Combining educational environment with art has a long tradition within university museums, which are a valuable research resource, responsive to the needs of teaching, research and educational activities. At the same time, today not every school, university or research center has or can afford such museums. The article discusses innovative formats of interaction between educational institutions and artistic practices through public art — contemporary art practice, intended for the unprepared audience and implying the demonstration of art in a public, non-institutional environment. The article reveals the essence of the concept of public art, its evolution from understanding itself as an object to procedural and social practice; indicates the communicative, cultural and symbolic potential of public art in the formation of environments, communities, in the promotion of innovative ideas on the basis of universities or other educational institutions on the example of projects implemented at the National Research University Higher School of Economics, Moscow International University, Skolkovo Innovation Center. The conclusions of the article are the practical recommendations for creating public art projects on the territory of modern educational and research centers, based on communicative, site-specific, socially engaged approach.