The article analyzes the peculiarity of the development of banking activity in EU countries as one of the elements of financial stability in the conditions of harmonization and joint regulation. In the article is shown impact of digital transformation, modern strategies and banking business models on the need to adapt the banking sector to new conditions. The leading role of the banking sector in stimulating long-term financing is determined, as the bank-ing sector affects the economic and social development of European countries. The banking sector is one of the factors supporting the economic growth of European countries and the EU in general. The types of banks are disclosed, where a significant role is assigned to the new wave of their development –digital banks. The place and role of state banks and development institutions, investment banks is revealed, special attention is paid to digital banks, which have significantly changed the banking industry. It was noted that the market of digital banks has a positive trend towards their growth in the EU. Emphasis is placed on the fact that technologies are changing the development of banking activity in European countries and the banking sec-tor. The trend of consolidation and concentration due to bank mergers and acquisitions is high-lighted, which is the most visible sign of this process. It is noted that the quality of banking services today has become one of the strategic changes in competition on the European mar-ket. The indicators of the development of the banking sector were analyzed, and their trends were determined, namely, the decrease in the number of banks, employees in credit organiza-tions, and the decrease in branches and subsidiaries of credit institutions in the EU. The author focused heavily on deposits in EU banks as a share of total bank assets, based on which an analysis of the dynamics of changes in the total volume of deposits in EU banks was carried out with further analysis of trend lines –using linear, logarithmic, polynomial and power func-tions. The author has forecasted deposits in EU banks according to the most likely scenario of the development of economic events, pessimistic and optimistic. It has been proven that trends have a gradual upward trend for the future
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