The low level of competitiveness of domestic equipment significantly reduces consumer demand. This problem can be solved only on the basis of improving the quality level and operational reliability of manufactured machines, which are laid down in the production of equipment. (Research purpose) The research purpose is improving the manufacturing quality and reliability of Russian-made machines and equipment by improving their production and technical service. (Materials and methods) Investigated as initial information and materials the actual data on machines and equipment involved in agricultural production of countries; indicators of the intensity of their use and operational reliability. The following research methods were applied: monographic, comparative assessments, statistical, analysis and synthesis. (Results and discussion) The work is aimed at determining the reasons for the low level of quality of Russian equipment, substantiating the need for innovative development of production systems and technical service of machinery and equipment. It was determined that the basis of the high competitiveness of foreign equipment is the use of a proprietary method of technical service. The expediency of innovative development of the production and technological system and the creation of machine-building firms has been established. Only the company is interested in improving the quality of manufactured equipment, and only the company can organize branded technical service of its products. (Conclusions) The conducted organizational and technological studies have shown that improving the quality of manufacturing and reliability parameters of machinery and equipment based on the developed innovative method of organizing production and technical service will bring Russian engineering to a competitive level and ensure competitiveness and import substitution in technology.