Theory Of Behavior Research Articles

The Impact of Market Place Persona Based Neuromarketing on Brand Identity and Consumer Attitude on SDG's

Objective: The objective of this study is to investigate the impact of persona-based neuromarketing on brand identity and consumer attitude in the digital marketplace, with the aim of understanding how neuromarketing principles can enhance consumer engagement and marketing effectiveness. Theoretical Framework: This topic is underpinned by several key concepts and theories. Häusel's Limbic Map, consumer behavior theories, and digital marketing frameworks provide a solid basis for understanding the context of the investigation. Method: The methodology adopted for this research comprises a quantitative approach using structural equation modelling with SmartPLS. Participants included 440 respondents, who were surveyed via Google Forms. The study analyzed variables such as Persona, User Interaction, Information Quality, Ease of Use, Visual Design, Entertainment Value, Customization, and Website Domain. Results and Discussion: The results obtained revealed that consumer perceptions of marketplace personas significantly impact their attitudes, with mediator variables playing a crucial role. The marketplace itself acts as a confounding variable, influencing the relationship between brand persona and consumer engagement. In the discussion, these results are contextualized in light of the theoretical framework, highlighting the importance of aligning branding strategies with target audience motivations. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied in the field of digital marketing. These implications could encompass e-commerce strategy development, brand management, and consumer engagement tactics. Originality/Value: This study contributes to the literature by applying innovative neuromarketing techniques to the digital marketplace context, offering new insights into consumer behavior. The relevance and value of this research are evidenced by its potential to enhance consumer loyalty and brand equity, aligning with SDG 8 and SDG 9.

Role of relative-reinforcement value of alcohol-free activities during recovery from alcohol use disorder in an adult clinical sample.

Behavioral economic theory has been extensively applied to understand alcohol use disorder (AUD). Applications of behavioral economic theory conceptualize AUD as a pattern of harmful alcohol use over extended periods of time in which choices between drinking or engaging in alcohol-free activities favor drinking. Recovery, in contrast, entails a sustained shift toward a pattern of selecting rewarding alcohol-free activities. The present study examined whether alcohol-free activity engagement and the relative-reinforcement value (RRV) of engaging in those activities predicted AUD treatment outcomes via secondary analysis of data from Project MATCH, a multisite randomized clinical trial examining behavioral treatments for AUD (N = 1,279, 75.8% male, 81.0% non-Hispanic White, 9.5% Black, 7.7% Hispanic/Latino, 1.5% American Indian/Alaska Native, < 1% Asian American, and other race/ethnicity). Regression analyses indicated that every additional alcohol-free activity reported at 6 months posttreatment was associated with 7% fewer drinking days, 5% fewer heavy drinking days, and approximately one less drink per drinking day, as well as with significant improvements in depression, purpose in life, and psychosocial functioning at 12 months following treatment. Consistent with behavioral economic theory, higher RRV of alcohol-free activities also predicted significant reductions in drinking and improvements in functioning, and these associations were stronger compared to results for alcohol-free activity frequency only. The findings highlight the importance of understanding environmental contexts conducive to recovery and support the value of increasing alcohol-free activity engagement and the RRV of engaging in such activities to facilitate reductions in drinking and improved functioning among individuals with AUD. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

How did New Zealanders decide to get vaccinated against COVID-19? Developing a novel comprehensive model of vaccination intention

ABSTRACT This research introduces and validates the Comprehensive Model of Vaccination Intention (CMVI) to offer a holistic understanding of COVID-19 vaccination uptake in New Zealand. The CMVI excels by presenting a highly explanatory model, incorporating trust in the government's vaccination policy along with and a spectrum of social, cognitive, contextual, and affective variables from theories of Interpersonal Behavior, Planned Behavior, and Health Belief Model. A nationally representative sample of 993 participants was analyzed using confirmatory factor analysis and structural equation modeling. The findings underscore the positive impact of subjective norms and societal perceptions of vaccination, attitude toward vaccination, trust in government, and vaccination habits on COVID-19 vaccination intention. This study highlights the importance of normalizing vaccination to boost intention and shows how emotions shape attitudes. It also finds that better vaccine accessibility and trust in the government lower perceived costs and raise perceived benefits, improving overall attitude and strengthening vaccination intention.

Leveraging individual differences in cue-reward learning to investigate the psychological and neural basis of shared psychiatric symptomatology: The sign-tracker/goal-tracker model.

In our modern environment, we are bombarded with stimuli or cues that exert significant influence over our actions. The extent to which such cues attain control over or disrupt goal-directed behavior is dependent on several factors, including one's inherent tendencies. Using a rodent model, we have shown that individuals vary in the value they place on stimuli associated with reward. Some individuals, termed "goal-trackers," primarily attribute predictive value to reward cues, whereas others, termed "sign-trackers," attribute predictive and incentive value. Thus, for sign-trackers, the reward cue is transformed into an incentive stimulus that is capable of eliciting maladaptive behaviors. The sign-tracker/goal-tracker animal model has allowed us to refine our understanding of behavioral and computational theories related to reward learning and to parse the underlying neural processes. Further, the neurobehavioral profile of sign-trackers is relevant to several psychiatric disorders, including substance use disorder, impulse control disorders, obsessive-compulsive disorder, attention-deficit/hyperactivity disorder, and posttraumatic stress disorder. This model, therefore, can advance our understanding of the psychological and neurobiological mechanisms that contribute to individual differences in vulnerability to psychopathology. Notably, initial attempts at translation-capturing individual variability in the propensity to sign-track in humans-have been promising and in line with what we have learned from the animal model. In this review, we highlight the pivotal role played by the sign-tracker/goal-tracker animal model in enriching our understanding of the psychological and neural basis of motivated behavior and psychiatric symptomatology. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Ransomware attack awareness: analyzing college student awareness for effective defense

There are growing concerns about security as the usage of computers in academic settings continues to increase. This research aims to investigate the level of awareness among university students regarding security threats associated with ransomware. This study examines students' behaviour and preventive motivation for ransomware attacks, along with the measures taken to mitigate these security threats. The study model combines the theory of planned behaviour (TPB) and preventive motivation theory (PMT) with additional threat awareness (TA) variables. The research findings indicate a high level of awareness regarding the dangers. TA has a positive influence on other factors, as indicated by the significant t-values (perceived severity (PS)=4.479, perceived vulnerability (PV)=3.251, response efficacy (RE)=14.344, and self-efficacy (SE)=8.034). This research also demonstrates that subjective norm (SN) and affective responses (AR) have a key impact on behavioural intention (BI). Moreover, two of the preventive motivation factors, PS and PV, significantly contribute to BI, while the other two (RE and SE) did not show a significant contribution to BI.

Inherit or innovate?–evidence from China’s auto industry’s new car series naming

The automotive industry introduces a sizable number of new automobile products annually. The naming of new products may have significant impact on their market performance. Diverging from prior research on the impact of product names, companies’ innovative consciousness endows them with a certain level of proactive positioning, thereby implementing independent naming strategies after considering product factors and consumer preferences passively. This paper analyzes the drivers of the market performance of sequential products on the naming of new products in Chinese automotive industry. We collected market share data and names of various car series from January 2007 to September 2022. Then, we calculated semantic distances between names and performed empirical tests. Our findings show that firms demonstrate a risk preference pattern contrary to traditional prospect theory when using the previous car series’ market share as a reference point. In the interplay between market orientation and risk preferences, the relationship between the market share of the last car series and the similarity in names between old and new car series follows an inverted U-shaped pattern. This study extends the discussion on risk preferences within the behavioral theory of the firm (BTOF) and proposes a decision mechanism for product naming that considers market and firm factors during the response phase of market orientation.

A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in this demographic, using the Shopee video platform as a case study. The study aims to investigate how various external factors, including time pressure (TP), quantity pressure (QP), economic benefits (EB), social influence (SI), visual (VS), and sound (SO), affect online impulse buying by mediating emotions of arousal (AR) and pleasure (PL). This study employed a quantitative approach, and data was collected through a Likert scale questionnaire using a non-probability sampling technique. PLS-SEM statistical analysis was utilized to assess the research model, exploring the interplay of these stimuli in shaping impulsive buying behavior on the Shopee platform, among 438 Vietnamese Generation Z. The study's results indicate significant impacts of all factors on arousal, while time pressure, quantity pressure, and economic benefits did not significantly influence pleasure. Notably, arousal and pleasure emerged as mediators shaping impulsive buying decisions among Generation Z. These findings indicate that strategic use of external factors can effectively trigger emotions, leading to impulsive buying among digital natives. This also offers valuable insights for marketers looking to enhance e-commerce strategies on platforms such as Shopee video. Marketers can trigger customers' impulsive buying by creating a sense of urgency (e.g. flash sales, limited quantities), useful online reviewing, and personalizing discounts. Additionally, using visual and sound strategies in a positive online experience can further enhance this behavior and shape preferences. This study's findings contribute to a deeper understanding of consumer behavior theories in the digital era, highlighting the intricate roles of arousal and pleasure in online impulse buying.

Behavioural Theory of Corporate Governance in Multi-National Corporations

Behavioural Theory of Corporate Governance in Multi-National Corporations

Exploring social media determinants in fostering pro-environmental behavior: insights from social impact theory and the theory of planned behavior.

This study investigates the impact of social media on pro-environmental behavior (PEB) through the lenses of the Theory of Planned Behavior (TPB) and Social Impact Theory. The research aims to elucidate how social media influences Environmental Attitude (EA) and Subjective Norms (SN), and how these factors contribute to Behavioral Intentions (BI) that ultimately affect PEB. Additionally, it examines the moderating effect of Perceived Behavioral Control (PBC) on the relationship between BI and PEB. To explore these relationships, the study employs a dual methodological approach using Variance-Based Structural Equation Modeling (VBSEM) and Artificial Neural Networks (ANN). Data were collected from two distinct samples: 1200 participants from Taiwan for the SEM analysis and 602 respondents for the ANN study. SEM was utilized to explore causal relationships, while ANN was employed to enhance predictive accuracy. The SEM analysis reveals that social media significantly affects both EA and SN, except for Social Networking Site Involvement (SNSI), which does not significantly impact EA. Additionally, the findings indicate that BI mediates the relationship between EA and PEB. However, BI does not mediate the SN-PEB relationship, and the link between SN and BI is found to be non-significant. Empirical evidence also suggests that PBC moderates the BI-PEB relationship, with a stronger influence observed under higher levels of PBC and a weaker influence under lower levels. These results underscore the complex dynamics between social media factors and pro-environmental behavior. The study concludes that while social media plays a significant role in shaping EA and SN, its impact on EA is not mediated by SNSI. Furthermore, PBC significantly moderates the BI-PEB relationship, highlighting its critical role in PEB. The discussion addresses the implications of these findings, acknowledges the limitations encountered, and suggests potential avenues for future research.

The Role of Behavioral Economic Factors on Saving Decision: The Case of Gen-Y in Thailand

Thailand has consistently faced the problem of insufficient savings, which can be partly attributed to behavioral economics. This study employs the behavioral life cycle theory to explore how behavioral economic factors, namely self-control and mental accounting, impact the saving decision among young adults in Thailand. The study surveyed 367 Thai Gen-Y individuals and used Tobit regression to estimate the effects of both mainstream and behavioral economic factors on their saving behavior and intentions. The findings indicate that behavioral economic factors affect Thai Gen-Y's saving decisions differently. While mental accounting only influences saving intentions, self-control significantly increases both saving intentions and behaviors. Based on these findings, nudging policies that address self-control problems, such as implementing automatic saving programs, may be effective in improving the saving habits of Thai Gen-Y.

Strains and Maladaptive Behaviors among High School Students in Qatar: An Empirical Test of the General Strain Theory

Objectives: This study aims to test the core assumption of Agnew’s general strain theory(GST) in maladaptive behavior (substance use, suicidality, and school truancy). Testing the effects of strain variables (negative life events) on negative emotions that lead to maladaptive behaviors or criminal coping. The present study tests the validity and applicability of a widely known criminological (GST) theory in a non-Western culture. Moreover, one significant contribution of this study is its applicability and generalizability in an Arabian heterogeneous society and culture. Methods: A survey was used, and a questionnaire was developed to measure the GST major assumptions and maladaptive behavior (substance use, suicidality, and school truancy). The survey was distributed among students by trained teams in public schools. A sample of 4096 high school students was randomly selected from seven public schools in Qatar. Results:. Findings showed that some negative life events variables had the highest significant unique contribution (when holding other variables constant) on the maladaptive behaviors more than other variables. These variables are: Depression had the highest significant unique contribution to suicidality, followed by violent victimization and negative feelings. Assaults had the highest significant unique contribution to substance use, followed by delinquency and sexual harassment. Assaults had the most significant unique contribution to school truancy, followed by delinquency. Conclusions: Findings suggest limiting maladaptive behaviors and crimes by equipping students with crime-preventive traits, increasing social support, enhancing social control, and reducing exposure to crime-prone situations. Schools should educate students on managing negative emotions and stress, implement low-abiding coping methods, and conduct awareness campaigns on illegal coping methods to prevent criminal behavior.

A behavioral theory of Leviathan Inc: State firms’ responses to performance shortfalls

We examine the role of ownership in organizational responses to performance shortfalls. State owners prize performance stability over being competitive, and their firms thus frame performance shortfalls differently than private firms do. In particular, state firms’ performance-stability orientation makes them respond to small performance shortfalls more readily than private firms do. They largely disregard performance comparisons with industry competitors, which more readily trigger divestitures at private firms. Comparisons among state firms matter relatively more. We find empirical support for these propositions in the population of Chinese state and private firms publicly traded in Shanghai and Shenzhen Stock Exchanges from 2003 to 2019. The frame-contingent responsiveness we document extends theory of organizational behavior and adds important nuance to our understanding of state-firm inertia.

The Obligatory Roles and Responsibilities of Teachers on Learner Discipline, Case of Selected Schools in Nylstroom Circuit

Disciplinary measures and learner safety are critical components of effective teaching and learning. Lack of discipline has become a major problem in schools. The abolishment of corporal punishment led to an increase in violent incidents in schools. This study aims to provide educators with useful guidelines to help them understand their roles when instilling discipline in schools and to ensure learners have a clear understanding of the difference between discipline and corporal punishment. The study followed a qualitative research approach in exploring human elements and behavior. Interviews, observations, field notes, and questionnaires were used to collect data, with a case study design. The population consists of principals, disciplinary committee members, educators, and learners from three high schools. We used a purposive sampling method, selecting three members from each of the three schools. We used Skinner's behavioral theory model, which attempts to explain how repeated behavior with rewards alters bad behavior. We applied grounded theory, a method that employs inductive reasoning for data analysis. The study found that teachers, accustomed to the banned use of corporal punishment for discipline, find it challenging to adjust to new forms of discipline. The study revealed that parents find it difficult to accept the long-standing ban on corporal punishment and attempt to coerce teachers into applying it to their children. The study suggested educating learners about their mistakes and motivating them to avoid ill-discipline. Parents should instill morals and discipline in their children from a young age, as they model discipline and behavior at home.

From individual to household decision‐making: A practical perspective on the base of the pyramid consumer

AbstractThis paper proposes a new household decision‐making model for base of pyramid (BoP) consumers. Many decision‐making models focus on general consumer behaviour theory, with few focusing on the resource constraints experienced at the BoP. By focusing on the dynamics of household decisions, the data collected bring a unique perspective to BoP consumer behaviour and extend recent work in the BoP domain. The study comprised qualitative interviews with 61 household representatives (representing 233 household members) to explore decision‐making, loyalty, budgeting, shopping and category trade‐offs. The study proposes a household‐focused decision‐making framework, which is far more characteristic of BoP consumer behaviour (as opposed to isolated individual decisions). The proposed framework reveals the impact of situations and financial constraints on BoP household decision‐making and how most households operate in both the formal and informal economy. Family obligation was observed to be a key factor, as well as how functional illiteracy drives brand loyalty but also creates embarrassment. Word of mouth trumps all other sources of information and, due to household complexities, there is significant decision‐maker ambiguity, making it hard to define a target audience with a communication strategy. Brands are important, but fundamental value is still key and there is inexorable monthly variation in finances, making category trade‐offs commonplace.

Complex behavior from intrinsic motivation to occupy future action-state path space

Most theories of behavior posit that agents tend to maximize some form of reward or utility. However, animals very often move with curiosity and seem to be motivated in a reward-free manner. Here we abandon the idea of reward maximization and propose that the goal of behavior is maximizing occupancy of future paths of actions and states. According to this maximum occupancy principle, rewards are the means to occupy path space, not the goal per se; goal-directedness simply emerges as rational ways of searching for resources so that movement, understood amply, never ends. We find that action-state path entropy is the only measure consistent with additivity and other intuitive properties of expected future action-state path occupancy. We provide analytical expressions that relate the optimal policy and state-value function and prove convergence of our value iteration algorithm. Using discrete and continuous state tasks, including a high-dimensional controller, we show that complex behaviors such as “dancing”, hide-and-seek, and a basic form of altruistic behavior naturally result from the intrinsic motivation to occupy path space. All in all, we present a theory of behavior that generates both variability and goal-directedness in the absence of reward maximization.

Homeownership through asnaf home financing in Malaysia: an empirical investigation

Purpose The purpose of this study is to examine asnafs’ acceptance of home financing in Malaysia. Design/methodology/approach This work developed and introduced the maqasid theory of consumer behaviour (MTCB) to examine the effects of educational programmes, mortgage welfare, consumer justice and Islamic debt policy on receptiveness. Data analysis involving 733 respondents was conducted using partial least squares (PLS), where SmartPLS4.0 software comes into play. Findings In the core model, the effects of the MTCB’s variables helped shape the development of asnaf home financing acceptance. Research limitations/implications This study was based on quantitative data and geographical constraints. Practical implications The findings provide valuable inputs for the Joint Committee Body (JCB), combining Islamic banks and State Islamic Religious Councils to develop action plans for improving the facility offered. Social implications This work functioned as a social benchmark for improving Islamic home financing that includes asnafs’ homeownership. Originality/value A new conceptual framework for asnaf home financing drawn from MTCB is developed in the context of asnafs’ homeownership.

Linking green marketing and SMEs performance: A psychometric meta-analysis

ABSTRACT Drawing on the resource-based theory of the firm, contingency theory, and consumer behavioral theories, we investigate the extent to which green marketing—green products, green pricing, green distribution, and green promotion—influences the performance of small and medium-sized enterprises (SMEs) and how contextual factors (for example, economic sector, economic development, national global sustainable competitiveness, and culture) influence this focal relationship. We analyzed 106 studies with 47,661 observations and 195 study effect sizes using a psychometric meta-analysis approach via subgroup and meta-regression analyses. Our results reveal that green marketing has a positive, moderate effect on the overall firm performance of SMEs and that the most critical antecedent is green promotion, while the performance indicator largely influenced by green marketing is innovation performance. Our moderator analysis shows that contextual factors significantly moderate green marketing/SME performance relationships. The study concludes with the theoretical and managerial implications of these findings.

THE ROLE OF CONSCIOUSNESS IN ELECTORAL BEHAVIOR: PHILOSOPHICAL ANALYSIS

The publication examines the problems of the philosophical foundations of elections, the concept of physicalism, where consciousness-body is studied, which in the philosophy of consciousness has a decisive fact. In modern philosophy of elections, the philosophical aspect is considered - consciousness and the monistic-ontological thesis - physicalism, which allows us to explain the fact that everything that exists is physical or appeared as a derivative of the physical. The concept of physicalism is a position in the philosophy of mind. Consciousness in physicalism exists without an independent ontological status, then it is derivative and connected with the human brain and is also connected with methodological naturalism. The social psychological theory of voter behavior and the theory of rational political choice attempt to explain voting behavior. It can be assumed that such a concept of synthesis of the experience of studying the immature practice of elections and already established theoretical thoughts about them could be a model of behavior of voters and candidates. This could be the dialectic of freedom and necessity of the philosophy of the rational communication model.The philosophy of the rational communication approach considers the following sequential images: a communicative person, a logical person, a rhetorical and dialogical, dialectical person. There are also three levels of development of the electoral process - logical, rhetorical (subject-object) and dialogical (subject-subject). The philosophical approach views rationality as a dynamic system consisting of logical, rhetorical and dialogical levels. In studies of the politics of legal philosophy, the problem of electoral behavior occupies an important place. These studies examine the consciousness and behavior of the electorate, which are important to the electoral process of electoral philosophy.

Discovering Novel Social Preferences Using Simple Artificial Neural Networks

How do we make decisions about allocating scarce resources to others when we face multiple alternatives? While people usually evaluate multiple allocations jointly or non-independently, distributional preferences have been analyzed through behavioral models that assume independent evaluation. Here, we explore distributional preferences that can be identified when we analyze allocation decisions with a flexible model class that can factor in joint evaluation. In Study 1, we recruited 3,006 Japanese crowd workers and provided them with 13,041 theoretically designed resource allocation problems. Using artificial neural networks, we discovered two types of allocation problems among 13,041 problems where the choices made by the participants could only be predicted with a model that factored in joint evaluation of two options. For example, one of these problems showed that the participants became sensitive to differences in their self-reward between two allocations which pitted the participants against disadvantageous equity, which could be naturally supported by our intuition but could not have been discovered unless joint evaluation was considered. In preregistered Study 2, we recruited 185 Japanese participants to conduct a conceptual replication of the machine-discovered distributional preferences. We had participants evaluate two allocation options on the same (i.e., jointly) or different (i.e., separately) screens, confirming that the distributional preferences discovered in Study 1 (i.e., joint-evaluation situation) were more often observed in the former joint-screen situation. Our findings showcase the usefulness of a prediction-oriented machine learning approach to the exploration of novel behavioral theories in social decision-making.

Why We Share: A Systematic Review of Knowledge-Sharing Intentions on Social Media.

Social media's potential for knowledge dissemination is under-utilized due to limited user participation. This study systematically reviews factors affecting knowledge-sharing intentions on social platforms using the ROSES protocol. We searched Scopus and Web of Science for quality, relevance, and rigor, finding that 65% of the articles shared were published in high-quality journals (Q1 or Q2), with the Journal of Knowledge Management accounting for 15%. Since 2015, 62.5% of research has been published, highlighting increased activity. Quantitative methods dominated (95%), with Zhihu being the most studied platform. We identified four key themes-psychological, technological, environmental, and social-covering 47 determinants centered on trust and attitude, primarily based on individual and social behavior theories. This is the first systematic exploration of elements influencing knowledge-sharing intentions on social media, providing insights to enhance user interaction and guide social media strategies in knowledge-centric organizations.