Reviewed by Debra Rae Cohen University of South Carolina Radio Modernism: Literature, Ethics, and the BBC, 1922–1938. Todd Avery. Aldershot, Hampshire and Burlington, VT: Ashgate, 2006. Pp. vii + 158. $89.95 (cloth). While the aural turn in modernist studies has been apparent for the last several years, with such pioneers as Garrett Stewart and Adelaide Morris foregrounding the sonic dimensions of textual production and the relation of the senses to mechanically reproduced sound, only recently has concerted scholarly investigation into the intersection of modernism and radio, in particular, begun to bear fruit. In last year's Wireless Writing in the Age of Marconi, Timothy Campbell significantly extended past work on broadcasting's inscription in modernist text. Todd Avery's stimulating new book takes a different tack, focusing on writers' actual involvement with the BBC to add a valuable layer to our increasingly complex and nuanced picture of relations between modernism and mass culture. Avery's particular interest is the use of the BBC as both vehicle and crucible for ethical discourse. Examining the broadcasts of Bloomsburyites, T. S. Eliot, and—somewhat surprisingly—H. G. Wells, he argues forcefully that modernist writers "heard in the vibrations of radio waves the sonic architecture of twentieth-century ethical thought" (31). To avail oneself of the unprecedented mass audience of the BBC, however, entailed inevitable negotiation with the institution's own moral agenda, as articulated by its sternly hieratic Director-General, John Reith. Avery usefully reiterates familiar arguments about the Arnoldian and evangelical bases for Reith's paternalistic conception of public service broadcasting as "a vehicle of national discipline" and cultural improvement (15). Following D. L. LeMahieu and media scholar Paddy Scannell, however, Avery argues that "radio was more unwieldy and less totalizable a technocultural phenomenon than the [BBC] administration wished it to be" (38); despite Reith's internal policing, he concludes, the BBC offered "a great practical flexibility to its broadcasters in terms of ethical positions" (139). Avery expertly traces the interplay between BBC internal politics and the broadcasting forays of various members of the Bloomsbury group, who, he argues, "wielded their belief in conversation, friendship, and internationalism as a tactical weapon against the relentlessly centripetal strategies" of Reith's administration (44). He ties this project to the progressive policies of Hilda Matheson, Head of Talks from 1927–32, whose "Brechtian" attitude towards radio, says Avery, led her to develop a model for an intimate style of broadcasting conducive to "oppositional politics" (48) and particularly suited to Bloomsbury ethical concerns, which he aligns with those of Emmanuel Levinas in their focus on the active acknowledgment of the Other. "Bloomsbury's lifelong fascination with . . . the ethics of conversation" thus carried, at this key moment in broadcast history, "an ideologically destabilizing and transformative potential" (51). Avery builds on the work of Kate Whitehead to limn intriguingly, though briefly, the contours of various Bloomsbury broadcasting careers; indeed, this chapter could have easily itself made up a book. Particularly valuable here are Avery's close reading of Woolf's 1937 "Craftsmanship" and his section on Desmond MacCarthy, whose centrality to BBC cultural programming is often overlooked. Avery is careful to indicate in his discussion of Matheson that the "intimate" mode of address (which became the recommended approach for most BBC talks) was employed for various purposes, and by broadcasters of varied ethical and political stripes.1 Yet by stressing—without citing a source—the "trepidation" the style caused Reith, he emphasizes its subversive qualities. This is an intriguing argument, though not supported sufficiently to be fully convincing, especially in light of the fact that BBC producers were from the outset concerned with developing techniques to insinuate programming "into the home atmosphere"; such domestication of the [End Page 581] medium was itself part of the Reithian agenda.2 Indeed, the tensions resulting from the paradoxical implications of such intimacy left their mark in modernist texts. Thus one wishes Avery had more fully developed his analysis of the imbrication of ethical content and the...