We reexamine the cosmological constant (CC) problem in a finite temperature setup and propose an intriguing possibility of carrying out perturbative analysis by employing a renormalization scheme in which the renormalized Higgs mass (or resummed mass, to be more precise) is taken to be on the order of the cosmic microwave background (CMB) temperature. Our proposal hinges on the fact that although the physical value of the CC does not depend on one’s renormalization scheme, whether or not a fine tuning is involved does. The CC problem is avoided in the sense that the renormalization process no longer requires finetuning. This is achieved essentially by renormalization scheme-independence of a physical quantity, which in turn is assured by bare perturbation theory. The proposal shifts the CC problem to a peculiarity of the consequent perturbation series for the Higgs mass (and other massive sectors of the Standard Model); the peculiarity is interpreted as an indicator of new physics after the expected mathematical structure of the series is scrutinized. Finite-temperature-induced complexification of the effective potential is observed and its interpretation is given. A consistency check in the cosmology context is suggested.
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