AbstractThe colloquial concept of ‘baby brain’ suggests that throughout pregnancy and into the immediate postpartum period, women have reduced cognitive abilities and are more distracted, forgetful, and incompetent. To date, a plethora of cognitive and neuropsychological research testing the cognitive functioning of pregnant women relative to other groups has yielded inconsistent and unclear findings. However, there is a notable lack of literature that adopts a social psychological perspective, critically assessing the contribution of social context to the ‘baby brain’ phenomenon. In this paper, we review the current ‘baby brain’ literature and outline two potential social perspectives that provide insights into this research area: stereotype threat theory and objectification theory. We argue that inconsistencies in the ‘baby brain’ cognitive literature may be impacted by under‐explored social phenomena, which may result from activation of stereotypes or objectifying cues throughout pregnancy and into early new motherhood. We end with suggestions for future social and personality psychological research directions in the area of ‘baby brain’.
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