AbstractAxial flux motors have been in the focus of many research work due to their promising properties when compared to conventional radial flux machines. Axial flux permanent magnet synchronous motors (AFPMSM) studied in the literature were mostly limited to surface‐mounted permanent magnet machines (SPMSM), excluding only a few studies about axial flux internal permanent magnet (AFIPM) or permanent magnet‐assisted synchronous reluctance (AFPMaSynRM) machines. Since numerous rotor topologies have been proposed and investigated in case of radial flux motors, analogous design methodologies can be developed in case of axial flux motors with rotor saliency. The parametrisation and modelling of a magnetically anisotropic rotor axial flux motor are presented. This approach is described generally and the method is applied to an example motor geometry. The results were validated by FEA (Finite Element Analysis), using the 2D multi‐slice and 3D modelling approaches. The modelling error was calculated and the analytical and numerical methods were compared. It was found that the proposed model was suitable for calculating important parameters of the anisotropic rotor axial flux permanent magnet synchronous motor (AnR‐AFPMSM) during the design process.