Beauty Magazines Research Articles

Fit for Motherhood: The Glocalization of Maternal Physical Activity in Mother and Baby Magazine

Fit for Motherhood: The Glocalization of Maternal Physical Activity in <i>Mother and Baby</i> Magazine

Analysis of Formative Characteristics of Nail Designs Published in Nailpia Magazine

This study examines the characteristics of nail design, focusing on the works of Nailpia, a domestic nail beauty magazine to analyzes nail art design, according to season, from the formative aspect. The purpose is to develop future nail art designs and to utilize them as important data for the continuous development of the nail market. The photo data analysis period of this study is based on the works shown in S/S season and F/W season of Nailpia NAILS published from March 2020 to February 2021; a total of 60 photos from 12 magazines were analyzed. The research results are as follows. In the form of the S/S season, wh and high-saturation colors were mainly used for the oval shape color, and parts, stones, and glitter were mainly used for objects. In the case of the F/W season, it can be seen that wh and low-saturation colors were mainly used for the oval shape color, and parts and stones were the predominate objects.

A Study on the Influencing Factors of Fashion Beauty Magazine Curation Service Usage Intention: Focused on the Extended Technology Acceptance Model

A Study on the Influencing Factors of Fashion Beauty Magazine Curation Service Usage Intention: Focused on the Extended Technology Acceptance Model

ПРАГМАТИКА ПЕРЕКЛЮЧЕНИЙ КОДОВ В ГЛЯНЦЕВОМ ЖУРНАЛЕ «ELLE»

To date, the linguistic aspect of the language of fashion has been studied insufficiently, therefore this research area is becoming increasingly popular. Modern glossy fashion and beauty magazines are characterized by a high percentage of code-switches. Linguists studying this linguistic phenomenon are particularly interested in researching foreign language units in magazine texts. The article deals with the problems of contact and gender linguistics: the influence of the gender focus of a glossy magazine on the usage of code-switches and their functions; it reviews the relevant scientific works, analyzes the specifics of women’s speech and examines the pragmatic aspect of foreign language units in glossy magazines for women. In women’s glossy magazine articles, code-switches are used for 7 different pragmatic reasons. The results of the quantitative analysis demonstrate that Elle magazines are characterized by the usage of foreign-language units with different intentions: topic-related, effort-saving and emotional ones. The prevalence of these functions is explained by the gender focus of the glossy magazine Elle. The genre-thematic uniqueness of Elle determines the usage of codeswitches with topic-related intention. The terminology of the fashion and beauty industry implies the usage of popular expressions in this field, which, as a rule, are more concise than the units of the Matrix language. On the one hand, the reason for code-switches is to save the effort, on the other hand, they serve the topic-related function of the magazine, i.e. we are dealing with the combination of pragmatic functions. The predominance of the emotional code-switches is explained by the brightness and expressiveness of women’s speech.

An Analysis of Puffery in Advertising Slogans

Puffery usually been used in beauty product advertisements especially in a cosmetic product as it is a major expenditure for many women. We conducted a content analysis on two beauty magazines in Malaysia that are Female and Cleo. We aim to identify the elements of puffery in the advertising slogans that are used by beauty products company in advertising their products in the magazines. Result shows that Female magazines has 74.5% puffery slogans while Cleo employs 25.5% puffery in the advertising slogans. On top of that, results also shows that the beauty products that employ puffery in the advertising slogans decrease from 2015 to 2018. Based from the results, we conclude that the usage of puffery in advertisements decrease over the years as it is viewed as less effective and exaggerated.

‘Should Latinas go blond?’ Media representation and the regulation of Latina bodies and Latinas’ social and cultural practices in a beauty magazine

In the United States, ‘Latinas’ is an ethnic category that includes a very diverse population. Since second- and third-generation Latinxs tend to be Englishdominant speakers, it is common to see publications in English that target this group. This study analyses how one of these publications, a beauty magazine for Latinas, uses different linguistic devices in their interviews and beauty advice columns to create a racially/ethnically homogeneous image of this community. My analysis focuses on this publication’s articles about hair, with particular attention to metaphors, the use of Spanish, and the indexicality of the term Latina itself. It shows that while characteristics of, and stereotypes about, Latinas are praised and celebrated, the advice offered contains instructions to regulate the Latina body to conform to beauty norms that are more valued in the United States, those associated with White women. Also, my analysis shows how this publication establishes different levels of Latinidad (Latinity) in which being too Latina represents traditional and primitive values that seem to be part of these Latinas’ imagined community’s heritage but not their own. I argue that these advice articles are intended to discursively create a Latina body acceptable to mainstream America; that while attempting to create a homogeneous image of Latinas, the publication paints a picture of tolerance toward Latinas that many of them do not experience; and that the articles do not take into account racial, social, ethnic and sexual differences among Latinas. I show how instead this publication seeks to regulate the Latina body and establish which Latinas’ social and cultural practices are acceptable for White America, so that they do not disrupt the predominant social order.

Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser

Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser

Императивы и идеалы редактора журналистского текста (рецензия на книгу С. Соколовой «Как стать лучшим редактором глянца и медиа: самоучитель от экс-редактора Vogue». М.: Эксмо, 2020)

Императивы и идеалы редактора журналистского текста (рецензия на книгу С. Соколовой «Как стать лучшим редактором глянца и медиа: самоучитель от экс-редактора Vogue». М.: Эксмо, 2020)

Teaching the Relationship of Ads to Content in Media: A Lesson Plan &amp; Assignment

Abstract: This lesson plan and assignment help students understand how the advertisements they see in media outlets are related to media content—that it is no accident if they see an ad for cosmetics in a beauty magazine. After learning about the basic economic incentives of ad-supported media, students are each assigned a different magazine to analyze. They evaluate how the cover and editorial content serve to attract a specific audience defined by demographics and/or psychographics. They learn that those audiences are attracted by the magazine's content so that their attention may be sold to advertisers. Then students analyze a selected ad for the strategies designed to appeal to that targeted audience. They analyze how that ad fits into the "brand friendly" context of the magazine's editorial content.

Empowering or Oppressive? Breast Implants as a Dialogue

For this dialogue, the authors propose to examine the topic of cosmetic surgery, specifically breast implants, and its implications. Our focus is to answer the question, “Is undergoing cosmetic surgery a mode of oppression or empowerment for women?” In order to gain some further insight into the matter, the authors set up a fictional situation. In this situation, two women, Elizabeth and Natalie, engage in a conversation about a famous female celebrity on the cover of a popular beauty magazine. This particular celebrity has just undergone breast augmentation surgery. Elizabeth and Natalie have very different opinions regarding this celebrity’s decision to get implants. This paper is a discussion of whether it is possible for women’s choices regarding cosmetic surgery to be free from ‘coercion’, the definition of ‘power’, and the price and privileges of achieving ‘beauty’.

A study on the decoration of nail design in Korea and Japan: Fousing on the works in ‘Nailpia’ and ‘Nailmax’ for the last two years

This study is to examine the decorative features of the nail art works of ‘Nailpia’, which is one of the leading domestic nail beauty magazines which has a long history and trends, and ‘Nailmax’, a representative magazine of Japan. The purpose of this study is to compare the characteristics of nail design in Korea and Japan by seasons and to analyze the trends of nail design in relation to each season. As a research method, 46 works of ‘Nailpia’ and 46 works of ‘Nailmax’ were analyzed with the photographs of the final 92 works. During the study period, the data analysis period was based on four seasons in the last two years. At this time, it is revealed that the photo analysis was extracted twice by three doctoral degree major. The results of the study are as follows. First, this is the feature of the decoration that appeared in Korea ‘Nailpia’ and Japanese ‘Nailmax’ nail design. Korea had the Highest percentage of jewelery decorations in all seasons 63%, and Japan also had the highest percentage of 50%. In addition, the decoration of textiles was not common in both Korea and Japanese works. In korea, decoration using acrylic or gel was used in the decoration of other kinds. In Japan, there were many cases in which decorations did not appear comparatively, 40% of the works were not decorated. Second, as a result of analyzing the relation and change trend of nail decoration between Korea and Japan, Korea has been steadily increasing from the beginning of the 15 S/S season to the most widely used jewelery in both countries, while other materials showed the same pattern of trends in both countries starting from the 15 S/S season.

Body’s Image Concerns And Its Impact On Academic Achievements

1.1. Introduction:Someone`s self-perception is somebody's very own mental representation or identity or as organized definitive learning about one's self that could manage the social conduct. Young people observed to be occupied with redesigning and figuring their mental self-image. Poor self-perception diminishes self-adequacy and self-regard which cause mutilation in scholarly accomplishment. 1.2. Method:An observational study was led utilizing online questionnaire, 160 college undergraduates from various health sciences disciplines were included including both male, and female subjects. Effect of mental self-perception on educational accomplishments was examined. 1.3. Results:Results revealed that, physical appearance or body image did affect academic achievement or scholastic accomplishment. Most of the undergraduate students showed concerns regarding self-image, they get distressed due to physical appearance, further, their physical appearance also interfere in getting education and performing daily tasks. It is also observed that students who are satisfied with their self-image obtained higher grades as compare to their counterparts. Students found to be involve in watching TV as well as reading beauty magazine which also influence their cognitive powers and hence change their self-regard. 1.4. Conclusion: Understanding of connections between a positive self-perception and academic achievement can influence programs that are offered at college and universities. This study could be useful to academic wellbeing instructors, faculty and student affairs professionals involved in students counseling and motivations. Further research is needed to explore the link between academic success and lack of society`s concern regarding idea about beauty in reality.

Allure of the Abroad: Tiffany &amp; Co., Its Cultural Influence, and Consumers

Allure of the Abroad: Tiffany &amp; Co., Its Cultural Influence, and Consumers

Consumer Transformation: Cosmetic Surgery as the Expression of Consumer Freedom or as a Marketing Imperative?

McCracken’s analysis of identity construction in contemporary culture sees the drive to transform oneself as the expression of consumer agency and individual freedom. Transformation is accessible through cosmetic surgery, enabling consumers with funds to purchase a ‘whole new me’. This consumer is an active participant in the transformation process, not content with observing beauty but actively engaged in the creative construction of new improved selves. In doing so, they have “mastered the codes of cultural production” making themselves “co-creators in the culture they consume” (McCracken xvi). An alternative and far less positive narrative of consumer transformation focuses on the pervasive influence of promotion on individual identity. Marketing and promotion constructs a deficiency in the lives of consumers which, marketers imply, can be remedied by the purchase of cosmetic surgery. Rather than being powerful co-creators of their own fluid identity, consumers are constructed as victims of a promotional culture which valorises external values and ‘the new’ and preys on consumer vulnerabilities (Fatah 1). In this paper I draw on consumer blogs, industry webpages and regulatory and professional publications to explore the tensions between these competing narratives of bodily transformation. In doing so, I argue that there is an inherent paradox in the discourse of consumer transformation which advocates consumer freedom and creativity yet limits these freedoms to certain forms of ideal beauty which can be marketed by the promotional industries.

Analysis of the aesthetic stereotypes of women in nine fashion and beauty mexican magazines

Nowadays there are many health problems associated with body dissatisfaction experienced by many women, such as eating disorders. Such body dissatisfaction is associated with promoting an aesthetic ideal based on thinness. Mass media seem to play an important role in the dissemination of this aesthetic model. The aim of this paper is to analyze whether, the covers of the best-known beauty magazines fashion in Mexico continue to spread an aesthetic model based on really thin women. Nine most popular magazines in Mexico, and a total of 53 covers were analyzed, they had been published over the six previous months. Covers were rated in several categories related with aesthetic aspects. The results show that 100% of the covers still show the photograph of a woman as a lure, and that 98% of cases she was a thin or a skinny woman. Other data related to body shape and skin type of the model on the cover were also obtained. These results indicate that these magazines continue to spread the aesthetic model of thinness as the reference, and that the models on the covers are distant from the prototype women in Mexico. This could contribute to the development and maintenance of certain health problems, as other international investigations have also pointed out.

Relationship between body image and self-esteem among college going girls

The purpose of this study was to investigate the relationship between body image and self-esteem among college going girls using correlation design. A random sample of 250 students all of them belonging to Allahabad University completed a set of questionnaire of Rosenberg self-esteem questionnaire and body shape questionnaire result indicates that fashion or beauty magazines, social comparisons, overall appearance are important predictors of body image and self-esteem in adolescent college going girls and body image was confirmed to significantly related to self esteem which supported the hypothesis.

Media influence on dietary practices of college going girls

This study aimed to research into the effects of media exposure to slimming and fitness advertisements on body dissatisfaction, eating disorder symptomatology and weight loss behaviour and the relations between body dissatisfaction and extreme weight loss behaviour. A random sample of 250 students all of them belonging to Allahabad university completed a set of questionnaire body shape questionnaire, eat-26 and weight loss behaviour scale result indicates that fashion or beauty magazines, social comparisons, overall appearance dissatisfaction and critical body image processing are important predictors of body image and eating disturbances for adolescent girls the result highlights the need for media activism to help change the current normative body discontent of women in India.

The Ugly Duckling Effect: Examining Fixed versus Malleable Beliefs about Beauty

Storybook tales, movies, and beauty magazines often communicate the message that beauty is malleable. Malleable beliefs are generally found to be beneficial, but this is not the case in the beauty domain. Across two studies, we found that the “beauty is malleable” belief puts women (but not men) at risk for harmful appearance concerns, such as basing their selfworth on physical attractiveness, increased appearance anxiety, and increased interest in cosmetic surgery. These results were found when beauty beliefs were measured (Study 1) and manipulated (Study 2). Thus, the message that beauty is malleable has a potentially harmful effect on women's lives. This work also suggests that the typical finding that malleable beliefs are beneficial may reverse when the domain in question has unattainable standards.

The Globalization of Beauty: How is Ideal Beauty Influenced by Globally Published Fashion and Beauty Magazines?

The current research examined the portrayal of female beauty worldwide through a content analysis of 5577 female models in four top beauty and fashion magazines from 12 countries/regions. Different magazines used different standards to frame stories and select models, suggesting that the image of beauty was more a result of the editorial rooms than derived from objective standards. North American and European magazines dominated the beauty standards. Asian countries were relatively independent particularly in terms of sexual frames and sexual model selections. Magazines distributed in Latin America and South Africa were in danger of being assimilated into the Western norms of beauty.

LLOrral in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

The case requires students to choose a positioning, communication and distribution strategy for Yue Sai, L’Oreal’s troubled Chinese luxury brand, by analyzing extensive information about the Chinese cosmetic market and the history of the brand. The case illustrates the challenges that even leading multinational firms can experience when doing business in China, including (1) the trade-off between a functional and lifestyle value proposition and (2) how cultural beliefs and rising national pride influence Chinese consumers’ attitude toward Chinese and Western luxury brands. The case website allows students to watch Yue Sai's television commercials as well as video interviews with the CEO of L'Oreal China and the management team. Instructors can register to access the teaching note, which contains the username and password that will allow them to access instructor-only information on the case web site. This includes a PowerPoint presentation for use in class, TV commercials and infomercials, and professionally edited videos interviews with the CEO of L’Oreal China, the Managing director and Marketing Director of Yue Sai, as well as with consumers, retailers, and a beauty magazine editor. The case can be used in an undergraduate, MBA, or executive education course on marketing management, marketing strategy, brand management, international marketing, international business, or other related subject. A Chinese version of the case will be available shortly.