Occupant behavior is among the main causes for the mismatch between simulated and in-use energy performance of buildings. One of the strategies considered capable of reducing user’s behavior induced energy consumption, while increasing indoor environmental quality is the application of Building Automation and Control Systems (BACS). In this study, three building user’s profiles have been considered depending on their energy consumption. The energy savings due to BACS class increase have been calculated, and a cost–benefit analysis (CBA) has been performed to evaluate the feasibility of different scenarios. Additional co-benefits perceived by the individuals have been accounted for in the form of willingness-to-pay (WTP). The methodology is applied to two case studies: a nearly zero-energy building (NZEB) rural single-family house and a recently renovated dwelling in an apartment block. The results show that the main reductions are achieved by the users’ behavior alone, and the adoption of BACS is economically feasible only when an incentive program is in place, and the WTP is repeated as a recurrent co-benefit over the years. In particular, relying only on energy reduction due to higher BACS class introduction is not economically desirable. The greatest savings are achieved by the behavioral change of the user when coupled with BACS, supporting their potential role in improving user’s energy literacy. Finally, incentive schemes are necessary to reduce the investment costs of such projects, being these the most influential variables in the feasibility of BACS applications.