies into all areas of corporate organization. Digitalization plays a key role in modern business, enabling companies to increase the process efficiency, reduce costs, and improve product quality and maintenance efficiency. It also helps to be competitive in the marketplace and adapt to changing customer demands. In order to maximize the effects of implementing digitalization, the transformation needs to encompass not only the local business processes and business models, but also the corporate culture. The study analyses the process of exploring the digitalization potential for a modular mobile plant (mini-plant) that produces non-explosive components of emulsion explosives developed by AZOTTECH. The paper identifies the key points necessary for successful implementation of the digitalization process at the mini-plant, which can serve as a basis for designing a digital twin implementation strategy. It also describes application of a modern approach in performance evaluation using the matrix of business benefits.

The Connection between Neuroscience and Marketing

Neuroscience and marketing may seem like two separate fields, however, there is an interesting intersection between the two; the connection is called neuromarketing. Neuromarketing has emerged as a fascinating discipline that combines neuroscience principles with marketing strategies to fully understand consumer behavior. This paper explores the connection between neuroscience and marketing; it emphasizes how insights from neuroscience can drastically improve marketing strategies and consumer engagement. By collecting research findings and conclusions from many different sources, this paper thoroughly explains the ways through which neuroscience influences the field of marketing. Overall, this paper emphasizes the immense benefits for businesses who understand the neuroscience behind consumer decisions as they are able to optimize their marketing campaigns. In essence, neuromarketing is an extraordinary field that combines neuroscience with marketing to study consumers' behavior and decisions. This article will talk about how neuroscience can help improve marketing strategies in addition to consumer involvement. Not only does this paper reveal the interesting connection between marketing and neuroscience, but it also explains how marketers can use neuroscientific methods to better their campaigns.

Computational Mapping Analysis of Publications by Bibliometric Approach on Green Human Resource Management

This study aims to investigate the computational mapping analysis to delve into the evolution of green human resource management using VOSviewer and to identify its evolution towards research trend, thrust areas, citations, document type and source, authors and co-authorship, language, countries, keywords and period. Further, the study tried to identify the prolific authors and co-authorship patterns, commonly used keywords, country-wise and organization-wise analysis, research themes, theoretical foundations and simple statistics. This comprehensive exploration has provided valuable insights into the concept of green HRM, its objectives, and its potential benefits for businesses and society as a whole. The study has used the most pertinent recent articles of the last 20 years from the Scopus platform. The study reveals that China, the U.K. and the USA are contributing more research in the area of GHRM. Human resource management has become environmentally friendly in all its functions using green HRM but less thrust has been given up to now in the field of industrial relations.

Development path of digital cultural industry by integrating proportional integral and differential algorithm from the perspective of cultural innovation

The digital culture business benefits from quick technical updates, digital manufacturing, communication networks, and customized consumption, which promotes new supply and consumption. The innovation and development of the digital cultural industry cannot be separated from the physical industry. The efficient production of the physical industry can ensure the innovative development of digital cultural industry. Therefore, to improve the production efficiency of physical industry, this research proposes a temperature control model combining whale optimization algorithm and fuzzy proportional integral differential algorithm based on the traditional temperature control in ceramic firing and wine making process. Firstly, fuzzy control theory is used to improve the proportional integral differential algorithm, and a fuzzy proportional integral differential model with adaptive adjustment function is established. On this basis, to quickly confirm the optimal parameters of the proportional integral differential model, the whale optimization algorithm is introduced to further optimize its weight factors. It was verified that the temperature control adjustment model combining whale optimization algorithm and fuzzy proportional integral differential model was 2.77 s, which was shortened by 1.11 s, 2.37 s and 3.13 s, respectively than the other three models. Therefore, the constructed temperature control model can effectively realize high-precision intelligent temperature control in industrial production, laying the cornerstone for promoting the innovative development of digital culture industry. The proposed model can improve the production efficiency of physical industries, promote digital transformation, and optimize the innovative development of digital cultural industries.

Perception and social acceptance of 5G technology for sustainability development

This research was carried out to enable a better understanding of the attitudes of Hungarian consumers and future users towards 5G technology. The development of 5G technology supports social, economic and environmental sustainability together. Among other things, innovative communities, economic progress and a reduction of the carbon footprint can be positive outcomes of 5G. For example 5G benefits the environment in two ways: it helps telecom operators reduce their energy usage, thus lowering their environmental impact, and it provides tools that telecom companies can use to assist others in reducing their environmental footprint. The Partial Least Squares (PLS) regression method was used to establish the correlations between the five factor groups. Research indicates a prevalent skepticism among Hungarian consumers toward 5G technology, characterized by apprehensions regarding health risks and a lack of perceived competitive advantages or inherent business benefits to adopting 5G. This hesitancy must be countered by transparently addressing health concerns, debunking myths, and building a foundational trust in 5G technologies through comprehensive educational and awareness-raising initiatives, aligning technological advancements with consumer confidence and acceptance. 5G must be demystified so that consumers will come to trust the technology and embrace its adoption. Due to the similar technological conditions and historical backgrounds of the Central European Countries (CEC), the results of this research will prove useful to policymakers throughout the region.

The Role of Green Human Resource Management in Enhancing Employee Engagement and Environmental Performance

The present investigation centers on the function of Green Human Resource Management (GHRM) in augmenting environmental performance and employee engagement. Organizations use GHRM as a strategic method to deal with environmental concerns that arise from both the inside and the outside. The goal of the study is to emphasize how important GHRM is to creating an ecologically conscious and sustainable workplace. Organizations can enhance environmental performance by lowering waste generation and pollution levels, prioritizing employee engagement, and establishing a safe and healthy work environment. In order to determine whether GHRM, employee engagement, and environmental outcomes are related, the study looks at these relationships in the hopes that applying green practices will increase organizational profitability. In order to avoid greenwashing and match HRM tactics with environmental concerns, the GHRM idea is essential. By underlining the benefits of businesses’ environmental actions and the contribution of GHRM in recent advancements, this study adds to the body of literature. Keywords: Green Human Resource Management, GHRM, employee engagement, environmental performance, waste reduction, pollution reduction

Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Layanan Perjalanan Pariwisata “Abrisam Tour”

Currently, MSMEs can use social media as a way to market their goods so that consumers know more about their goods. MSMEs that have online access, engage in social media, and develop e-commerce will usually enjoy significant business benefits in terms of revenue, innovation, and competitiveness. This research uses a qualitative descriptive research method, research informants use purposive sampling, data collection techniques through observation, interviews and documentation, triangulation techniques using time triangulation. Oki Candra Mentari said that after the Covid-19 pandemic, Abrisam Tour Travel Bureau started using social media as a marketing strategy. However, due to the lack of post promotion on social media, this strategy has not been effective. Abrisam Tour uses a strategy that starts by trying to provide professional service to its customers so that they feel satisfied and enjoy their services. This strategy is used through social media, namely WhatsApp and WhatsApp Status and Instagram, to target Outing Class customers, both those who have used Abrisam Tour services before and those who have not. Abrisam Tour strives to provide the best experience to customers by offering high-quality tour packages, adequate facilities and professional services. In addition, Abrisam Tour seeks to increase brand awareness and attract more customers through advertising and branding on social media such as WhatsApp and Instagram.

Drivers and barriers for design and designers in interdisciplinary product development – a literature-based conceptual model

AbstractDesign is associated with many benefits for businesses, ranging from successful products and brands to greater economic success. However, companies still have difficulties in unlocking the potential of design. This publication develops a literature-based conceptual model that outlines necessary organizational factors and their interrelation to create an environment for design and designers to thrive. At the same time, it explains why companies are having difficulties in leveraging the benefits of design. Further research directions are derived to strengthen the role of design and designers.

Sustainability and the environmental impact of the tourism industry: An analysis of the hotel sector in Catalonia, Spain

Purpose: This research examines policies aimed at reducing the environmental impact of the hotel sector in Catalonia, Spain in 2020 and how they are communicated to stakeholders through corporate websites. It applies academic criteria to identify key aspects that are relevant to tourism.Design/Methodology: This study conducts a descriptive analysis of Catalonia's hotel sector in 2020, utilizing SABI (Iberian Balance Sheet Analysis System) data. It selects the top 48 companies in the hotel sector that are legally required to report their annual accounts in the regular format. The study then systematically evaluates their websites to assess the availability and transparency of information on environmental sustainability.Findings: Sustainable tourism, marked by non-financial indicators such as environmental impact, energy/water usage and waste generation, is a very important issue for stakeholders in the hotel industry, including governments, owners, investors, and customers. The sector's reporting methods are crucial for effectively communicating environmental policies to these parties. While many companies have implemented strategies to assess and reduce their environmental impact, there is still considerable room for improvement, particularly in communicating these efforts to the various stakeholders.Research limitations/implications: This research, while rigorous, has certain limitations that suggest directions for future studies. A primary constraint involves data reported at a group level by hotel companies, which complicates obtaining specific data for the Catalonia region, particularly for hotel groups with an international presence. Another significant limitation is the reliance on indirect data collection, based on the companies' self-reported environmental policies posted on their websites.Practical implications: By identifying and knowing the environmental policies of the hotel industry over the analyzed period, we can help the industry itself to improve the sustainability of its environmental efforts and make it more attractive to all stakeholders.Social implications: The study highlights the importance of environmental policies and the achievement of the UN Sustainable Development Goals (SDGs) in the hotel industry. This industry plays an important role in achieving the UN SDGs, which offer significant benefits for business, such as access to new markets, better risk management and long-term sustainability, as well as social benefits. This is increasingly expected by both consumers and investors.Originality/Value: This study examines the commitment and information transparency of the Costa Brava hotel sector in terms of environmental sustainability, as well as its communication strategies. This is achieved primarily through the analysis of corporate websites, comparing the information and indices to those of other entities in the sector. The relevance and value of this analysis stems from the recognition that, despite the efforts made to improve the sector, further progress needs to be made in order to make it more attractive to stakeholders.

Influence of Digital Leadership on Employees’ Digital Creativity Based on the Research Perspective of the Mediating Effect of Job Crafting

Employees’ digital creativity have become important driving forces for enterprises to use digital technology to create business benefits. However, research on digital creativity is still insufficient. Digital leadership, due to its unique characteristics and important role in driving the digital development process of individuals, businesses, and society, is used as antecedent variable in this study to influence employees’ digital creativity. Job crafting is the mediating variable, and power distance is the moderating variable. This study uses mature scales to compile a questionnaire distributed to digital enterprises in China in two periods. Finally, 344 valid questionnaires were obtained, and the hypotheses were tested using AMOS 24.0 software and the hierarchical regression method. Research has found that digital leadership is positively related to employees’ digital creativity. Job crafting mediates between digital leadership and employees’ digital creativity. Power distance negatively moderates the relationship between digital leadership and employees’ digital creativity, and negatively moderates the mediating role of job crafting between digital leadership and employees’ digital creativity. Based on the theoretical results of this study, in addition to emphasizing the cultivation of digital leadership, enterprises should also pay attention to exploring employees with low power distance and consciously encourage them to job crafting, so as to effectively unleash their digital creativity.

Circular Economy and Contributions to Sustainable Development in the Organizational Context

Objective: To analyze the contributions of the circular economy to sustainable development in the organizational context. Methodology: The research used an integrative literature review to investigate the relationship between circular economy and sustainable development in organizations. The studies were selected based on relevant keywords in academic databases, focusing on Brazilian articles published between 2023 and 2024. After the selection, a qualitative analysis of the data was conducted to identify patterns and trends, contributing to a deeper understanding of the topic. Results and data analysis: The analysis of the studies highlights the importance of the circular economy in the contemporary organizational context, highlighting its relevance to promote sustainable development and mitigate negative impacts on the environment and society. The transition from the traditional linear model to the circular one redefines not only supply chain dynamics, but also challenges the culture of consumption and unrestricted disposal by promoting resource reuse, recycling and remanufacturing. However, its implementation requires operational changes and the support of organizational leaders, tax and legislative incentives, as well as greater awareness and dissemination of information about its practices and benefits. The need for more in-depth studies, especially in the Brazilian context, is highlighted, as is the importance of consumer education on sustainable packaging and the integration of reverse logistics practices. Such an approach not only promotes environmental sustainability, but can also generate significant economic benefits for businesses. The studies also highlight the adaptation of circular economy concepts to different sectors, such as textiles and clothing, highlighting their tangible benefits, such as reducing waste and creating sustainable business opportunities. However, the journey towards the circular economy faces challenges such as effective waste management and stakeholder awareness. Conclusion: Thus, the conclusions emphasize the need for continued engagement of businesses, governments and consumers to promote a successful transition. By adopting this approach, organizations contribute not only to the preservation of the environment and social well-being, but also to a more sustainable and economically prosperous future.

Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation

AbstractAlthough Artificial Intelligence can offer significant business benefits, many consumers have negative perceptions of AI, leading to negative reactions when companies act ethically and disclose its use. Based on the pervasive example of content creation (e.g., via tools like ChatGPT), this research examines the potential for human-AI collaboration to preserve consumers' message credibility judgments and attitudes towards the company. The study compares two distinct forms of human-AI collaboration, namely AI-supported human authorship and human-controlled AI authorship, with traditional human authorship or full automation. Building on the compensatory control theory and the algorithm aversion concept, the study evaluates whether disclosing a high human input share (without explicit control) or human control over AI (with lower human input share) can mitigate negative consumer reactions. Moreover, this paper investigates the moderating role of consumers’ perceived morality of companies’ AI use. Results from two experiments in different contexts reveal that human-AI collaboration can alleviate negative consumer responses, but only when the collaboration indicates human control over AI. Furthermore, the effects of content authorship depend on consumers' moral acceptance of a company's AI use. AI authorship forms without human control lead to more negative consumer responses in case of low perceived morality (and no effects in case of high morality), whereas messages from AI with human control were not perceived differently to human authorship, irrespective of the morality level. These findings provide guidance for managers on how to effectively integrate human-AI collaboration into consumer-facing applications and advises to take consumers' ethical concerns into account.

The Role of the French Language in facilitating Trade: A Case Study of Maje Border Town Markets

This study explores the role that the French language plays in promoting trade in Maje's marketplaces, a well-known border town. Maje, which is located where cultural and economic exchanges converge, provides an intriguing backdrop for examining the complex relationships that exist between language, trade, and cross-border connections. The research explores the particular ways in which the French language influences business operations, communication patterns, and market dynamics in Maje through the use of a case study technique enhanced by anthropological inquiry. The study looks at how common French is among dealers, clients, and other stakeholders as a lingua franca through observations, interviews, and linguistic studies. The study looks into the various ways that the French language is used in the marketplace to facilitate cross-cultural interactions, negotiate agreements, and mediate transactions. It examines the linguistic tactics used by market players, such as code-switching, language accommodation, and cultural adaptation, to take capitalize on French proficiency for business benefit. The study also assesses the effects of fluency in French on competitive advantage, market segmentation, and market integration. It takes into account how linguistic asymmetries and impediments may affect a variety of stakeholders' access to markets, ability to establish trust, and economic prospects. Our understanding of the socio-economic dynamics driving cross-border commerce is enhanced by this study's illumination of the complex interactions between language and trade in border town markets. In border regions where the French language is significant, the findings offer insightful information to policymakers, market participants, and language planners who aim to encourage inclusive economic development and cross-cultural understanding. Keywords: French language, Trade promotion, Linguistic tactics, Market dynamics, Cross-cultural interactions, Competitive advantage

Analytical exploration of integration of AI in Information Systems

The integration of Artificial Intelligence (AI) into Information Systems (IS) is ushering in a transformative era of data-driven decision-making. This research paper presents a comprehensive exploration of AI's applications, benefits, challenges, and future directions within IS. AI is revolutionizing data management through techniques such as automated data integration, natural language processing, and enhanced data quality, while also providing sophisticated decision support systems with predictive analytics and recommendation engines. Businesses benefit from streamlined processes, real-time analytics, and improved cybersecurity measures. However, challenges such as data quality, AI skill shortages, ethical concerns, and integration complexities must be addressed. The paper envisions future directions where Explainable AI (XAI) offers transparent decision rationales, ethics and governance frameworks ensure responsible AI adoption, augmented intelligence fosters human-AI collaboration, AI extends to edge computing for real-time processing, and AI fortifies cybersecurity measures. As AI technologies continue to mature, organizations must invest in research and development while formulating robust AI adoption strategies to harness the potential of AI in IS. The fusion of AI and IS is poised to redefine information management, facilitating more intelligent, efficient, and secure operations in the evolving digital landscape. Key Words: Artificial Intelligence, Information Systems, Machine Learning, Data Analytics, Natural Language Processing, Automation, Decision Support, Big Data.

Penerapan Undang-Undang Perlindungan Konsumen Mengatur Tentang Transaksi Bisnis Dengan Menggunakan Artificial Inteligence

The aim of this research is to understand and comprehend the urgency of implementing Artificial Intelligence in service business transactions as well as the application of the Consumer Protection Law in regulating business transactions using Artificial Intelligence. This research was conducted using a type of normative legal research supported by empirical data. In research activities, researchers also use data collection techniques through interviews and documentation. Based on the research that has been carried out, the results show that the implementation of Artificial Intelligence in business transactions provides a number of significant benefits in business. This includes increased operational efficiency, better data analysis, being able to answer messages automatically and the ability to make decisions in a more timely manner. In addition, the application of the Consumer Protection Law in business transactions using Artificial Intelligence is very important to maintain consumer rights and security.

UNVEILING THE DIGITAL ECONOMY: HOW DIGITIZATION TRANSFORMS ECONOMIC STRUCTURES

Giorgi Abashidze E-mail: giorgi.abashidze@bsu.edu.ge PhD student Batumi Shota Rustaveli State University. Assistant of Batumi Navigation Teaching University Batumi,Georgia https://orcid.org/0000-0002-3233-6890 Abstract: One of the most significant processes currently underway in the modern economic system is the digital transformation, which results in the digitization of all economic sectors and creates the digital economy. This represents the current stage of economic development that affected all areas of human life and changed the way the economy functions and the way people live. The production processes, organizational relationships, distribution networks, marketing strategies, customer communication forms, and the way in which customers get goods and services have all undergone substantial change as a result of digital transformation. Consequently, the economic system is shifting from traditional markets to interconnected networks, from traditional consumers to active prosumer, from ownership-based models to access-based models, and from a consumer-driven economy to a sustainable economy (Rifkin, 2015). It should be mentioned that unlike traditional industries, which lack access to digital technologies, digital business and entrepreneurship can raise the rate of economic growth and create jobs in a short period of time. The digital economy has risen 2.5 times faster than the global GDP over the last 16 years (Huawei and Oxford Economics, 2017). Today, we are living in the process of the digital revolution, or the fourth industrial revolution, which has put a strong demand on individual countries to start digital transformation. This is critically important for small countries that are not rich in natural resources. As a result, it's critical to evaluate the current stage of digital business growth, trends in the emergence of digital business models and entrepreneurial initiatives, as well as the difficulties associated with the digitization of traditional industries. The study highlights the benefits of digital entrepreneurship and business over traditional ones. The stages of traditional businesses' digital transition are discussed, along with the models of digital business and entrepreneurship that are currently in use. Keywords: Digital Economy, Society 5.0, Technological Revolution, Transformation JEL classification: O3, L86.

The Role of E-Commerce in Encouraging the Indonesian Economy during the Covid-19 Epidemic as a Form of Modern Entrepreneurship

The number of sectors in online business makes business actors who want to invest need to guess what online businesses are popular and profitable in the current era of the COVID-19 pandemic, such as e-commerce, edutech and health. startup business sectors, precisely because of this pandemic, experienced a significant increase in business where online health platforms such as Halodoc became popular because they helped the public who only wanted to consult and diagnose health online. The e-commerce business is also a major need for the public in transacting on during this pandemic, considering that people are afraid to shop directly so that purchases of some necessities are made online through e-commerce platforms. In addition to the well-established national e-commerce business platforms, local e-commerce platforms are also emerging, especially to meet basic needs. Young people in several cities create local e-commerce platforms to help the process of buying goods from consumers to the market. Next, there are startup business collaboration tools, such as the Zoom and GotoMeeting applications, which have become popular in the era of the COVID-19 pandemic. Foreign companies have taken opportunities in this sector, considering that there are still few or no players taking advantage of the collaboration tools startup business. People are increasingly avoiding public places and offline retail stores, so online sales for some sectors are increasing. Reporting from neilpatel.com, conversions for the food, health and pharmaceutical sectors increased significantly. The food sector experienced an increase of 55%, health 19%, and pharmaceuticals 11%. In the United States alone, online sales are predicted to increase by up to 12% of their total spending in 2020. From these results, it can be concluded that behind the many benefits of online e-commerce business, there are still many impacts for other offline businessmen who do not use media. social as a means of business.