The commercial bail bond industry is one of the most profitable as-pects of America’s highly marketized criminal justice system that is increasinglyshaped by neoliberal structures and ideologies. Drawing on a specialised corpusof “Home” and “About Us” pages from bail bond websites, this paper is the firstempirical linguistic examination of commercial bail bonds discourse grounded inits legal context. Using corpus-assisted critical discourse analysis, we examinehow bail bond companies 1) discursively present and promote their services, 2)represent the legal system and its processes, and 3) construe arrest and detentionto prospective service users. The findings show that bail bond companies positiontheir services as an unobjectionably common (Brookes and Harvey 2017a) partof legal and financial self-management by normalising, legitimising, and idealis-ing their use whilst seeking to minimise the power-imbalance between themselvesand their often financially and socially disempowered ‘clients’. By grounding ourlinguistic analysis in a legal context, we demonstrate that these discourses simul-taneously serve whilst oppress those they purport to help, offering an example ofa local form of structural violence that subtly perpetuates neoliberal agendas anda two-tier justice system.
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