<p>Barcode-less fruit recognition technology has revolutionized the checkout process by eliminating manual barcode scanning. This technology automatically identifies and adds fruit items to the purchase list, significantly reducing waiting times at the cash register. Faster checkouts enhance customer convenience and optimize operational efficiency for retailers. Adding barcode to fruits require using adhesives on the fruit surface that may cause health hazards. Leveraging deep learning techniques for barcode-less fruit recognition brings valuable advantages to industries, including advanced automation, enhanced accuracy, and increased efficiency. These benefits translate into improved productivity, cost reduction, and superior quality control. This study introduces a Convolutional Neural Network (CNN) designed explicitly for automatic fruit recognition, even in challenging real-world scenarios. The proposed method assists fruit sellers in accurately identifying and distinguishing between different types of fruit that may exhibit similarities. A dataset that includes 44,406 images of different fruit types is used to train and test our technique. Employing a CNN, the developed model achieves an impressive classification accuracy of 97.4% during the training phase and 88.6% during the testing phase respectively, showcasing its effectiveness in precise fruit recognition.</p>