Behavioral Intention Research Articles

A Quantitative Cross-Sectional Study on the Behavioral Intentions of Polish Medical and Healthcare Students Regarding Interprofessional Collaboration in Their Future Clinical Practice

Background/Objectives: Since the importance of robust theory-driven research is emphasized in medical education and little data are available on the intentions of medical and healthcare students regarding interprofessional collaboration, this study aimed to analyze the behavioral intentions of Polish medical and healthcare students to undertake interprofessional collaboration in their future work. This study follows the assumptions of the theory of planned behavior, including analysis of the students’ attitudes, subjective norms, and perceived behavioral control in this regard. Methods: Data were collected from March to July 2023 on the population of students at Poznan University of Medical Sciences (Poland) using a questionnaire developed using dedicated manuals on the theory. Results: The students demonstrated generally positive behavioral intentions and attitudes, with a mean total attitude score of 103.13 ± 33.31 in a possible range of −231 to 231. Their sense of social pressure to engage in interprofessional collaboration was weak to moderate positive, as indicated by their total subjective norm score equal on average to 57.01 ± 42.98 in a possible range of −189 to 189, or mixed when evaluated directly. Furthermore, even though they presented a neutral or moderately positive direct assessment of their perceived behavioral control, its indirect measure was weak to moderately negative, with a mean total perceived behavioral control of −80.78 ± 59.21 in a possible range of −231 to 231. Conclusions: The findings suggest that students’ perceptions of mixed social pressure and the presence of barriers or obstacles to collaboration may negatively impact their perceived ease and willingness to collaborate, even despite their initially positive attitudes towards it.

Analyzing the Behavior Towards the Use of Interactive Digital Whiteboards for Educational Purposes: A Proposal Based on the Model of Goal-Directed Behavior and the Theory of Planned Behavior

Information and communication technologies have revolutionized the educational landscape, transforming teaching and learning processes across the globe, and this is the case for interactive digital whiteboards. In particular, this paper focuses on providing a research model to analyze the behavior towards the use of interactive digital whiteboards (IDWs) by teachers in the educational context, highlighting their impact on the intention to use IDWS. The proposed structural equation model is based on the model of goal-directed behavior and the theory of planned behavior, and it is formed by six constructs: (1) attitude, (2) subjective norms, (3) desire, (4) perceived behavioral control, (5) intentions, and (6) behavior. The methodology was adapted to two possible scenarios: (1) positive and (2) negative. The findings show that both theoretical frameworks offer a valid context to explain the motivations that drive the use of IDWs, although there are no significant differences between the two scenarios. Thus, the present article contributes to the existing body of knowledge and provides insights for educators, policymakers, and researchers to leverage the acceptance of IDWs in education. However, some limitations were identified, such as the absence of the point of view of students regarding the use of IDWs, among others.

Do attitudes toward air pollution influence climate change perception? Evidence from online customers in China

Abstract The perception of climate change as an abstract and distant concept hinders climate action. Previous studies suggest that individuals may conflate climate change and local air pollution due to misconceptions, as these environmental issues share similar emission sources and mitigation strategies. However, it remains uncertain whether leveraging the public's high perception of air pollution can lead to increased climate change awareness and supportive behaviors. In this study, we surveyed 1,236 Chinese online customers to explore the influence of air pollution perception on climate change perception and willingness to pay (WTP) for supporting climate actions. Structural Equation Modeling (SEM) results revealed that higher air pollution perception, which is connected to an individual's living environment and health status, is significantly associated with higher climate change perception. Despite this link, higher climate change perception does not necessarily translate to higher WTP for climate actions. However, air pollution perception can indirectly increase WTP for climate actions by fostering avoidance behavior intentions. For practical implications, our findings suggest that an emphasis on the co-benefits of climate change mitigation efforts for improving air quality may help lead to greater policy support and understanding. Additionally, promoting individual behavioral changes requires connecting these issues to personal experiences and highlighting tangible benefits such as improved health and well-being.

THE MEDIATION ROLE OF BEHAVIOR INTENTION IN ACTUAL USE OF SHOPEE BAROKAH

The purpose of this study was to determine the impact of perceived usefulness, perceived ease of use and halal awareness on actual use of Shopee Barokah with behavior intention as a mediator. This research uses field research with a quantitative approach. Data was collected through distributing questionnaires. The population in this study were all gen z Muslim shopee users in Kudus Regency with sampling techniques using cochran formula, resulting in a total of 96 respondents. The test tool used in this research is the path analysis technique using the help of Smart-PLS 4 software. Based on the results of the channel analysis conducted, the results are obtained: (1) perceived usefulness has a positive impact on behavioral intention, (2) perceived ease of use has a positive impact on behavioral intention, (3) halal awareness has a positive impact on behavioral intention), (4) behavioral intention has a positive impact on actual use of Shopee Barokah among Gen Z in Kudus Regency, and (5) perceived usefulness, perceived ease of use, and halal awareness have a positive impact on actual use through the mediation of behavioral intention.

What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions

Instagram as a social media platform has gained prominence as the medium of influencer marketing practices targeting consumers of beauty products, yet little is known about source characteristics affecting Instagram opinion leadership resulting in consumers’ purchasing behavior. Thus, this work examines effects of Instagram influencers’ attributes (credibility, attractiveness, innovativeness, and sense of humor) on their perceived opinion leadership and its subsequent impacts on consumers’ behavioral intentions. The research also analyzes complementary moderating effects of parasocial relationship and social identity reinforcing behavioral implications of social media opinion leadership. Empirical results from 202 Instagram followers reveal that credibility, innovativeness, and sense of humor exert positive influence on perceived opinion leadership which subsequently enhances levels of positive word-of-mouth, purchase, and loyalty intentions. Besides, social identity strengthens positive impacts of opinion leadership on consumers’ word-of-mouth and purchase intentions. Thus, the findings not only contribute to the theory of opinion leadership, but have beneficial implications enabling beauty brands to develop effectual social media marketing communication strategies.

Application of social cognitive theory to determine shaping factors of environmental intention and behaviors of ecotourist in forest areas

BackgroundEcotourism as a responsible travel to natural areas is proposed as a strategy for forest conservation by enhancing the livelihoods of local communities. However, engaging in environmentally friendly behaviors during forest visit is a crucial factor in achieving this conservation. This study aimed to examine the determinants of intention and actual environmental behavior among ecotourists during their visits to forests.MethodsUtilizing social cognitive theory as the theoretical framework, the data from 409 visitors of recreational forest were analyzed. After confirming the validity and reliability of the data, structural equation modeling was employed for analysis.ResultsThe results indicated that the model could explain 59% of the behavioral intention and 27% of the actual environmentally friendly behaviors of ecotourists during their forest visits. Additionally, social influence and the behaviors of other ecotourists were identified as two significant determinants of individuals’ behavioral intention. Self-efficacy and behavioral intention also emerged as significant factors which shape the actual environmental behaviors of tourists, positively.DiscussionThe findings suggest that social expectations, learning from fellow tourists, and enhancing individuals’ abilities while addressing barriers to exhibiting environmentally friendly behaviors should be prioritized in promotional planning for ecotourism.

XÂY DỰNG THANG ĐO XÁC ĐỊNH CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN HÀNH VI CỦA GIÁO VIÊN TRUNG HỌC CƠ SỞ TRONG VIỆC TRIỂN KHAI CHƯƠNG TRÌNH GIÁO DỤC PHỔ THÔNG 2018

Drawing on the TPB theory and the CBAM model to analyze teachers' attitudes toward innovation in curriculum development, this study has developed a scale to identify factors influencing the behavior of middle school teachers in implementing the 2018 general education program. Our survey was conducted online, involving 250 middle school teachers representing diverse regional characteristics. Structural equation analysis of the results demonstrated the scale's reliability and validity, effectively identifying factors affecting teachers' behavioral intention to implement the 2018 program. The primary factors influencing the behavioral intentions of Vietnamese secondary school teachers towards the 2018 program were found to be subjective norms, personal autonomy, and teachers' attitudes, aligning with research from other countries. Additionally, by delving into broader literature and discussion, we propose that our findings can contribute to studies on behavioral intention to implement the 2018 curriculum and innovation in education more broadly, particularly for school teachers.

A Study on Evaluating Factors Influencing Behavioral Intentions Toward Purchasing Kashmir Willow Bat

Kashmir, a region renowned for its breath-taking scenery and deep cultural legacy, has long been a hub for handicrafts. Salix alba, or willow trees, are native to the area and thrive there solely due to its special climate. Willow trees have long been used to make premium cricket bats. The Kashmir willow bat is highly sought-after by cricket players all over the world because of its exceptional performance and lightweight design, which have made it synonymous with the game. The purpose of the study is to evaluate the factors influencing behavioral intentions toward purchasing Kashmir willow bats. SEM technique was used to analyze the collected data. The outcome of the study indicated that there is a significant impact of attitude, perceived behavioral control, and subjective norms on behavioral intention.

A Study on Evaluating Determinants of Factors Influencing Environmental Social and Governance (ESG) Investments

Investments that take social responsibility, environmental sustainability, and corporate governance into account are referred to as ESG investments. It supports businesses that put sustainability and moral behavior first to foster long-term success. Financial gains can be obtained through ESG investments while ensuring beneficial social benefits and risk management. The increasing recognition of ESG investments as an essential aspect of sustainable finance, that emphasise the significance of grasping the variables influencing investor choices in this field. The purpose of the study was to evaluate determinants of Factors influencing ESG investments. The technique used in the current study is the Structural Equation Model. The findings of the study indicated that there is a significant impact of attitude, Environmental concern, perceived behavioral control, and subjective norms on behavioural intention towards ESG investments.

Fintech Adoption: Peer-to-Peer Lending for Indonesian Msmes

The objective of this research is to examine the conduct of Micro, Small, and Medium Enterprises (MSMEs) concerning their embrace of financial technology linked to peer-to-peer lending. Employing a survey approach, this research collected data from MSME owners in Indonesia using purposive sampling techniques. Structural Equation Modeling (SEM) was employed to evaluate the impact of dimensions within the Unified Theory of Acceptance and Use of Technology on the preparedness of MSMEs to adopt the FinTech model. The results revealed that each dimension of the Unified Theory of Acceptance and Use of Technology, encompassing performance expectancy, effort expectancy, facilitating conditions, social influence, hedonic motivation, price value, habit, perceived trust, and perceived risk, plays a crucial role in shaping the behavioral intention of MSMEs toward the adoption of financial technology, specifically peer-to-peer lending. Effort expectancy emerged as the primary factor influencing performance expectancy. Moreover, perceived trust exhibits a close correlation with perceived risk, thereby influencing the behavioral intention of MSMEs. However, perceived risk is the only dimension with a negative impact.

Influence of region, experience, and subjective norm on the use of e-learning: Lesson from the insurance industry in Indonesia

The effectiveness and efficiency of e-learning system in industry significantly depend on users’ acceptance and adoption. This is specifically determined by external and internal factors represented by subjective norms (SN) and experience (XP), both believed to affect users’ perceived usefulness (PU) and perceived ease of use (PEOU). Users’ acceptance of e-learning system is influenced by the immensity of region, often hampered by inadequate infrastructure support. Therefore, this study aimed to investigate behavioral intention to use e-learning in the Indonesian insurance industry by applying Technology Acceptance Model (TAM). To achieve this objective, Jabotabek and Non-Jabotabek regions were used as moderating variables in all related hypotheses. An online survey was conducted to obtain data from 800 respondents who were Indonesian insurance industry employees. Subsequently, Structural Equation Model (SEM) was used to evaluate the hypotheses, and Multi-Group Analysis (MGA) to examine the role of region. The results showed that out of the seven hypotheses tested, only one was rejected. Furthermore, XP had no significant effect on PU, and the most significant correlation was found between PEOU and PU. In each relationship path model, the role of region (Jabodetabek and Non Jabodetabek) had no significant differences. These results were expected to provide valuable insights into the components of e-learning acceptability for the development of a user-friendly system in the insurance industry.

Angry and Afraid: Exploring the Impact of Mixed Emotional Reactions to Hate Crimes With LGBT+ and Muslim Communities.

Hate crimes send messages of intolerance that can cause significant emotional and behavioral harm to entire identity groups. Previous research, based on intergroup emotions theory, has helped explain the psychological mechanisms that underpin the indirect effects of anti-LGBT+ hate crime, showing that incidents give rise to perceptions of threat among community members, which in turn elicit certain emotional reactions that trigger specific behavioral outcomes. This article provides two significant contributions to this developing knowledgebase. First, it provides an important replication of the theoretical model with another frequently targeted community: Muslim people. In addition, it offers the first quantitative analysis of how combinations of different emotions trigger discrete behavioral responses in the aftermath of hate crime, thereby providing much-needed nuance to the intergroup emotions theory model. Across two studies (Study 1: N = 589 LGBT+ participants; Study 2: N = 347 Muslim participants), we show that, for both LGBT+ and Muslim participants, indirect experiences of hate crimes are associated with greater perceptions of threat, which are then positively associated with anger, anxiety, and shame, that link to behavioral intentions: avoidance, pro-action, security behaviors, and retaliation. Latent class analyses further revealed that participants' emotional reactions tend to cluster into four distinct profiles in both communities: people scored mid-range on all emotions, or high anger with low shame, or high anger with high anxiety, or low shame. These combinations had direct implications for intended behaviors across both groups: experiencing high anger with high anxiety was a cogent motivator of action. Most significantly, we provide new insights into how and why different emotions interact to predict both similar and divergent behaviors in the aftermath of hate crime incidents. Our findings yield important new knowledge that holds the potential of shaping both public policies and practices aimed at addressing the impacts of hate crimes.

Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach

Online review reading is almost ritualistic before making any purchases. Building on social cognition theory, uses and gratification theory, and stimulus organism response theory, this study explores user-generated content (UGC) attributes affecting intentions to travel via a mediating variable (destination image). Using partial least squares structural equation modeling (PLS-SEM) analysis and necessary conditions analysis (NCA) on responses ( N = 392) collected online in India, the findings reveal that the perceived novelty of content (PNC) and perceived value of content (PVC) positively influence destination image and behavioral intention. Destination image mediates the relationship between PNC, PVC, and content users’ behavioral intentions. Perceived reliability of content (PRC) positively affects behavioral intention. The findings suggest that adequate PNC, PRC, and PVC levels are necessary to enhance destination image and generate intention to travel. This study contributes to the UGC literature and provides recommendations for stakeholders to improve user experience and enhance destination image perception.

Dissecting neuromyths in education: an analysis of educators, students, and parents in Taiwan

ABSTRACT The seductive allure of neuroscience explanations (SANE) causes individuals tend to believe in information that claims to have support from neuroscience evidence, even when such information does not provide explicit sources of evidence. Consequently, citizens may harbour a significant proportion of neuromyths, which could potentially lead to behavioural biases. The present study explored neuromyths and their origins among preservice teachers, in-service teachers, students, and students’ parents. In addition, this study analyzed correlations among participants’ age, belief in neuromyths, their understanding of neuroscience, attitudes toward neuroscience, and intention toward the choice of educational strategy. Both neuromyths and attitudes toward neuroscience were associated with behavioural intention. Efforts should be made to enhance citizens’ neuroscience literacy, promote positive attitudes toward neuroscience, and foster media literacy through both formal and informal education. This will enable individuals to critically assess information from various media platforms.

Green hotels visit intention among young adults: integrating the familiarity, novelty, trust, perceived risk, and theory of planned behaviour

Previous hospitality research typically focuses on consumers’ positive attitudes and intentions toward addressing an existing research gap in the literature on consumer attitude and behaviour in green hotel marketing. Those studies have frequently neglected to investigate the effects of negative attitudes and perspectives. This study aims to explore the relationships between seven indicators of perceived risk, familiarity, novelty, trust, attitude, subjective norm, perceived behavioural control, and intention to visit green hotels. A total of 606 questionnaires were collected and analysed using structural equation modelling. Results showed that perceived risk negatively influences trust, subjective norm, and perceived behavioural control. Familiarity positively influences perceived risk but negatively influences attitude. Novelty negatively influences perceived risk and attitude, while trust positively influences attitude and intention. Subjective norm positively influences attitude, perceived behavioural control, and intention, and attitude influences intention. This study provides an alternative negative factor perspective on green hotel visitation using a theoretically driven approach.

The Decision to Switch to Alternative Cooking Energy in Maputo City: An Application of the Theory of Planned Behavior

The study investigated Maputo citizens’ decision to switch to clean energy. To measure residents’ intention and behavior, the study used Ajzen’s theory, suggesting that attitude, subjective norm, and perceived behavioral control influence intention and behavior. About 300 responses were analyzed using structural equation modeling. The survey revealed that perceived behavioral control was the best predictor of intention and behavior, and suggested that to encourage a widespread transition to sustainable cooking energy, policymakers should focus on increasing awareness of the benefits of this transition, making these energy sources financially accessible and providing education on the safe use of associated equipment.

Advancements of virtual reality in tourism and hospitality research. A hybrid review using the TCCM framework

ABSTRACT This paper aims to explore the advancements in VR research within tourism and hospitality industry using a hybrid review approach combining bibliometric analysis and TCCM framework. The study uncovers the past, present, and emerging research themes in the field, with most studies grounded in theoretical foundations (T); it presents eleven distinct contexts of VR applications (C); and indicates VR experiences mostly enhance behavioral intentions to visit (C); quantitative approaches, such as surveys and experiments are preferred over qualitative methods (M). Finally, this study proposes a conceptual model and nomological network, along with directions for future research through the TCCM perspective.

Health beliefs model to explore older adults' dementia prevention and health promotion from 2021 to 2022 in Taiwan: A cross-sectional survey study.

One person suffers from dementia every 3 seconds globally. Thirteen older adults aged 65 and older will have dementia, and 1 in 5 older adults over the age of 80 years will have dementia in Taiwan. Older adults should be equipped with demonstrated health beliefs regarding dementia prevention and health promotion about Ascertain Dementia 8-item Questionnaire (AD8), cues to action, health beliefs, self-efficacy, and behavioral intention in daily life. The purpose of this study was to survey older adults' demographic background, AD8, cues to action, health beliefs, self-efficacy, and behavioral intention for dementia prevention and health promotion. A cross-sectional survey design was used. Convenience sampling was performed. A total of 330 older adults participated in the study. The questionnaire used in this study included questions on older adults' demographic background, AD8, cues to action, health beliefs, self-efficacy, and behavioral intention. The researcher collected complete data by receiving the sampling on paper or by interview from October 8, 2021, to February 12, 2022. The SPSS 23.0 statistical package was employed for quantitative analysis. Data analysis included frequency, percentage, mean, standard deviation (SD), Spearman's rho correlation, and simple regression analysis. The findings showed that older adults had the following mean scores on health beliefs (perceived susceptibility 13.45 ± SD 2.34, perceived severity 13.54 ± SD 2.69, perceived benefits 16.57 ± SD 2.84, perceived barriers 8.20 ± SD 3.69), self-efficacy 16.96 ± SD3.52, and behavioral intention 19.56 ± SD 3.51. Older adults' demographic background, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, and self-efficacy explained 56.1% of the variance in behavioral intention. The conclusions of the study indicated that older adults' demographic background, AD8, cues to action, health beliefs, self-efficacy, and behavioral intention constituted the main factors for effective dementia prevention and health promotion. In the future, the research team will continue to explore older adults' dementia prevention and develop many strategies on health promotion, as well as slowing the aging brain process.

Toward a comprehensive understanding of massive open online course adoption among college students

AbstractThis paper investigated the factors affecting the behavioral intention (BI) and usage behavior (UB) of 548 Chinese college students in massive open online courses (MOOCs). We extended the unified theory of acceptance and use of technology model by incorporating self‐regulated learning (SRL) management, perceived pleasure (PP), and perceived cost constructs. This study also analyzed the moderating role of individual differences in gender, grade, major, and experience in MOOCs. Data were collected through both offline surveys across 10 universities and an online survey platform. Results from structural equation modeling and multi‐linear regression analyses revealed that students' BI was significantly and positively influenced by six factors: performance expectancy, effort expectancy, facilitating conditions (FC), social influence, SRL management (SM), and PP. Furthermore, we found that UB was predicted by BI, FC, and SM. Moreover, BI played a mediating role in the relationship between the two determining variables (i.e., FC and SM) and UB. Differences in MOOC experience level had a moderation effect. The study provided implications for various stakeholders regarding designing MOOC platforms, structures, and teaching activities.

The Determination of User Retention to Use e-Wallet after COVID-19 Pandemic (Case Study of G-Wallet in Thailand)

The determinants of G-Wallet user retention has become important. This study examines the factors influencing user retention and the continued use of the G-Wallet application in Thailand. This research investigates the relationships between perceived usefulness, perceived ease of use, satisfaction, confirmation of expectation, relative advantage, compatibility, complexity, behavioral intention, and continuous use behavior. This research is quantitative research with 573 users. Key findings indicate that PU significantly enhances positive user attitudes towards G-Wallet, while PEoU has a negative effect on attitude, suggesting a complex relationship where ease of use may be perceived as diminishing the value of the application. COE positively impacts user satisfaction; however high satisfaction does not directly translate to a strong behavioral intention for continued use. RA and COMP positively affect behavioral intention, while complexity acted as a deterrent. Behavioral intention strongly predicts continuous use behavior, though satisfaction’s effect on continued use is significant.