Behavioral Priming Effects Research Articles

Induced oscillatory brain responses under virtual reality conditions in the context of repetition priming.

In the human electroencephalogram (EEG), induced oscillatory responses in various frequency bands are regarded as valuable indices to examine the neural mechanisms underlying human memory. While the advent of virtual reality (VR) drives the investigation of mnemonic processing under more lifelike settings, the joint application of VR and EEG methods is still in its infancy (e.g., due to technical limitations impeding the signal acquisition). The objective of the present EEG study was twofold. First, we examined whether the investigation of induced oscillations under VR conditions yields equivalent results compared to standard paradigms. Second, we aimed at obtaining further insights into basic memory-related brain mechanisms in VR. To these ends, we relied on a standard implicit memory design, namely repetition priming, for which the to-be-expected effects are well-documented for conventional studies. Congruently, we replicated a suppression of the evoked potential after stimulus onset. Regarding the induced responses, we observed a modulation of induced alphaband in response to a repeated stimulus. Importantly, our results revealed a repetition-related suppression of the high-frequencyinduced gammaband response (>30Hz), indicating the sharpening of a cortical object representation fostering behavioral priming effects. Noteworthy, the analysis of the induced gammaband responses required a number of measures to minimize the influence of external and internal sources of artefacts (i.e., the electrical shielding of the technical equipment and the control for miniature eye movements). In conclusion, joint VR-EEG studies with a particular focus on induced oscillatory responses offer a promising advanced understanding of mnemonic processing under lifelike conditions.

The relationship between perceptual priming and subsequent recognition memory: an event-related potential study.

This study investigated the relationship between perceptual priming and subsequent recognition memory using conceptually impoverished kaleidoscope images as stimuli. Event-related potentials (ERPs) were recorded to explore the ERPs related to perceptual priming and their relationship with subsequent recognition memory. The results revealed that the early ERP perceptual priming effect between 100 and 300 ms, which might reflect perceptual fluency, was significant for both subsequent remembered and forgotten images. Both the latter ERP perceptual priming effects between 300-500 ms and 500-800 ms and the behavioral priming effect were significant for subsequent remembered images but not for subsequent forgotten images. These results indicated that brain activities between 300-500 ms and 500-800 ms could be predictive of both subsequent perceptual priming and recognition memory. Thus, the results of the present study demonstrate that perceptual priming and recognition memory share encoding factors.

N400/frontal negativity reveals the controlled processes of taxonomic and thematic relationships in semantic priming for artifacts.

Recent studies show that taxonomic and thematic relationships are functionally and neurologically dissociated; however, there remain some discrepancies due to inconsistencies in definitions, task properties, and concept domains. This issue was further explored via the semantic priming paradigm with a long SOA of 600ms while controlling for perceptual or functional features of artifacts involved across taxonomic and thematic relationships. Six conditions were compared: perceptual relationship (axe-helve), functional relationship (axe-wood), perceptual classification (axe-hammer), functional classification (axe-saw), unrelated condition (axe-skates), and nonword (axe-derf) conditions. Behavioral priming effects are found for all related conditions relative to unrelated conditions except for perceptual relationships, whereas semantic priming effects (smaller N400 amplitude) are found for functional relationships and perceptual classification relative to unrelated conditions but not for perceptual relationships and functional classification, indicating perceptual features are less important than functional features for artifacts. Furthermore, the frontal negativity elicited by functional relationships is smaller than all other related conditions at 400-550ms, while it is only smaller than functional classification at 550-650ms. These results indicate that, besides different features, taxonomic and thematic relationships are dissociated to organize object knowledge, which is primarily fuelled by feature processing, with taxonomic, or thematic, relationships further embedded with such sensory, or functional, features.

Identifying task-general effects of stimulus familiarity in the parietal memory network

Studies of human memory have implicated a “parietal memory network” in the recognition of familiar stimuli. However, the automatic vs. top-down nature of information processing within this network is not yet understood. If the network processes stimuli automatically, one can expect repetition-related changes both when familiarity is central to an ongoing task and when it is task-irrelevant. Here, we tested this prediction in a group of 40 human subjects using fMRI. Subjects initially named 100 objects aloud in the scanner. They then repeated the same task with novel and previously-named objects intermixed (where familiarity was not task-relevant) and separately were asked to make old/new recognition decisions in response to pictures of novel and previously-named objects (where familiarity was central to task completion). Accuracy was matched across conditions, and voice reaction times reflected typical behavioral priming effects. Repetition enhancement effects were restricted primarily to parietal cortex—and in particular, the parietal memory network—and were task-general in nature, whereas repetition suppression effects were task-dependent and occurred primarily in frontal and ventral temporal cortex. Task context effects were also present in the parietal memory network and impacted responses to both novel and familiar items. We conclude by discussing implications of these findings with respect to current hypotheses regarding parietal contributions to memory retrieval.

Hippocampus, Retrosplenial and Parahippocampal Cortices Encode Multicompartment 3D Space in a Hierarchical Manner.

Humans commonly operate within 3D environments such as multifloor buildings and yet there is a surprising dearth of studies that have examined how these spaces are represented in the brain. Here, we had participants learn the locations of paintings within a virtual multilevel gallery building and then used behavioral tests and fMRI repetition suppression analyses to investigate how this 3D multicompartment space was represented, and whether there was a bias in encoding vertical and horizontal information. We found faster response times for within-room egocentric spatial judgments and behavioral priming effects of visiting the same room, providing evidence for a compartmentalized representation of space. At the neural level, we observed a hierarchical encoding of 3D spatial information, with left anterior hippocampus representing local information within a room, while retrosplenial cortex, parahippocampal cortex, and posterior hippocampus represented room information within the wider building. Of note, both our behavioral and neural findings showed that vertical and horizontal location information was similarly encoded, suggesting an isotropic representation of 3D space even in the context of a multicompartment environment. These findings provide much-needed information about how the human brain supports spatial memory and navigation in buildings with numerous levels and rooms.

Behavioral Priming 2.0: Enter a Dynamical Systems Perspective.

On a daily basis, people are exposed to numerous stimuli, ranging from colors and smells to sounds and words, that could potentially activate different cognitive constructs and influence their actions. This type of influence on human behavior is referred to as priming. Roughly two decades ago, behavioral priming was hailed as one of the core forces that shape automatic behavior. However, failures to replicate some of the representative findings in this domain soon followed, which posed the following question: “How robust are behavioral priming effects, and to what extent are they actually important in shaping people's actions?” To shed a new light on this question, I revisit behavioral priming through the prism of a dynamical systems perspective (DSP). The DSP is a scientific paradigm that has been developed through a combined effort of many different academic disciplines, ranging from mathematics and physics to biology, economics, psychology, etc., and it deals with behavior of simple and complex systems over time. In the present paper, I use conceptual and methodological tools stemming from the DSP to propose circumstances under which behavioral priming effects are likely to occur. More precisely, I outline three possible types of the influence of priming on human behavior, to which I refer as emergence, readjustment, and attractor switch, and propose experimental designs to examine them. Finally, I discuss relevant implications for behavioral priming effects and their replications.

Opposite ERP effects for conscious and unconscious semantic processing under continuous flash suppression.

We examined whether semantic processing occurs without awareness using continuous flash suppression (CFS). In two priming tasks, participants were required to judge whether a target was a word or a non-word, and to report whether the masked prime was visible. Experiment 1 manipulated the lexical congruency between the prime-target pairs and Experiment 2 manipulated their semantic relatedness. Despite the absence of behavioral priming effects (Experiment 1), the ERP results revealed that an N4 component was sensitive to the prime-target lexical congruency (Experiment 1) and semantic relatedness (Experiment 2) when the prime was rendered invisible under CFS. However, these results were reversed with respect to those that emerged when the stimuli were perceived consciously. Our findings suggest that some form of lexical and semantic processing can occur during CFS-induced unawareness, but are associated with different electrophysiological outcomes.

Abnormal N400 Semantic Priming Effect May Reflect Psychopathological Processes in Schizophrenia: A Twin Study.

Objective Activation of semantic networks is indexed by the N400 effect. We used a twin study design to investigate whether N400 effect abnormalities reflect genetic/trait liability or are related to psychopathological processes in schizophrenia. Methods We employed robust linear regression to compare N400 and behavioral priming effects across 36 monozygotic twin pairs (6 pairs concordant for schizophrenia/schizoaffective disorder, 11 discordant pairs, and 19 healthy control pairs) performing a lexical decision task. Moreover, we examined the correlation between Brief Psychiatric Rating Scale (BPRS) score and the N400 effect and the influence of medication status on this effect. Results Regression yielded a significant main effect of group on the N400 effect only in the direct priming condition (p = 0.003). Indirect condition and behavioral priming effect showed no significant effect of group. Planned contrasts with the control group as a reference group revealed that affected concordant twins had significantly reduced N400 effect compared to controls, and discordant affected twins had a statistical trend for reduced N400 effect compared to controls. The unaffected twins did not differ significantly from the controls. There was a trend for correlation between reduced N400 effect and higher BPRS scores, and the N400 effect did not differ significantly between medicated and unmedicated patients. Conclusions Reduced N400 effect may reflect disease-specific processes in schizophrenia implicating frontotemporal brain network in schizophrenia pathology.

Using ERPs to investigate valence processing in the affect misattribution procedure.

The construct validity of the affect misattribution procedure (AMP) has been challenged by theories proposing that the task does not actually measure affect misattribution. The current study tested the validity of the AMP as a measure of affect misattribution by examining three components of the ERP known to be associated with the allocation of motivated attention. Results revealed that ERP amplitudes varied in response to affectively ambiguous targets as a function of the valence of preceding primes. Furthermore, differences in ERP responses to the targets were largely similar to differences in ERPs elicited by the primes. The existence of valence differentiation in both the prime-locked and the target-locked ERPs, along with the similarity in this differentiation, provides evidence that the affective content of the primes is psychologically registered, and that this content influences the processing of the subsequent, evaluatively ambiguous targets, both of which are required if the priming effects found in the AMP are the result of affect misattribution. However, the behavioral priming effect was uncorrelated with ERP amplitudes, leaving some question as to the locus of this effect in the information-processing system. Findings are discussed in light of the strengths and weaknesses of using ERPs to understand the priming effects in the AMP.

From primed concepts to action: A meta-analysis of the behavioral effects of incidentally presented words.

A meta-analysis assessed the behavioral impact of and psychological processes associated with presenting words connected to an action or a goal representation. The average and distribution of 352 effect sizes (analyzed using fixed-effects and random-effects models) was obtained from 133 studies (84 reports) in which word primes were incidentally presented to participants, with a nonopposite control group, before measuring a behavioral dependent variable. Findings revealed a small behavioral priming effect (dFE = 0.332, dRE = 0.352), which was robust across methodological procedures and only minimally biased by the publication of positive (vs. negative) results. Theory testing analyses indicated that more valued behavior or goal concepts (e.g., associated with important outcomes or values) were associated with stronger priming effects than were less valued behaviors. Furthermore, there was some evidence of persistence of goal effects over time. These results support the notion that goal activation contributes over and above perception-behavior in explaining priming effects. In summary, theorizing about the role of value and satisfaction in goal activation pointed to stronger effects of a behavior or goal concept on overt action. There was no evidence that expectancy (ease of achieving the goal) moderated priming effects. (PsycINFO Database Record

Schoolbook Texts: Behavioral Achievement Priming in Math and Language.

Prior research found reliable and considerably strong effects of semantic achievement primes on subsequent performance. In order to simulate a more natural priming condition to better understand the practical relevance of semantic achievement priming effects, running texts of schoolbook excerpts with and without achievement primes were used as priming stimuli. Additionally, we manipulated the achievement context; some subjects received no feedback about their achievement and others received feedback according to a social or individual reference norm. As expected, we found a reliable (albeit small) positive behavioral priming effect of semantic achievement primes on achievement in math (Experiment 1) and language tasks (Experiment 2). Feedback moderated the behavioral priming effect less consistently than we expected. The implication that achievement primes in schoolbooks can foster performance is discussed along with general theoretical implications.

Memory Meets Control in Hippocampal and Striatal Binding of Stimuli, Responses, and Attentional Control States.

Memory binds together the different features of our experience, such as an observed stimulus and concurrent motor responses, into so-called event files. Recent behavioral studies suggest that the observer's internal attentional state might also become integrated into the event memory. Here, we used fMRI to determine the brain areas responsible for binding together event information pertaining to concrete stimulus and response features, stimulus categories, and internal attentional control states. We found that neural signals in the hippocampus and putamen contained information about all of these event attributes and could predict behavioral priming effects stemming from these features. Therefore, medial temporal lobe and dorsal striatum structures appear to be involved in binding internal control states to event memories.

Separate Brain Circuits Support Integrative and Semantic Priming in the Human Language System

Semantic priming is a crucial phenomenon to study the organization of semantic memory. A novel type of priming effect, integrative priming, has been identified behaviorally, whereby a prime word facilitates recognition of a target word when the 2 concepts can be combined to form a unitary representation. We used both functional and anatomical imaging approaches to investigate the neural substrates supporting such integrative priming, and compare them with those in semantic priming. Similar behavioral priming effects for both semantic (Bread-Cake) and integrative conditions (Cherry-Cake) were observed when compared with an unrelated condition. However, a clearly dissociated brain response was observed between these 2 types of priming. The semantic-priming effect was localized to the posterior superior temporal and middle temporal gyrus. In contrast, the integrative-priming effect localized to the left anterior inferior frontal gyrus and left anterior temporal cortices. Furthermore, fiber tractography showed that the integrative-priming regions were connected via uncinate fasciculus fiber bundle forming an integrative circuit, whereas the semantic-priming regions connected to the posterior frontal cortex via separated pathways. The results point to dissociable neural pathways underlying the 2 distinct types of priming, illuminating the neural circuitry organization of semantic representation and integration.

Kids, cartoons, and cookies: Stereotype priming effects on children's food consumption

In studies with adult participants, exposure to a prime that activates a stereotype can lead to stereotype-consistent behavior. Given significant differences in cognitive development, stereotype formation, and use of stereotypes from early childhood to adulthood, the emergence of such behavioral priming effects in childhood is uncertain. To begin addressing whether children exhibit behavioral priming effects from stereotype exposure, we conduct three experiments in which children are exposed to either a normal weight or overweight cartoon character prime, and subsequently (as an unrelated activity) have access to high energy, low-nutrient food. Our results with children from 6 to 14years old indicate that overweight cartoon character primes can activate the overweight stereotype, leading to relatively high levels of food intake. This effect persisted when participants were simultaneously exposed to a normal weight and an overweight character together (study 2), and was successfully moderated by the activation of health knowledge (study 3).

The Historical Origins of Priming as the Preparation of Behavioral Responses: Unconscious Carryover and Contextual Influences of Real-World Importance

Contrary to the recent assertions of skeptics of behavioral priming effects, the concept of priming was not introduced by the Meyer and Schvaneveldt (M-S, 1971) study of brief semantic spreading activation effects (perceptual-interpretation priming); it was originally introduced by Karl Lashley (1951) as a mechanism to increase the probability of a behavioral response (behavioral priming). The priming of the response was Lashley's solution to the problem of smooth behavioral response sequencing. Moreover, the initial priming demonstrations in experimental psychology, which predated M-S by many years, were of carryover effects from one experimental task to another—the same priming paradigm commonly employed in social psychology since the pioneering study of Higgins, Rholes, and Jones (1977). These priming effects were thus of considerably longer duration than the fleeting spreading activation effects obtained by M-S in the lexical decision task. Priming and accessibility effects of which the individual is ...

Priming, Replication, and the Hardest Science

Concerns have been raised recently about the replicability of behavioral priming effects, and calls have been issued to identify priming methodologies with effects that can be obtained in any context and with any population. I argue that such expectations are misguided and inconsistent with evolutionary understandings of the brain as a computational organ. Rather, we should expect priming effects to be highly sensitive to variations in experimental features and subject populations. Such variation does not make priming effects frivolous or capricious but instead can be predicted a priori. However, absent theories specifying the precise contingencies that lead to such variation, failures to replicate another researcher’s findings will necessarily be ambiguous with respect to the inferences that can be made. Priming research is not yet at the stage where such theories exist, and therefore failures are uninformative at the current time. Ultimately, priming researchers themselves must provide direct replications of their own effects; researchers have been deficient in meeting this responsibility and have contributed to the current state of confusion. The recommendations issued in this article reflect concerns both with the practice of priming researchers and with the inappropriate expectations of researchers who have failed to replicate others’ priming effects.

A Word by Any Other Intonation: FMRI Evidence for Implicit Memory Traces for Pitch Contours of Spoken Words in Adult Brains

ObjectivesIntonation may serve as a cue for facilitated recognition and processing of spoken words and it has been suggested that the pitch contour of spoken words is implicitly remembered. Thus, using the repetition suppression (RS) effect of BOLD-fMRI signals, we tested whether the same spoken words are differentially processed in language and auditory brain areas depending on whether or not they retain an arbitrary intonation pattern.Experimental designWords were presented repeatedly in three blocks for passive and active listening tasks. There were three prosodic conditions in each of which a different set of words was used and specific task-irrelevant intonation changes were applied: (i) All words presented in a set flat monotonous pitch contour (ii) Each word had an arbitrary pitch contour that was set throughout the three repetitions. (iii) Each word had a different arbitrary pitch contour in each of its repetition.Principal findingsThe repeated presentations of words with a set pitch contour, resulted in robust behavioral priming effects as well as in significant RS of the BOLD signals in primary auditory cortex (BA 41), temporal areas (BA 21 22) bilaterally and in Broca's area. However, changing the intonation of the same words on each successive repetition resulted in reduced behavioral priming and the abolition of RS effects.ConclusionsIntonation patterns are retained in memory even when the intonation is task-irrelevant. Implicit memory traces for the pitch contour of spoken words were reflected in facilitated neuronal processing in auditory and language associated areas. Thus, the results lend support for the notion that prosody and specifically pitch contour is strongly associated with the memory representation of spoken words.

Unconscious Processing of Unattended Features in Human Visual Cortex

Unconscious processing has been convincingly demonstrated for task-relevant feature dimensions. However, it is possible that the visual system is capable of more complex unconscious operations, extracting visual features even when they are unattended and task irrelevant. In the current study, we addressed this question by measuring unconscious priming using a task in which human participants attended to a target object's shape while ignoring its color. We measured both behavioral priming effects and priming-related fMRI activations from primes that were unconsciously presented using metacontrast masking. The results showed faster RTs and decreases in fMRI activation only when the primes were identical to the targets, indicating that primes were processed both in the attended shape and the unattended color dimensions. Reductions in activation were observed in early visual areas, including primary visual cortex, as well as in feature-responsive areas for shape and color. These results indicate that multiple features can be unconsciously encoded and possibly bound using the same visual networks activated by consciously perceived images.

Low Hopes, High Expectations

This article revisits two classical issues in experimental methodology: experimenter bias and demand characteristics. We report a content analysis of the method section of experiments reported in two psychology journals (Psychological Science and the Journal of Personality and Social Psychology), focusing on aspects of the procedure associated with these two phenomena, such as mention of the presence of the experimenter, suspicion probing, and handling of deception. We note that such information is very often absent, which prevents observers from gauging the extent to which such factors influence the results. We consider the reasons that may explain this omission, including the automatization of psychology experiments, the evolution of research topics, and, most important, a view of research participants as passive receptacles of stimuli. Using a situated social cognition perspective, we emphasize the importance of integrating the social context of experiments in the explanation of psychological phenomena. We illustrate this argument via a controversy on stereotype-based behavioral priming effects.

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism

This research examines automatic behavioral effects of priming brands that are anthropomorphized. It posits that anthropomorphized brands trigger people’s goals for a successful social interaction, resulting in behavior that is assimilative or contrastive to the brand’s image. Three studies show that consumers are more likely to assimilate behavior associated with anthropomorphized partner brands that they like, consistent with the goal of drawing in the liked coproducer, and servant brands that they dislike, consistent with the goal of pushing the disliked would-be helper away by signaling self-sufficiency. Results also show a contrastive behavior when primed with disliked partner brands and liked servant brands. These effects are observed in contexts unrelated to the brand prime. For example, priming Kellogg’s, a liked partner brand associated with healthfulness, led to greater willingness to take the stairs than the elevator in a purportedly unrelated study. No effects were observed of priming brands that were not anthropomorphized.