Brazier (1927) found that when one dimension of the beam cross-section was relatively smaller than the others, large in-plane displacements over the cross-section might occur, even though the strains could remain very small. Under this circumstance, the so-called Brazier effect refers to the cross-sectional ovalization, which leads to nonlinear bending buckling and collapses. This paper studies the Brazier effect by the nonlinear Variational Asymptotic Beam Sectional Analysis (VABS) theory which considers finite cross-sectional deformations. Nonlinear VABS reduces three-dimensional (3D) continuum to a one-dimensional (1D) beam analysis and a two-dimensional (2D) cross-sectional analysis featuring both geometric and material nonlinearities without unnecessary kinematic assumptions. The present theory is implemented using the finite element method (FEM) in the VABS code, a general-purpose beam cross-sectional analysis tool. An iterative method is applied to solve the finite warping field for the classical-type model using the Euler–Bernoulli beam theory. The deformation gradient tensor is directly used to deal with finite deformation, various strain definitions, and several types of material laws. Numerical examples demonstrate the capabilities of VABS to predict the sectional collapse of thin-walled structures under pure bending.