The article analyzes the approaches to the definition of the value category in the humanitarian discourse. The genesis of axiological ideas is traced and the following peculiarities of their development are acknowledged: an indirect study of value problems without distinguishing and defining the value category within the two main groups of concepts regarding the understanding of the nature of values: objectivistic and subjectivist; the development of the axiological theory, determined by changes in the socio-political life, the development of philosophy, which, having gone beyond the ontological and epistemological concepts, shifted the angle of view to the relation of the subject to the object, which eventually led to its own awareness as a value; an attempt to re-evaluate the values by filling them with irrational-existential content.