In the present social context where health awareness is on the rise Chinese consumers appetite for healthy beverages is experiencing a rapid upward trend. Wellness tea beverages, which integrate traditional wellness concepts with modern beverage culture, are increasingly popular among consumers due to their potential health advantages.. This report offers an in-depth analysis of the dynamic changes in demand and consumption patterns of wellness tea across different provinces in China. By comprehensively dissecting the sales volume, price, and consumption behaviors of branded wellness tea in various cities and stores on the Taobao platform, it aims to disclose market trends and construct a regression forecast model for sales volume. The results indicate that the price factor (both pre-coupon and post-coupon prices) is the most decisive element influencing sales volume. Geographical regional disparities also exert a certain impact on sales volume, while macroeconomic indicators such as per capita GDP have a relatively minor impact. These discoveries not only provide decision support for market participants in the wellness tea industry, but also provide valuable reference information for policymakers, thereby facilitating the healthy progression of the industry and further tapping into the market potential.
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