Bakery Chain Research Articles

The influence of emotions displayed and personal selling on customer behaviour intention

The impact of employee performance on customer behavioural intentions and consumption behaviour is important to service marketers. In many service settings, service organizations require emotional display and personal selling to stay competitive in todays market. Based on a review of service literature, this study investigates the effect of emotions displayed and personal selling on customer purchase amount and re-patronage intention in convenience-goods retail service settings. This work applies mystery shopper methods to data collected from a Taiwan bakery chain. Analysis of the results from 519 responded questionnaires in this study reveal that positive emotions displayed by contact personnel are unrelated to consumption expenditure, but do affect re-patronage intention. Further, the results show that personal selling negatively influences consumption amount. This study suggests that service managers consider enhancing their emotional display perspective in human resource practices, and focus on performing personal selling as a consumer need, in different service industries.

Influence of Genotype on Three Qualitative Winter Wheat Varieties Grown at S.C.D.A. Turda

Wheat quality is a notion difficult to define, because its uses are multiple and each use requires specific technological characteristics of wheat grain. Wheat quality in Romania is regulated by a multitude of national standards aligned internatinonale standards, based on which parameters for wheat milling and bakery chain place restrictions on receiving grain from farmers. Wheat quality is determined by the variety grown in climatic and technology conditions. Choosing a variety of wheat to ensure a better alignment of resources as the area's climatic and biological features of the variety is a prerequisite for obtaining a large production, stable quality and have a potentially quality corresponding of milling and bakery needs. Genotype influence on grain quality has been achieved in three varieties of winter wheat: Ariesan, Apullum and Dumbrava planted in the year crop 2008-2009 at S.C.D.A. Turda. In Tab. 1 values (mean repetitions) track quality indices studied on wheat varieties, which are compared by mean values. Tab.1 The quality indices studied on wheat varieties

Strategy, Incentive Design and Performance: Empirical Evidence

Firms pursuing different business strategies should align these strategies to incentive design. This study uses both archival and survey data on 110 stores of a Japanese high-end bakery chain to provide empirical evidence that misalignment between an organization’s business strategy and incentive design (i.e., weights for financial and non-financial performance measures) adversely affects firm performance. Our results suggest that a decline in the firm performance may be caused by managers’ shifting their focus toward financial measures that are inconsistent with a customer-oriented strategy. Although the firm requires the exclusive usage of non-financial measures in determining promotions, as expected, our results show that financial measures affect managers’ promotions. Additional analyses show that the influence of non-financial measures in promotion decisions becomes less pronounced after the firm shifts to a primarily financial-focused bonus plan.

An Action Research of Daily Closing : Some Field Evidence from A Bakery Chain

An Action Research of Daily Closing : Some Field Evidence from A Bakery Chain

Meaningful career development pathways

Bakers Delight Holdings is the largest retail bakery chain in the world. With over 650 bakeries in three countries the company employs both a large number of bakery staff in its company‐owned bakeries and several hundred corporate staff in support offices. Bakery employees include shop assistants, baking apprentices and bakery managers while the corporate offices have staff in areas including information technology, training, operations, purchasing, recruitment and marketing.