Abstract Flatspotting involves delayed elasticity, so conventional principles of polymer viscoelasticity should be applicable. The strain behavior of the tire cord material during the complex stress and thermal history of the tire is idealized in a model, assuming flatspotting is caused mainly by the tire cord material and that the strains in the cord in the footprint area are less than the strains in the cords elsewhere in the tread. A flatspot index based on this model is empirically correlated with tire performance. It is shown here that this commonly used empirical index can be quantitatively interpreted in terms of a viscoelastic property of the tire cord material, in this case, creep compliance of nylon 66. Flatspotting depends on the shape of the viscoelasticity function, which is governed by chemical composition, stress differences in the tire, and the effect of environmental variables on the time scale. The most important environmental variables are temperature and moisture content. Certain qualitative predictions of tire behavior can be made on this basis.