The purpose of this article is focused on analyzing the impact of non-compliance with product deliveries on the return on investment for the company Avantika Colombia S.A.S, located in the city of Barranquilla, by means of the financial indicator known as the Cash Cycle; taking into account the main actors in this supply chain, such as suppliers and customers, as well as the management of the company's financial resources. An investigative structure is proposed based on the following fronts: 1. Data collection (Database of the Dinamic Modular System, company DMS); 2. Data analysis; 3. Calculation of the Cash Cycle. Through the analysis of the results, we seek to be aware of how the level of service negatively impacts the organization from a financial point of view, that is, how it impacts the fact of delivering the merchandise late, measuring the capacity it has the supply chain to turn the investment back into money. In this sense, we can say that a positive cash cycle allows the company to leverage efficiently, that it operates through its own resources and does not increase its indebtedness with third parties, which is given through the timely and correct taking of decisions, achieving higher level of stability and competitiveness compared to other companies in the same sector. This indicator provides us with a managerial vision of how the logistics process is being carried out and thus, seek improvement strategies for it.