Most modern cellular networks do not meet the updated needs of the market. Therefore, it is necessary to increase the efficiency of their operation to provide the required level of quality of customer service and at the same time reduce the overhead required for the operation and planning of cellular networks. This article is devoted to the generalization of the obtained scientific and practical results and the development of new information technology to increase the efficiency of the base station subsystem of the cellular operator. The developed information technology allows to reduce energy consumption, costs of construction and operation of the base station subsystem of the cellular operator, and thus increase the technical, energy, and economic efficiency of the base station subsystem of the cellular operator. The main result of the application of the developed information technology is to obtain the optimal architecture of base station subsystems and increase their efficiency. Furthermore, based on the use of developed methods, models, and information technology, the software was implemented to plan a more efficient subsystem of base stations of the cellular operator.