PurposeThe purpose of this paper is to explore the current impact of virtual worlds on librarianship and identify significant gains in a new mode of information delivery and immersive learning.Design/methodology/approachThrough exploratory research and observation, the prospective study addresses a very new trend in information delivery and technology within library services.FindingsProvides evidence of global collaboration among information scientists, significant contributions to library collections, and potential for educational opportunities through immersive learning environments.Research limitations/implicationsA small number of librarians are participating in virtual world librarianship in relation to the profession, due to the mode being a very new one. Future research should include studying the needs of library patrons and information seeking behaviors in virtual worlds along with accessibility, security and sustainability.Practical implicationsThe study implies many educational opportunities and potential for information organization, information delivery, multimedia, and immersive learning on a global scale.Originality/valueThis study presents significant evidence that virtual worlds have provided a new medium of information delivery and educational opportunities that librarians are currently embracing and sharing with other fields, including medicine, art, science, and education.