Purpose: The study highlights the need for healthcare providers to prioritize the implementation of enhanced authentication mechanisms and consent management systems to align with patient expectations and build trust. Additionally, the research emphasizes the importance of addressing the knowledge gap among healthcare staff through mandatory training programs and clear communication strategies. The proposed action plan outlines concrete steps to enhance data security and transparency, positioning the hospital as a leader in safeguarding patient information. Methodology: A survey was conducted among patients in a private hospital setting to assess their perceptions and expectations regarding the security of their medical information. The survey explored patient awareness of data security risks, preferences for authentication methods, and views on consent protocols for accessing health records. Originality and implication: This study provides valuable insights into patient perspectives on data security within a private hospital setting, an area often overlooked in broader healthcare data security research. The findings have significant implications for healthcare providers, emphasizing the need to align security practices with evolving patient expectations to maintain trust and ensure the responsible handling of sensitive medical information. Keywords: Patient Data Security, Healthcare Data Privacy, Patient Consent, Authentication Methods, OTP Verification, Electronic Health Records, Security Awareness Training, Trust in Healthcare, Private Hospital Setting
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