Commitment Behavior Research Articles

Motherhood and Me (Mom-Me): The Development of an Acceptance-Based Group for Women with Postpartum Mood and Anxiety Symptoms.

Untreated postpartum mood and anxiety disorders (PMADs) place women and their families at risk for negative biopsychosocial sequelae. Innovative and tailored treatments are needed to address potential disruptions in maternal functioning. Third-wave cognitive–behavioral approaches, including acceptance and commitment therapy (ACT) and dialectical behavioral therapy (DBT), hold promise for optimizing functioning given the focus on values-based living, rather than symptom reduction. Purpose: The purpose of this paper is to describe the development of an innovative psychotherapy group for women with symptoms of PMADs. Methods: This seven-session group, Motherhood and Me (Mom-Me), includes selected skills training from ACT, DBT, and Emotion-Centered Problem-Solving Therapy. Results: Mom-Me group sessions are described, and an outline of key information (session goals, content, and homework assignments) is provided to facilitate practical implementation. Conclusion: In line with third-wave approaches, this group was developed to enhance maternal functioning, which, in turn, may help women cope with psychological distress during the transition to motherhood.

Analysis of the Effect of E-Satisfaction and E-Trust on Loyalty in E-Commerce

This research aims to analyze the effect of e-satisfaction and e-trust on attitudinal loyalty and behavioral loyalty in e-commerce in Indonesia. This research also analyzed the effect of behavioral loyalty on attitudinal loyalty. This research used SEM (Structural Equation Model) AMOS version 24 and the data collection used questionnaire method. The population in this research were undergraduate students who had at least 2 times shopping at e-commerce. There were 254 respondents in this research. The results obtained that e-trust had positive and significant effect on e-satisfaction, and e-satisfaction had positive and significant effect on attitudinal loyalty and behavioral loyalty. However, in the research, it was found that e-trust had negative and significant effect on attitudinal loyalty, and e-trust had positive but insignificant effect on behavioral loyalty. In this research, it was also found that behavioral loyalty had positive and significant effect on attitudinal loyalty.

Determinants of patient behavioural loyalty on primary health centres: Evidence from a cross-sectional study in Indonesia

Background: Patients' loyalty to visit and use the services provided by the primary health centers (PHCs) is an important requirement of a patient referral system in many countries. The aim of this study was to examine the influence of internal service factors (service provider, service process, and service environment) on service quality and behavioural loyalty of patients in Indonesian PHCs ( Puskesmas). Methods: A cross-sectional study was conducted in 14 districts in Aceh Province, Indonesia between September and December 2020. Data were collected in 102 PHCs that were selected randomly from 137 PHCs that have an Inpatient Unit in the province. The demographic data, three components of internal service factors (service provider, service process, and service environment), the service quality and behavioural loyalty were assessed using a validated questionnaire. Hypothesis testing was conducted by using the structural equation model (SEM). Results: Our data suggested that two elements of internal service factors (service provider and service environment) had a positive and significant influence on service quality of the PHCs with p<0.001 and p=0.021, respectively. Service quality had a positive and significant influence of behavioural loyalty of patients to the PHCs (p=0.003). Service quality however did not serve as an intervening variable between internal service factors (service provider, service process, and service environment) and behavioural loyalty of patients, with p=0.091, p=0.230 and p=0.260, respectively. Conclusions: Service provider and service environment are two main factors that influence the service quality and the service quality directly influence the behavioural loyalty on PHC users. Therefore, to increase the patients' loyalty to use the PHC services, the quality of the services should be improved by levelling up the quality of providers and both physical and social environments in the PHCs.

Customer loyalty in the kids café business: the role of relationship benefits

ABSTRACT This study explores the positive relationships between the three dimensions of relationship benefits (confidence benefits, social benefits, and special treatment benefits), attitudinal loyalty (consumer emotion and customer commitment), and behavioral intention in the Kids’ café segment. To test the proposed hypotheses, structural equation modeling was utilized based on data from a total of 263 customers visiting Kids cafés in South Korea. The current study demonstrated the role of relationship benefits as a key determinant of attitudinal loyalty (customer emotion, customer commitment) and behavioral loyalty in an emerging business paradigm of Kids’ café services. The results offer insight not only into how the salient constructs might impact behavioral loyalty but also provide practical guidelines for enhancing the effectiveness of relationship benefits thus helping facilitate behavioral loyalty in the strategic relationship marketing practices of Kids cafés.

Acceptance and Commitment Therapy (ACT) for Problematic Anger: A Case Study

Though anger is a common human emotion, the unfettered behavioral expression of anger is often costly, contributing to a range of functional impairments, poor quality of life, and both physical and mental health problems. The current case illustrates how a third-generation cognitive behavioral therapy, Acceptance and Commitment Therapy (ACT), may be effective in reducing suffering linked with problematic anger. The client (“Robert”), a treatment-naïve man of low socioeconomic status, presented to a university training clinic reporting problematic anger outbursts that interfered with his relationships at work and with his girlfriend. The therapist conceptualized Robert’s problematic anger through the ACT psychological flexibility model, wherein Robert’s anger appeared to function as experiential avoidance to distance him from underlying emotional hurt. The therapist used ACT over 27 sessions to reduce Robert’s psychological inflexibility while promoting more psychological flexibility. Early sessions highlighted the unworkability of Robert’s anger, whereas subsequent sessions focused on clarifying values, loosening cognitive fusion, facilitating present moment awareness, and cultivating mindful acceptance in the service of living a meaningful life. The therapist monitored treatment progress using quantitative measures and qualitative reports. Collectively, the client showed notable gains. The case study adds to the growing body of literature supporting ACT for problematic anger.

Evaluation of knowledge sharing and its role in organisational innovation using structural equation modelling: a case study of Civil Aviation Organisation

ABSTRACT With the expansion of competition among organisations, the key factor in their lives is organisational innovation, the proper management of which requires a strategic perspective. In addition, the growth of innovation in the organisation depends on the tacit knowledge of the experts of that organisation. This research empirically investigates the relationship between knowledge sharing and its role in organisational innovation in the Civil Aviation Organization (CAO). In this study, 12 main hypotheses related to knowledge sharing and organisational innovation in the questionnaires were considered and data were collected from 295 managers of CAO, and LISREL was used to validate data and examine the hypothesised relationships. The model presented in this study; Personality, expected results, mental norms, perceived behavioural control, structural characteristics, commitment, trust, organisational culture, organisational environment, information, and communication technology were considered as exogenous variables that will directly affect the voluntary sharing of knowledge and demand-based knowledge. Findings showed that personality, subjective norms, structural characteristics, commitment, trust, organisational culture, organisational environment, information, and communication technology positively influenced voluntary knowledge sharing. Moreover, personality, expected results, perceived behavioural control, structural characteristics, trust, organisational culture, information, and communication technology positively influence demand-based knowledge sharing. Finally, findings showed that voluntary knowledge sharing has a stronger influence on organisational innovation and is more important than demand-based knowledge sharing. The present study highlighted that voluntary and demand-based knowledge sharing significantly and positively influences organisational innovation, and knowledge sharing and organisational innovation appear to be key drivers for gaining competitive advantage.

The effect of brand equity on investor loyalty in online securities trading using the Technology Acceptance Model

The more equity a brand has, the stronger its behavioral loyalty, according to branding theory. This research adopted the technology acceptance model framework to explain the impact of brand equity on investors' loyalty in online securities trading. Our data was collected via a multi-method approach, and using a structured survey, the impact of brand equity on behavioral loyalty was tested. The findings indicate that brand equity impacts behavioral loyalty but does not influence mediators. This research also suggests that perceived ease of use and usefulness play an important role in mediating variables. Our findings impact retailers and brand owners in a variety of ways.

Manager Ethical Behaviour and Employee Affective Commitment

The influence of manager behaviour on employee positive work behaviour has sought empirical evidence against the backdrop of robust conceptual and theoretical positions on the subject. Considering this debate, this study examines empirical relationship between manager ethical behaviour and employee affective commitment among SMEs operators in Port Harcourt. The study conducted based on positivist philosophy had used the validated and reliable survey instrument to obtain data from a sample of 143 respondents. The data obtained were analyzed using the Pearson Statistic and multiple regression. The co-efficient obtained shows a positive relationship between manager ethical conduct and employee affective commitment. The regression result indicates that up to 68% of the variance in the employee affective commitment construct is predicted by manager ethical behaviour and integrity and accountability components have the highest impact on employee affective commitment. Conclusively, manager ethical behaviour, correlates with employee affective commitment, therefore, it is recommended that manager should show integrity and accountability as a means of attracting commitment through the confidence reposed in managers known for doing the right things

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research.

This study aimed to identify the factors affecting consumer behavior and customer loyalty toward organic food. Whether consumers seek organic food for a healthy body or more as food for thought continues to be debated. However, since consumers’ purchase habits are based on their honest life experiences, which shape the building of a brand, this study reviewed the extant literature to understand the factors influencing the purchasing behavior for organic food. The follow-up problems highlighted in the research are related to organic business marketing strategy. Based on our methodology, we conducted semi-structured interviews to gain themes for qualitative research. The study found that availability, variety, and taste were the top three factors affecting consumers’ purchase decisions; surprisingly, neither price nor health-consciousness was the first concern. Using market-led innovation as an innovative lens to understand customer loyalty, this research highlights sustainable and advantageous business practices in the organic food market to enrich the literature on organic food purchasing behavior from multiple stakeholders.

A Multidimensional Approach for School-Aged Children who Stutter.

Therapy for school-aged children who stutter (CWS) and their parents should be holistic, individualized, and multidimensional, considering the child within their real-life context and using a solution rather than problem-focused approach; highlighting and drawing on the strengths, resources, values; and coping skills that each family brings. Therapy at the Michael Palin Centre draws on a number of psychological approaches, including solution-focused brief therapy, cognitive behavior therapy, acceptance and commitment therapy, and compassion-focused therapy. Aspects of these approaches are discussed in this article to describe the therapeutic intervention for two school-aged CWS (aged 8 and 15 years). The Palin Model (2019) is used to conceptualize the factors that influence stuttering, as well as the different components of therapy that may be relevant for each individual family. The overarching aim of therapy, for children to become competent and effective communicators, whether they stutter or not, is described through a range of practical therapeutic activities, including exploring communication skills, openness and desensitization, exploring thoughts and feelings around stuttering, building confidence, expanding comfort zones, and developing self-efficacy. Qualitative and quantitative outcomes are presented for each clinical case.

Does the digitalization of retailing disrupt consumers’ attachment to retail places?

This study breaks new ground in the marketing domain by extending the concept of place attachment to the study of the online retail environment. We provide empirical evidence that consumers can establish strong attachments not only with traditional offline places but also with online retail stores. Moreover, we assessed how distinct dimensions of the place affect the formation of consumers’ attachment and their behavioral loyalty. Our findings show that while consumers who feel a strong sense of attachment toward the place engage in spreading positive word-of-mouth regardless of the environment, their attachment to the store does not prevent them from switching to another provider, especially in the online environment.

The influence of norms on tourist behavioural intentions

This article examines how various norms affect customer loyalty behaviours, including revisiting intentions and positive word of mouth (WOM). Subjective norms were modelled as independent variables, while personal and cultural norms were used as mediators. The rationale for these proposed relationships is provided in the article. The normative conduct theory and the theory of planned behaviour were utilized in the development of this integrated model. Data were collected from 668 tourists at five different tourist locations in districts in the northern province of Pakistan. The results demonstrate that injunctive norms were significant predictors of tourists' revisit intentions and positive WOM intentions. Descriptive norms were also significant in predicting revisit intentions. Surprisingly, these norms appeared insignificant in terms of a direct relationship with positive WOM. Nevertheless, personal and cultural norms significantly mediated the proposed relationships. The current study extends the existing empirical and theoretical body of evidence regarding tourists' subjective, cultural and social norms, and their effects on tourists’ behavioural intentions. The findings also yield useful insights for marketers and governmental bodies that will aid in future decision-making.

Impact of recruitment practices on organizational commitment: mediating role of employer image

PurposeFrom managerial perspective, the authors investigate the boundary and effective conditions of recruitment practices (e.g. job advertising and manager recruiting behavior) on recruitment outcomes that include employer image and organizational commitment in the context of recruitment practices. Drawing on signaling theory, the authors argue that using recruitment practices is generally more effective for creating employer image and organizational commitment.Design/methodology/approachThe authors received a final sample of 213 from the employees of beverage industry. In doing so, statistical softwares SPSS (v.23) for data screening and SmartPLS (v.3.3.3) were used for hypothesis testing.FindingsUsing survey-based study, the study finds (1) that recruitment practices including job advertising and managers' recruiting behavior can be superior to developing employer image that positively can value the organizational commitment (2) The study identifies a significant role of employer image that is mediating between recruitment practices and post recruitment outcome (e.g. organization commitment).Practical implicationsThe outcomes of the study provide valuable directions for human resource (HR) managers in national and multinational public organizations. The article offers recruitment strategies/practices to enhance employer image and organizational commitment.Originality/valueThe novelty of the study is the unique research framework, as the current paper is among the pioneers to empirically analyze the effect of recruitment practices on post-recruitment outcome testing the mediating relationship of employer image between job advertising organizational commitment and between managing recruiting behavior and organizational commitment.

The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry

Instagram is used as an effective and visual marketing channel for building brand equity in the minds of consumers. Therefore, this study aims to classify Instagram marketing activities and analyze the associated effects on customer-based brand equity (brand awareness, brand image, perceived quality, brand love, and Instagram re-usage intention) formation through Instagram marketing activities. To this end, data were collected from 358 coffee consumers who had visited any of the five coffee brand Instagram accounts used in this study and analyzed using SPSS and AMOS. The results showed that four sub-dimensions (interaction, entertainment, customization, and trendiness) of Instagram marketing activities affect brand equity (brand awareness, brand image, and perceived quality), which in turn led to attitudinal loyalty (brand love) and behavioral loyalty (Instagram re-usage intention) towards the brand. This research comprehensively illustrates the influences of Instagram marketing activities on customer-based brand equity. The findings of this study will enable coffee brands to more accurately forecast the future purchasing behaviors of their customers through Instagram marketing activities and provide a guide to managing brand equity as well.

Technology readiness and e-service quality – impact on purchase intention and loyalty

PurposeThis paper aims to explore impact of technology readiness (TR) on e-service quality (ESQ) and effect of ESQ and TR on purchase intention (PI) and behavioral loyalty (BL) in the context of online shopping.Design/methodology/approachWith the help of the existing literature, the authors propose a conceptual model. Questionnaire was designed to collect data, and analysis has been done using a final sample of 341 respondents.FindingsThe results show how TR has a significant impact on ESQ, PI and BL. Outcomes also highlight that only three dimensions of ESQ have a positive impact on both PI and BL. System availability dimension of ESQ impacts neither PI nor BL. Therefore, TR and ESQ together play a vital role as enablers in influencing BL and PI in online shopping context.Practical implicationsThe study results will serve as a guide to business-to-consumer e-commerce players and help them to determine how TR and ESQ dimensions will help them to build BL and PI for online shopping.Originality/valueThis is one of the first studies that takes into consideration both TR and ESQ and check how they impact PI and BL. Also, in the Indian context, it is an under-researched area and tries to fulfill this gap.

The Cognitive Image and Behavioral Loyalty of A Coastal and Marine Destination: A Study in Acapulco, Mexico

ABSTRACT The objectives of this study were: (i) to identify the factors of the attributes related to the cognitive image of a coastal and marine destination; (ii) to segment the demand based on the satisfaction generated by the attributes; and (iii) to establish what image attributes can predict loyalty. This study took place in Acapulco, a coastal and marine destination in Mexico. This quantitative study used 441 valid questionnaires from domestic tourists. The data were analyzed using factor analysis, and a K-means segmentation was performed. A step-by-step multiple regression was also used. The results show six factors: “Personal attention,” “Tourist infrastructure,” “Cultural activities,” “Quality of service,” “Natural and aquatic activities,” and “Entertainment.” Also, three segments were identified, based on the attributes of the image: “Want it all,” tourists who are satisfied with all the attributes of the image; “Coastal activity seekers,” visitors experiencing a greater satisfaction level with natural, aquatic, and cultural activities; and “Passive tourists,” who had lower levels of satisfaction compared to the other groups. Concerning the attributes that can predict loyalty, “Acapulco as a vacation spot for the family” was the most important predictor of intentions to return and intentions to recommend the destination.

Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us

Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us

ОЦІНКА ТА АНАЛІЗ ПОКАЗНИКІВ СПОЖИВЧОЇ ЛОЯЛЬНОСТІ У МАРКЕТИНГОВІЙ ДІЯЛЬНОСТІ КОМПАНІЇ

The article is devoted to the systematization, evaluation and analysis of consumer loyalty indicators. It is taken into account that the nature of consumer loyalty is formed by the behavioral and emotional features of consumer behavior and the concept of loyalty includes five main components: customers are completely satisfied with the quality of the brand, consumers want to keep in touch with the company, consumers intend to buy the brand regularly and make cross-purchases, consumers are ready to convey their positive purchase experience and recommend the brand to others, consumers are not intended to buy good/services of competing companies. Indicators of consumer loyalty to the brand are systematized and the following groups are proposed: indicators of actual purchasing behavior, cognitive indicators, perceptual indicators, indicators of behavioral loyalty and indicators of consumer attitude to the loyalty program. The group of actual purchasing behavior indicators includes the following indicators: Customer retention rate, Rate of loyal customers, Repeat purchase rate, Share of wallet, Churn rate, Cross-sales and up-sales metrics. The group of cognitive indicators includes indicators that characterize the level of consumer awareness of the brand, his intentions regarding future interaction with the company, as well as rejection of alternative products of competitors. It is highlighted that perceptual indicators are determined by measuring the consumer satisfaction index, which is derived from three manifest variables: the level of overall satisfaction, the degree of expectancy disconfirmation and brand performance (comparison to an ideal), as well as measuring consumer attitudes towards the brand. Indicators of behavioral loyalty reveal the consumer's behavioral relationship with the company, reflect heightened levels of brand involvement that in turn result in an increased information search about company marketing activities, its new products, discounts, event marketing etc. So an indicator of consumer communication activity through word of mouth and social networks, an indicator of consumer involvement in the company's marketing activities and an indicator of consumer communication with the company are outlined. It is noted that the results of the study are useful for companies to improve the effectiveness of marketing audit and implement a comprehensive assessment of the level of consumer satisfaction as well as increase the overall efficiency of its marketing activities.

Pengaruh Brand Experience Terhadap Brand Loyalty Pada Restoran

The purpose of this study is to determine the influence of brand experience towards brand loyalty at Restaurant Pondok 18 Pontianak. This research used quantitative approach. Primary data was collected through direct field survey using questionnaire with 5-point Likert scale and close ended questions. Sample of this research was 100 dine- in customers of Restaurant Pondok 18 Seafood Pontianak: calculated with Slovin formula and collected by random sampling. Data was analyzed with descriptive statistic, correlation, and regression analysis. The result indicates that there was a significant influence between brand experience and brand loyalty with value of 42.3%. Brand experience and brand loyalty also have a strong positive correlation. Furthermore, sensory experience become the most determined brand experience dimension compared to affective, behavioral, and intellectual experience. Meanwhile, attitudinal loyalty shows bigger determinant than behavioral loyalty in term of brand loyalty. Thus, restaurants premises are strongly suggested to improve company logo to enhance customer interest, to ensure having a membership program, and to maintain food quality.&#x0D; Keyword: brand experience, brand loyalty, restaurant, sensory experience

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

This research aims at contributing to the integration of other constructs that have not been traditionally used in the Theory of Planned Behavior (TPB). The paper's goal is to render the TPB more relevant and effective in predicting consumer decisions in diverse service environments such as fast food restaurants. For this purpose, the paper proposes a conceptual model that analyzes both the direct and indirect impact of food values, subjective norm, and brand love on behavioral loyalty toward fast food restaurants. In order to test the proposed model, we designed a questionnaire and distributed it to fast food consumers in the city of Puebla (Mexico). Data from the sample of 3565 respondents were collected and analyzed by using descriptive statistics and PLS regressions. The research makes several key contributions: First, it predicts behavioral loyalty rather than relies on more usual behaviors in the TPB, such as intention to purchase. Second, it analyzes the direct influence of food values on the constructs of subjective norm and brand love – in contrast to most previous research that has focused on measuring the relative importance of food values in food preference. Third, the study establishes the importance of including emotional variables in the TPB like the construct of brand love.