The study aims to establish the fundamentals of the novel employability among the B40 group Graduates from Malaysian HLIs. The aim is in line with the 9th, 10th, 11th and 12th Malaysia Plans to nurture quality human capital with good values focusing on B40 group, relevant skills and knowledge to meet industry demand and spur economic growth through greater industry-academia collaboration. The project objectives are to elucidate the ways industry and HLIs collaborate to meet industry demand and spur economic growth, to determine the factors that help to improve the education quality for better students’ outcomes and institutional excellence, to determine the factors that causes issues among B40 graduates, to assess the B40 students’ performance in HLIs and finally to assess the employment demand among the B40 graduates in the job market.