Strategies and techniques of the applied behavior analysis approach were used to improve the performance of individual employees in two small businesses, a neighborhood grocery store and a downtown game room. Desired goals were described in observable terms, performance repeatedly monitored, and observer reliability assessed. In Experiment I, several potentially reinforcing consequences (time-off with pay, feedback, self-recording) were arranged for desired performance and desired tasks were clarified. A multiple-baseline design across behaviors was employed. The mean performance level of the three behaviors improved from 53, 35, and 57% to 86, 87, and 86%, respectively. In Experiment II, a reversal design (ABAB) was used. Performance increased from baseline means of 62 and 63% to 93 and 97%, respectively following the introduction of a goal-clarification and contingent pay system. The two studies indicate the potential of the behavior analysis approach for persons involved in the world of work.