Theory Of Behavior Research Articles

Analysis of the Influencing Factors of Farmers’ Willingness to Participate in the Integration of Tea and Tourism—An Empirical Study of Tea Farmers in Emeishan City

This paper is based on a questionnaire survey of 277 tea farmers and the operating enterprises of Jia’e Tea Valley in Emeishan City. Using the theory of deconstructive planning behavior, the influencing factors of the willingness of tea farmers to participate in the integration of tea and tourism are analyzed. In order to unleash the enthusiasm and initiative of tea farmers, promote the organic integration of tea industry and tourism, increase their income, and promote rural revitalization. The results indicate that (1) Behavioral attitudes, subjective norms, and perceived behavioral control have a significant impact on the willingness of tea farmers to participate in the integration of tea and tourism, but the influence of tea tourism integration concepts on tea farmers’ behavioral attitudes is not significant. (2) Individual characteristics such as age, education level, family labor force, and per capita disposable income have a significant impact on tea farmer behavior attitudes, subjective norms, and perceived behavioral control, and have a significant indirect impact on the willingness to participate in tea tourism integration. Therefore, this article suggests that grassroots organizations should play a guiding role and increase publicity on the necessity and feasibility of integrating tea and tourism; Give full play to the leading role of village and community cadres, as well as the exemplary and driving role of tea farmers in the same village; Efforts will be made to enhance the recognition and trust of tea farmers in the enterprises they rely on, increase revenue expectations, expand participation channels, reduce participation thresholds and risks, and make tea farmers feel that they can make progress and gain through tea tourism integration, thereby enhancing their enthusiasm and initiative in participating in tea tourism integration.

Analysis of the Influencing Factors of Farmers’ Willingness to Participate in the Integration of Tea and Tourism—An Empirical Study of Tea Farmers in Emeishan City

This paper is based on a questionnaire survey of 277 tea farmers and the operating enterprises of Jia’e Tea Valley in Emeishan City. Using the theory of deconstructive planning behavior, the influencing factors of the willingness of tea farmers to participate in the integration of tea and tourism are analyzed. In order to unleash the enthusiasm and initiative of tea farmers, promote the organic integration of tea industry and tourism, increase their income, and promote rural revitalization. The results indicate that (1) Behavioral attitudes, subjective norms, and perceived behavioral control have a significant impact on the willingness of tea farmers to participate in the integration of tea and tourism, but the influence of tea tourism integration concepts on tea farmers’ behavioral attitudes is not significant. (2) Individual characteristics such as age, education level, family labor force, and per capita disposable income have a significant impact on tea farmer behavior attitudes, subjective norms, and perceived behavioral control, and have a significant indirect impact on the willingness to participate in tea tourism integration. Therefore, this article suggests that grassroots organizations should play a guiding role and increase publicity on the necessity and feasibility of integrating tea and tourism; Give full play to the leading role of village and community cadres, as well as the exemplary and driving role of tea farmers in the same village; Efforts will be made to enhance the recognition and trust of tea farmers in the enterprises they rely on, increase revenue expectations, expand participation channels, reduce participation thresholds and risks, and make tea farmers feel that they can make progress and gain through tea tourism integration, thereby enhancing their enthusiasm and initiative in participating in tea tourism integration.

Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness

Edible food packaging helps address the problem of solid waste generated by conventional packaging, but consumers' acceptance of this novel practice remains uncertain. To understand the factors influencing consumers’ purchase behaviors, this research explored the effects of consumer innovativeness, attitudinal ambivalence, perceived behavioral control, subjective norms, and attitudes through an online survey. The results identified the impact of consumer innovativeness on perceptions of buying foods with edible packaging and the moderating role of attitudinal ambivalence. The findings extend the use of diffusion of innovation, planned behavior, and ambivalence theories, offering valuable recommendations for practitioners in the foodservice industries.

The influence of promotion mix, brand image, and level of motivation on repurchase intentions through the decision to stay at Grand Wahid Salatiga Hotel

The COVID-19 pandemic has seriously impacted the tourism sector, especially the hotel industry in Indonesia. Restrictions on travel and community activities have drastically declined hotel room occupancy rates and overall hotel industry revenues. This research aims to understand to what extent the Grand Wahid Hotel Salatiga can survive and strengthen its existence after the COVID-19 pandemic. With a focus on the influence of the promotional mix on the decision to stay at a hotel, this research involves analysis of promotional aspects, brand image and consumer behavioural motivation. This approach will provide deeper insight into the strategies needed to recover and strengthen the hospitality industry after the pandemic. This research uses an explanatory research method, with quantitative data used. The data collection technique used non-probability sampling techniques, using 100 respondents who had stayed at the Grand Wahid Hotel Salatiga, and then the data was analysed using SEM-PLS. The results show that promotional mix, brand image and consumer motivation significantly influence decisions. Within the framework of Planned Behavior theory, the findings highlight the role of attitudes, subjective norms, and perceived behavioural control in influencing individuals' intentions to stay at a hotel. This research concludes that the promotional mix positively affects the decision to stay at the Grand Wahid Hotel Salatiga, indicating that the more promotional media there are, the more respondents' interest will increase. A good brand image and superior service quality also positively influence the decision to stay.

Exploration Of Subjective Norms Of Tourists In The Application Of Planned Behavior Theory To Predict The Intention To Visit Tourist Objects In Indonesia

This research aims to explore a deeper understanding of the factors that influence tourists' intentions to visit tourist attractions in Indonesia using the Planned Behavior Theory (TPB) approach. This research focuses on exploring tourists' subjective norms, which is one of the main components in the TPB, along with attitudes and behavioural control. The research method involves an online survey targeting a sample of tourists who have visited or intend to visit tourist attractions in Indonesia. The research instrument consists of structured questions designed to measure critical variables in the TPB, with particular emphasis on subjective norms. Data analysis used descriptive and inferential statistical techniques to identify relationships between key variables. The research findings are expected to significantly contribute to understanding the factors that influence tourists' visiting intentions, as well as their implications for developing marketing strategies and managing tourist attractions in Indonesia. It is hoped that the results of this research can become a reference for tourism industry stakeholders, government and researchers in consumer behaviour and tourism to improve the management and development of tourist attractions in Indonesia to increase the attractiveness and competitiveness of tourist destinations globally.

New Thoughts on Research Framework for Integrating Leader Voice-Taking Behavior: A Literature Review Based Study

Objective: The purpose of this study is to conduct a relatively comprehensive literature review with leader voice-taking behavior as the core dimension in order to construct a logical quantitative research framework for studying organizational innovation in the hospitality industry. Theoretical Framework: The framework can be used to guide the optimization of management processes in Chinese hospitality industry, especially in response to corporate innovation problems caused by leaders who do not pay attention to the voices of their front-line employees (FLEs). Method: This study used a theoretical integration of a conventional review of literature textual research, drawing on persuasion theory, social information processing theory, and affective event theory to explain a model of leader voice-taking behavior. Results and Discussion: The findings of this paper more systematically integrates the logical relationships between the dimensions related to leader voice-taking behavior, including message factors (promotive voice, prohibitive voice, issue importance, voice directness), source factors (employee’s voice efficacy, value congruence, employee loyalty, employee expertise) and context factors (diversity, LMX) as predictable antecedents of leader voice-taking behavior. On the other hand, FOCC and affective factors (positive emotions, relational energy) are potentially mediating the relationship between leader discourse behavior and service innovation in FLEs. Research Implications: This study provides theoretical support for leadership-employee related behavioral theories, emphasizes the role of voice-taking behavior in corporate innovation, and is instructive for quantitative analysis of Chinese hospitality industry related to this type of research. Originality/Value: This study contributes to the literature review by leader voice-taking behavior. This is academically capable of guiding other related research and has a strong academic value.

Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy

PurposeThis study examines the key determinants of subscription intentions for ChatGPT Plus (paid version) in business settings, focusing on tasks such as system quality, information support, service quality, perceived intelligence, goal-congruent outcome and self-efficacy.Design/methodology/approachThe study utilized a survey of office workers, analyzed through structural equation modeling, to explore these determinants.FindingsThe results demonstrate that system quality, service quality and perceived intelligence significantly influence satisfaction, while service quality and perceived intelligence also impact goal-congruent outcomes. Contrary to traditional models, satisfaction does not significantly correlate with usage. Instead, a significant relationship is observed between goal-congruent outcomes and usage. Self-efficacy emerges as a crucial predictor of subscription intentions, further underlined by the significant impact of usage on subscription intention.Research limitations/implicationsThe study’s focus on office workers and a single artificial intelligence (AI) chatbot type may limit generalizability. Its findings illuminate several avenues for future research, particularly in diversifying the context and demographics studied.Practical implicationsThis research offers actionable insights for businesses and practitioners in the implementation of AI chatbots. It highlights the importance of enhancing system quality, personalization and user confidence to boost subscription intentions, thereby guiding strategies for user engagement and technology adoption.Originality/valueThis study pioneers in investigating subscription intentions towards AI chatbots, particularly ChatGPT, providing a novel framework that expands upon traditional user behavior theories.

COVID-19 vaccine hesitancy among adults in India: A primary study based on health behavior theories and 5C psychological antecedents model.

Despite the significant success of India's COVID-19 vaccination program, a sizeable proportion of the adult population remains unvaccinated or has received a single dose of the vaccine. Despite the recommendations of the Government of India for the two doses of the COVID-19 vaccine and the precautionary booster dose, many people were still hesitant towards the COVID-19 full vaccination. Hence, this study aimed to identify the primary behavioral and psychological factors contributing to vaccine hesitancy. Cross-sectional data was collected via a multi-stage sampling design by using a scheduled sample survey in the Gorakhpur district of Uttar Pradesh, India, between 15 July 2022 to 30 September 2022. This study has utilized three health behavior models-the Health Belief Model (HBM), the Theory of Planned Behavior (TPB), and the 5C Psychological Antecedents of vaccination, and employed bivariate and multivariable binary logistic regression model to assess the level of vaccine hesitancy and predictive health behavior of the respondents. Results indicate that among the constructs of the HBM and 5C Antecedents models, "perceived benefits", "confidence" and "collective responsibility" showed a lesser likelihood of COVID-19 vaccine hesitancy. However, in the TPB model constructs, a 'negative attitude towards the vaccine' showed a four times higher likelihood of COVID-19 vaccine hesitancy. From the future policy perspective, this study suggested that addressing the issue of 'negative attitudes towards the vaccine' and increasing the trust or confidence for the vaccine through increasing awareness about the benefits of the vaccination in India may reduce vaccine hesitancy.

Performance gap and the timing of corporate social responsibility disclosure‐A trust repair perspective

AbstractBased on the theory of firm behavior, we explain the voluntary corporate social responsibility (CSR) disclosure behavior of firms from the perspective of trust repair and regard the process of firms' response to the CSR institution as an important way to trust repair for firms' management. We adopt an event history approach with a sample of Chinese firms listed on the A‐share market from 2008 to 2020 and find that faster engagement in CSR disclosure is one of the important trust repair methods for management when firms face performance gaps, and performance gaps positively incentivize firms to voluntarily engage in CSR disclosure. In addition, managers consider the total costs, risks, and benefits of different trust repair methods, there is a substitution effect between different trust repair methods, and the disclosure of internal audit reports and philanthropic donations negatively moderates the relationship between performance gap and CSR disclosure. Our study has important implications for understanding how firm performance affects CSR strategic decisions.

Analysis of college students' attitudes toward the use of ChatGPT in their academic activities: effect of intent to use, verification of information and responsible use

BackgroundIn recent years, the use of artificial intelligence (AI) in education has increased worldwide. The launch of the ChatGPT-3 posed great challenges for higher education, given its popularity among university students. The present study aimed to analyze the attitudes of university students toward the use of ChatGPTs in their academic activities.MethodThis study was oriented toward a quantitative approach and had a nonexperimental design. An online survey was administered to the 499 participants.ResultsThe findings of this study revealed a significant association between various factors and attitudes toward the use of the ChatGPT. The higher beta coefficients for responsible use (β=0.806***), the intention to use frequently (β=0.509***), and acceptance (β=0.441***) suggested that these are the strongest predictors of a positive attitude toward ChatGPT. The presence of positive emotions (β=0.418***) also plays a significant role. Conversely, risk (β=-0.104**) and boredom (β=-0.145**) demonstrate a negative yet less decisive influence. These results provide an enhanced understanding of how students perceive and utilize ChatGPTs, supporting a unified theory of user behavior in educational technology contexts.ConclusionEase of use, intention to use frequently, acceptance, and intention to verify information influenced the behavioral intention to use ChatGPT responsibly. On the one hand, this study provides suggestions for HEIs to improve their educational curricula to take advantage of the potential benefits of AI and contribute to AI literacy.

Balancing work and family when family is work: a reconceptualization of work–family integration, burnout and detachment in family business

PurposeBuilding from calls for greater interdisciplinary research in interpreting family business phenomena, we integrate research on work–family conflict, detachment and burnout from both organizational and family studies. Using the characteristic work–family integration of family business settings as a backdrop we develop theoretical arguments that emphasize the reconciliatory role of interdisciplinary perspectives to explain the ostensibly contradictory findings in extant research. The diminishing barriers separating work and life spheres occurring in most global industries illustrate the importance of conceiving the study of work–life phenomena through recursive, rather than linear, logics and emphasizing the relevance of family business research in providing a contextual foundation for interdisciplinary discussions.Design/methodology/approachThis theoretical paper integrates perspectives from the literatures on organizational behavior and family systems theory to form six propositions on the relationship between work–life integration and the antecedents and consequences of burnout and psychological detachment.FindingsThis paper explores the nuances that overlapping work and family roles might be a source of both harmony and discord in family firms. In doing so, our research contributes to the growing relationship between family systems theory and family business research, and creates the foundation for future empirical studies on the psychological dynamics that underlie work–family integration.Originality/valueThis research advances a novel perspective on the interactions between work–family integration and burnout and detachment, and does so by noting that the way the family business literature treats work–family integration may apply to any employee that experiences tension between these different spheres of their identity.

Advancing the consumer behaviour theory in halal food: review literature and directions for future research

Purpose This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and provides direction for future research to advance the field. Design/methodology/approach This paper reviewed papers from 2007 to 2023 using Scopus and WOS databases. The review used the Theories–Context–Characteristics–Methods (TCCM) framework and followed the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol. Findings The review summarises the methods, theory and approaches used in the topic and presents key findings and a proposed framework. It can guide future researchers in developing their models, making it a valuable starting point for future research. Despite the existence of SRL in halal food to the best of the authors’ knowledge, this work is the first review that proposes a model for halal food in consumer behaviour. Originality/value This review provides a twofold contribution. First, this review's theoretical contribution is advancing consumer behaviour literature on halal food. Second, this work's practical contribution is to enrich practitioners' understanding of the antecedents of consumer behaviour regarding halal food. This is the first review proposing a consumer behaviour model for Halal food. It makes a theoretical contribution to understanding consumer behaviour on Halal food and provides practical insights for practitioners.

Emphasizes the Importance of Safety Behavior by Optimizing Safety Leadership and Safety Knowledge through a Safety Climate

Purpose: This study aims to comprehensively examine and empirically test how safety behavior can be realized, by optimizing the role of safety leadership and safety knowledge so as to create a safety climate. Theoritical Framework: This study uses two theories as the logic of the relationship between the variables studied. Related to the role of safety leadership, the Full-Range Leadership Model theory is applied, while the planned behaviour theory is used to explain the resulting behaviour. Design/methodologi/approach: The population in this study were employees of manufacturing companies in Banyumas. Starting with providing willingness forms to 15 companies, only 9 companies were willing. While the sample involved with work safety management activities directly was 792 samples. The questionnaire was given openly and randomly, using accidental sampling. The questionnaires collected and included in the criteria were 427 respondents. Finding: That it has been empirically proven that safety behavior is influenced by safety leadership and safety knowledge through safety climate Research, Pratical & Social Implication: This research has theoretical implications and practical implications. Theoretically, it is an additional knowledge of the application of work safety behaviour in manufacturing companies. While practically it is an evaluation for companies in implementing safety management. Originality, value: The originality of this research apart from the conceptual framework is also from the object of research which is carried out on several manufacturing companies with different criteria and implementing a work safety management system. And similar research has never been done especially in Indonesia

Research on the Driving Factors for the Application of Energy Performance Contracting in Public Institutions

Building energy efficiency in public institutions is crucial for achieving energy conservation and emissions reduction goals. The application of energy performance contracting (EPC) can effectively reduce energy consumption in these buildings and promote the development of the energy-saving service industry. However, there is a lack of initiative among public institutions to adopt EPC. This study aims to investigate the factors that drive the intention and behavior of public institutions to apply EPC and enhance their proactive engagement in building energy efficiency retrofitting. By considering the current status of EPC application in public institutions and drawing on relevant decision-making and behavioral theories, this paper identifies the key factors that drive the intention and behavior of public institutions, and constructs a theoretical model of the intentional and behavioral driving factors. In the empirical testing phase, research data are collected through online questionnaires. Structural equation modeling is employed to validate and analyze the extent of the driving factors and their interrelationships. The key findings are that (1) perceived usefulness, trust, and perceived risk significantly drive the behavior intention of public institutions to apply EPC; (2) perceived behavioral control and perceived ease of use significantly positively drive the behavior of public institutions, with behavior intention being the most influential factor; and (3) policy system and organizational support play a significant moderating role in the process from intention to behavior. Based on these findings, this paper proposes the critical tasks and suggests countermeasures for stakeholders in EPC projects.

From awareness to behaviour: understanding cybersecurity compliance in Vietnam

From awareness to behaviour: understanding cybersecurity compliance in Vietnam

The factors impact on the cashless payment behavior: the IPA model approach

Purpose In the context of the Covid-19 pandemic and the trend in industrial development 4.0, the problem is how to conduct transactions of goods and services in the market using cashless payment in Vietnam, as in developed countries. This study aims to investigate, analyze and evaluate the factors affecting cashless payment behavior in Ho Chi Minh City, Vietnam. Design/methodology/approach The QR codes are used for payments because many factors affect the behavior of cashless payments made using electronic payment tools, including QR code tools. To achieve this goal, this study applied behavioral theory and the importance-performance analysis (IPA) model to measure service quality based on the difference between customer opinions on the importance and performance level of service providers’ targets. Survey results were obtained from 111 people living in HCMC, Vietnam, including 47 men and 64 women, which was a survey for 15 criteria. Findings According to the IPA results of the first quadrant, managers should focus on allocating their resources toward improving their performance across five key criteria. These criteria are crucial for meeting customers’ expectations and include factors such as product quality, responsiveness to customer queries or complaints, delivery times, pricing and customer service. In addition, the second quadrant of the IPA highlights another set of five criteria that perform well and are essential to the success of the business. These criteria could consist of customer loyalty, employee satisfaction, profitability, market share and innovation Originality/value These results provide a basis for solutions and recommendations for managers to refer to and apply consistent practices. Therefore, this study examines the cashless payment in Vietnam. Empirical results offer solutions to financial technology policy, marketing policy, cashless payment services and technology, which can help managers provide online payments using QR codes and contribute to monetary policy solutions.

Job Satisfaction’s Impact on Employee Performance: The Mediating Role of Employee Engagement

This study aims to examine the impact of job satisfaction (JS) on employee performance (EP) and examine the role of employee engagement (EE) in their relationship. This study was undertaken based on settled theories of job satisfaction (JS), employee performance (EP), and employee engagement (EE). It maintains that the employee's perceived JS can boost EP and that EE serves as a mediator in this relationship. Using a deductive approach and a quantitative research design, the study investigated the correlation between JS and EP in PKU Muhammadiyah Yogyakarta Hospital. Data from 131 respondents were analyzed utilizing AMOS with the help of SEM software. The data analysis uncovered that employee job satisfaction (JS) positively impacted performance (EP) in PKU Muhammadiyah Yogyakarta Hospital. In addition, employee engagement (EE) acted as a mediator between JS and EP. Job satisfaction felt by employees and creating employee engagement could boost EP in PKU Muhammadiyah Yogyakarta Hospital. The study highlights that providing job satisfaction to employees has broad benefits, including greater employee engagement, enhanced employee work, and a positive contribution to the development of PKU Muhammadiyah Yogyakarta Hospital. Practically, this research highlights the importance of creating employee job satisfaction. Employee satisfaction is something that organizations must pay attention to because it affects employee engagement and employee performance. Employees will be more active in carrying out their assigned tasks if they feel satisfied. Employees who feel connected (engaged) with the company will have an awareness of the organization so that employees will provide their best abilities and skills for the success of the organization. The theoretical implications of testing the correlation between job satisfaction and employee engagement on employee performance can enrich existing behavioral theories in organizations.

Factors associated with out-of-school physical activity among Chinese children and adolescents: A stratified cross-sectional study

ObjectiveThis observational study examined the factors associated with the physical activity (PA) of children and adolescents outside of school within the framework of Problem Behavior Theory (PBT). MethodsThis cross-sectional study obtained data from 6528 children and adolescents aged 6–16 years recruited from ten schools in Shanghai, China. The questionnaire measured out-of-school PA and PBT-based correlates. A series of multiple linear regressions were used to explore the factors influencing children and adolescents' out-of-school PA separately. Structural equation modeling (SEM) was used to explore the association between the three systems of PBT and out-of-school PA. ResultsHigher intrinsic motivation is positively associated with increased PA for children (b = 1.038, 95%CI: 0.897–1.180) and adolescents (b = 1.207, 95%CI: 0.890–1.524). Greater frequency of parental involvement in PA correlates with elevated PA for both children (b = 2.859, 95%CI: 2.147–3.572) and adolescents (b = 2.147, 95%CI: 0.311–3.983). In children, increased use of community exercise areas or facilities (b = 1.705, 95%CI: 0.234–3.176) and higher recreational screen time (b = 9.732, 95%CI: 5.614–13.850) are associated with higher PA. The SEM showed that factors of the personality system had a significant direct effect on out-of-school PA among children and adolescents, and factors of the behavior system also had a significant effect on children. ConclusionsOur findings suggest that the personality system, particularly intrinsic motivation, is important in promoting out-of-school PA in children and adolescents. For children, modifiable health behaviors in the behavior system can similarly influence PA.

Lead poisoning of raptors: state of the science and cross-discipline mitigation options for a global problem.

Lead poisoning is an important global conservation problem for many species of wildlife, especially raptors. Despite the increasing number of individual studies and regional reviews of lead poisoning of raptors, it has been over a decade since this information has been compiled into a comprehensive global review. Here, we summarize the state of knowledge of lead poisoning of raptors, we review developments in manufacturing of non-lead ammunition, the use of which can reduce the most pervasive source of lead these birds encounter, and we compile data on voluntary and regulatory mitigation options and their associated sociological context. We support our literature review with case studies of mitigation actions, largely provided by the conservation practitioners who study or manage these efforts. Our review illustrates the growing awareness and understanding of lead exposure of raptors, and it shows that the science underpinning this understanding has expanded considerably in recent years. We also show that the political and social appetite for managing lead ammunition appears to vary substantially across administrative regions, countries, and continents. Improved understanding of the drivers of this variation could support more effective mitigation of lead exposure of wildlife. This review also shows that mitigation strategies are likely to be most effective when they are outcome driven, consider behavioural theory, local cultures, and environmental conditions, effectively monitor participation, compliance, and levels of raptor exposure, and support both environmental and human health.

Analysing Romanian Students’ Orientations Towards Entrepreneurship: A Survey Study in Sibiu

Abstract This study aims to identify the factors that explain students’ attitudes towards entrepreneurship and their intentions to pursue entrepreneurship. The study used a quantitative methodology and collected data from 204 students through a questionnaire survey. The research hypotheses derive from established theoretical models, such as experiential learning theory, planned behaviour theory, social learning theory, and push-pull theory applied to entrepreneurship. The results show that career aspirations, exposure to entrepreneurial models, and the number of people students know as entrepreneurs play a significant role in explaining entrepreneurial attitudes and intentions. Other variables, such as academic performance, residential environment, and gender, also explain students’ entrepreneurial intentions.