Marketing Awareness Research Articles

Các yếu tố ảnh hưởng đến sự phát triển của tiếp thị kỹ thuật số ở các doanh nghiệp Việt Nam

This study aims to identify and analyze factors affecting the development of Digital marketing in Vietnamese businesses. Through combining qualitative (in-depth interviews) and quantitative (survey) research methods, the results show that there are six main groups of factors affecting the application and effectiveness of Digital marketing, including: (1) Awareness and knowledge of Digital marketing of business leaders, (2) Human resources and professional skills, (3) Investment budget for Digital marketing, (4) Information technology infrastructure and communications, (5) Market and consumer behavior, and (6) Government policies and regulations. Among them, the factor groups of awareness and knowledge of leaders, human resources and budget are considered to have the strongest impact. Based on these results, the study proposes a number of key solutions to promote sustainable Digital marketing development for Vietnamese businesses such as enhancing awareness and skills training for leaders and employees, the first priority. budget investment, building modern technological infrastructure, and completing the legal framework for support from the Government.

Increased Productivity of Regional Potential-based MSMEs through Partnership Development

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.

Research on the marketing strategy of agricultural product community e-commerce

With the continuous progress and development of the “global e-commerce era”, China's community e-commerce of marketing environment of agricultural products is growing rapidly. At present, the level of e-commerce development in various regions of China is not balanced, resulting in farmers in many regions still lacking marketing awareness of community e-commerce. Through the analysis of the current status of China's e-commerce development of agricultural products, this study found that there are existing problems such as: the imbalance of agricultural products e-commerce development scale in various regions, the difficulty of agricultural products logistics and distribution, the uneven quality level of agricultural products, the lack of community marketing awareness among merchants, and the gap in e-commerce talents. Based on the content marketing theory, this paper draws research conclusions and puts forward suggestions for optimizing community e-commerce marketing.

My feed is what I eat? A qualitative study on adolescents' awareness and appreciation of food marketing on social media.

Adolescents spend much of their time online and hence are exposed to a lot of non-core (energy-dense, nutrient-poor) social media food marketing (SMFM). This may influence their dietary choices and health. This present study aimed to investigate adolescents' perceptions towards SMFM; that is, their recognition and appreciation of SMFM. Semi-structured one-on-one interviews were conducted with Dutch adolescents aged 13-16 years (n = 16), on Skype. Examples of food promotions on Instagram, Snapchat, TikTok and YouTube were discussed with adolescents. Adolescents' reasons for recognising and appreciating or liking SMFM were often related to the level of product integration. Factors that determined participants' recognition of SMFM included product focus (e.g., brand or product prominence), sponsorship disclosure, type of content (paid, influencer and peer-generated content) and promotional strategy (e.g., discounts, promotional texts, layout). Participants' appreciation of SMFM was determined by the format of a post (image, video, text, pop-up), trustworthiness of the source (brand, celebrity, friend/peer), type of product promoted (core, non-core) and appearance or layout of a post (e.g., professionalism, appeal). The present study contributes to the ongoing debate on how to increase adolescents' resilience to commercial messages that promote non-core foods. Adolescents mostly enjoy watching non-core video content from peers or influencers and do not perceive this as food marketing. It is recommended that future studies investigate the effects of earned social media marketing formats (i.e., unpaid peer and influencer endorsements) promoting non-core foods on adolescents' dietary intake, and how they can be made more critical towards such types of SMFM.

Youth and Young Adult Awareness of and Perceptions About Tobacco Marketing as a Social Justice Issue.

Systemic racism and tobacco-industry targeting contribute to disparities in communities of color. However, understanding tobacco as a social justice issue and the industry's role in perpetuating inequities remains limited. This study explored youth and young adult awareness of tobacco marketing and perceptions of tobacco marketing as a social justice issue. Focus groups were conducted with youth and young adults in 2020 and 2021, including individuals who used tobacco and e-cigarettes and those who did not use either. Online surveys were conducted in 2021 with youth (n = 1227) and young adults (n = 2643) using AmeriSpeak's nationally representative panel, oversampling for black and Hispanic Americans and people who smoke. Perceptions of flavor bans, social justice, and industry marketing were assessed. Most (>80%) survey respondents agreed that tobacco companies target youth. However, only 20% saw tobacco as a social justice issue. Focus group participants regardless of their tobacco or e-cigarette use, reported higher prevalence of tobacco advertising in their communities relative to survey respondents but did not view it as targeting communities of color. Black non-Hispanic (20.9%) and Hispanic (21.4%) survey respondents perceived tobacco as a social justice issue more than white non-Hispanic (16.1%) respondents. The majority (>60%) of survey respondents supported bans on menthol and flavored tobacco, regardless of race or ethnicity. Respondents broadly supported menthol and flavored tobacco bans and recognized tobacco-industry influence on youth. Low awareness of tobacco as a social justice issue highlights the need to raise awareness of the underlying factors driving tobacco-related disparities. The majority of young people see the tobacco industry as targeting them. Most young people support bans on menthol and flavored tobacco bans, with support across racial and ethnic groups. While few young respondents perceived tobacco as a social justice issue, some perceived tobacco companies as targeting low-income and communities of color. Black non-Hispanic and Hispanic respondents were more likely to perceive tobacco as a social justice issue than white non-Hispanic respondents. Efforts to raise awareness among young people of tobacco as a social justice issue may be key in addressing tobacco disparities and advancing support for flavor tobacco bans.

Green marketing's effect on customer satisfaction and awareness: an empirical study

Environmental sustainability has emerged as a major concern in today's corporate world. Governments are concerned about environmental issues. The term "green" has gained popularity in today's world. Green marketing refers to the strategy of endorsing goods or services that are friendly to the environment, and contribute positively to the earth. It boosts a company's brand and preserves the ecosystem. A boost of companies to use eco-friendly procedures and the provision of more sustainable choices to customers are the two main objectives of green practices marketing. The study goes through to evaluates consumers' awareness of green marketing, ascertains the pros and cons and obstacles of implementing green marketing, and analyses the elements that induce a consumer to choose green sustainable goods, the study is carried down with the locality respondents present around Chikkmagaluru district through the Forms and it concludes that Green marketing is a tool for preserving natural resources and safeguarding the environment for future generations, utilization of alternative energy sources to produce goods and services are ways to achieve sustainable growth. Green marketing had a positive impact on the worldwide market equally.

COVID-19 AND THE QUALITY OF AUDIT EVIDENCE: ASSESSING THE IMPACT ON AUDITING PRACTICES IN INDIA

COVID-19 pandemic was truly the striking booster for the surgical empowerment of Digital era and marketing. It revolutionized and transformed the B2B to B2C era. Although the awareness of Digital Marketing was buzzing in air before COVID-19, the visibility was certainly low. Few Top-rated brand corporates were progressively alert about its gravity-based largescale markets, big-size revenue, ensured that digital marketing would create a consumer-driven importance in a way ahead of bridging effective communication between consumers and businesses. Remote-and Hybrid working was the ultimatum in bringing more Online Business to the Marketing Managers onboard. The global consumers were highly influenced by trending digital campaigns and contents popped out on popular social digital platforms. Due to insufficient budget, startups were the first-time game changing players in markets who incessantly fought against all odds facing while developing the software on-demand. Extreme programming and Kanban made things possible and finally experts built viable interface for supporting efficient online infra through consumer-friendly apps and websites. The business corpus was entirely into online campaigns and held onto “Everything’s just ONLINE.” The data shows that out of many challenges, during the phase of COVID-19, 59% of some listed companies fueled their efforts on solving problems in areas of digital marketing and 66% of them finished of the task waiting for an ONLINE world that never was before. POST-COVID was full of new wave excitement, unlimited opportunities piled up for skilled digital marketers and service providers. The hiring process of these skilled content creators, digital marketing managers and online advertisers was just a culture shock in the new age digital era, however, “everything’s just Online” is the outstanding local to global trend in continuing.

An Analysis of Gender Representation In English Language Advertisements In Indonesia: A Corpus-Based Study

Abstract. The portrayal of gender in advertising has a significant impact on societal gender norms and roles. This study analyses gender portrayals in TikTok advertisements for various products and services. A random sample of 1000 TikTok advertisements for food and beverages, fashion, technology, and finance in the English language was examined. The investigation assessed the gender, functions, and commercial language of characters. The study employed corpus and quantitative analysis. AntConc corpus analysis software was used to capture the data. The research discovered that Indonesian online marketing perpetuates gender stereotypes, specifically by depicting women as passive houseworkers. However, masculine characters were frequently portrayed as aggressive and dominant. The gender representation of products and services varied. Even in English advertisements, the findings shed light on the complexities of gender portrayal in Indonesian internet marketing. Advertisements narrated in English may reflect more egalitarian attitudes on the part of ad creators, but male and female roles continue to imply gender inequality. This highlights the importance of gender equality in online marketing awareness and partnership in Indonesia. To promote diversity and gender equality across all product categories, advertisers and corporations must analyze their promotional language thoroughly. This study also highlights the need for larger sample sizes and additional data in order to completely comprehend gender representation patterns in Indonesian online marketing. The study emphasizes the significance of combating gender stereotypes and promoting gender equality and diversity in global media. Keywords: English, Gender Representation, Online Advertisement, Corpus Analysis, Tiktok

Improving Entrepreneur Skills for Micro Business Nearby Al Syakirin Gombak Mosque Malaysia to Achieve Sustainable Development Goals

Abstract. The Covid-19 pandemic has badly affected micro businesses in Malaysia. The condition is getting better after the Malaysian Government lifted restrictions due to Covid-19 prevention. Al Syakirin Mosque, Gombak Selangor Malaysia, has 345 zakat recipients, some of whom have micro businesses. The micro businesses are mainly located near the mosque. However, a lack of entrepreneurial skills results in prolonged development of their business although Covid-19 restrictions have been lifted, raising concerns about achieving SDG 1 (no poverty) and SDG 2 (no hunger) for the micro business. Meanwhile, there are many opportunities that they can utilize to develop their business, such as obtaining new markets and developing more variety of products. The community service program was conducted in May 2023 in Al Syakirin Mosque Gombak Malaysia in the form of training and consultation on digital marketing and financial management to 26 zakat recipients who have micro businesses or are planning to have micro businesses. Based on the participants’ evaluation in the Google Form, all of them found that the training has improved their knowledge and awareness of digital marketing, halal sources of funds, and preparing and using simple financial reports. In terms of their sales, within three weeks after the training, half of them reported an increase in sales. Based on the interview with participants, this program can reduce the poverty level among participants and educate them with financial literacy knowledge to be independent (SDG 1 on no poverty). This program is also viewed by the participants to be able to help them to open new businesses to avoid hunger and the digital marketing knowledge has opened a broader market to expand their business through the use of it (SDG 2 on no hunger).

Improving Entrepreneur Skills for Micro Business Nearby Al Syakirin Gombak Mosque Malaysia to Achieve Sustainable Development Goals

The Covid-19 pandemic has badly affected micro businesses in Malaysia. The condition is getting better after the Malaysian Government lifted restrictions due to Covid-19 prevention. Al Syakirin Mosque, Gombak Selangor Malaysia, has 345 zakat recipients, some of whom have micro businesses. The micro businesses are mainly located near the mosque. However, a lack of entrepreneurial skills results in prolonged development of their business although Covid-19 restrictions have been lifted, raising concerns about achieving SDG 1 (no poverty) and SDG 2 (no hunger) for the micro business. Meanwhile, there are many opportunities that they can utilize to develop their business, such as obtaining new markets and developing more variety of products. The community service program was conducted in May 2023 in Al Syakirin Mosque Gombak Malaysia in the form of training and consultation on digital marketing and financial management to 26 zakat recipients who have micro businesses or are planning to have micro businesses. Based on the participants’ evaluation in the Google Form, all of them found that the training has improved their knowledge and awareness of digital marketing, halal sources of funds, and preparing and using simple financial reports. In terms of their sales, within three weeks after the training, half of them reported an increase in sales. Based on the interview with participants, this program can reduce the poverty level among participants and educate them with financial literacy knowledge to be independent (SDG 1 on no poverty). This program is also viewed by the participants to be able to help them to open new businesses to avoid hunger and the digital marketing knowledge has opened a broader market to expand their business through the use of it (SDG 2 on no hunger).

To Farm or Not to Farm: Cuniculture Issues Towards Green Marketing Practices at Hilir Perak, Malaysia

Climate change, global warming, and population increase have sparked the need to reorient Malaysia's food security strategy by adopting green marketing practices in agriculture production. The paper explored green marketing awareness practices among the small-scale cuniculture farmers at Cenderong Balai-Sg. Manik, Hilir Perak, Malaysia. From the qualitative method, the analysis indicated that the rabbit farmers needed to be aware of and practice green marketing strategies. The study's implications showed that eco-friendly packaging products, for instance, will benefit the environment. A balance has to be reached for the farmers to be more innovative in selling their products for environmental sustainability.

Meningkatkan Kesadaran Masyarakat Mengenai Pemanfaatan Teknologi Dalam Pemasaran Di UMKM Kelurahan Tanggung Kota Blitar

Digital marketing, which is the use of the internet and information technology in marketing, has experienced rapid growth along with the widespread use of the internet. Even, there are still a few MSME actors, especially in the Responsibility sub-district, who understand the optimal use of digital marketing. The Participatory Action Research (PAR) method is used to identify existing problems. The results of the study show that most MSME actors in the Respondent Village have a limited understanding of digital marketing. However, through socialization activities and digital marketing practices, MSME actors have succeeded in increasing their knowledge and skills in utilizing social media for marketing. This has a positive impact on increasing MSME sales and wider use of social media by MSME actors. This research contributes to building digital marketing awareness and capabilities for MSMEs, so that they can increase the competitiveness and sustainability of their businesses in the digital era.

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort of their own homes. Realization of in-store experiences is possible in the universe of the Metaverse. In addition, there will be an increase in the number of options for branding in the Metaverse. Virtual billboards and the virtual clothing consumers choose to wear will also influence brand awareness. Additionally, Non-Fungible Tokens (NFTs) will be used to produce branded virtual content for end users.
 Examining the influence that technologies powered by artificial intelligence have had on digital marketing and branding will be the primary focus of this research project. In addition, research will be conducted into the applications of the Metaverse, artificial intelligence, and other digital technologies in the marketing field and studies about these subject areas. The research investigated several digital technologies, including the Metaverse, artificial intelligence, blockchain, virtual reality, and augmented reality. It is of the utmost importance for businesses to be able to compete in digital and virtual environments within the context of digital transformation to thrive in an increasingly competitive world. Companies need to invest in the Metaverse, artificial intelligence, and various other forms of digital technology to expand their marketing awareness in virtual environments, expand their customer portfolios, and become brands to take the lead in their respective markets.

AN ANALYSIS ON THE UTILIZATION OF DIGITAL MARKETING STRATEGIES FOR GROWTH & DEVELOPMENT OF SME’S

Purpose: The purpose of this research is to get the idea on how the impact of Digital Marketing has created an inclination towards the SME’s and what is the most preferred medium by the businesses & to find the adoption of digital marketing strategies by SME’s along with the impact on their business. Approach: This research is carried out in order to understand the SME’s most preferred medium for Digital Marketing & the buzz that is created by making their businesses digitalized. Findings: The awareness of digital marketing through mediums such as online research, social media, word of mouth, etc varies based on the age of the business owner. There is a direct relationship between the knowledge of digital marketing and the extent of usage of digital marketing tools. Originality Value: To develop the comprehensive study on how much SMEs are inclined towards the digital marketing practices and what impact has been experienced by the businesses by its implementation and by how they are approaching towards digitalization.

Study of 4As (Affordability, Availability, Acceptability and Awareness) of Financial Marketing- A cross Sectional Study

Study of 4As (Affordability, Availability, Acceptability and Awareness) of Financial Marketing- A cross Sectional Study

A Study of Awareness about Affiliate Marketing and its Impact on Youth Earning Behavior in Amravati City

Affiliate Marketing has become a popular way for individuals, especially young people, to make money online. However, there is a lack of awareness of the potential risks and ethical considerations associated with affiliate marketing. This study proposal aims to investigate the impact of affiliate marketing on the earning behavior of youth in Amravati City with a focus on understanding the level of awareness among the youth and factors influencing their participation in affiliate marketing programs. The study will also examine the ethical implications of affiliate marketing practices and suggest strategies to promote responsible earning behavior among youth in Amravati City. This study provides valuable insights that there is a significant lack of awareness of Affiliate Marketing among the youth in Amravati city.

Awareness of Halal Branding and Marketing: Consumer Perception in Makassar, Indonesia

This study aims to assess and determine whether there is a discrepancy between consumers' perceptions in Makassar, Indonesia, and Muslim consumers about Islamic branding and marketing and to create a deeper understanding of the perceptions of Indonesian consumers. The research method used is a quantitative analysis with PLS-SEM equipment and data collection techniques using a questionnaire. The size of the population used was 400 respondents. To answer the question, the researcher used a Likert scale. Likert scale estimates imply necessary statistical calculations. Based on the study's results, Islamic branding influences consumer perception favorably. The majority population of Makassar City is Muslims with solid faith and culture, reflected obviously in their perception of consuming halal goods and services that are provided based on Islamic teachings. Islamic brand has to emphasize that it is a brand that holds Halal sources. Then it will make an evident perception of Islamic brands. Therefore, Islamic brands adhere to Sharia's requirement to be authentic Halal brands.

Marketing Patterns of Dairy Producers in Khartoum State

This research aimed at studying marketing patterns of dairyfarm producers in Khartoum state, in addition to studying theircontribution in the promotion of marketing of dairy products. Theimportance of the research evolves from the importance of implementingmodern marketing strategies in the conventional agricultural marketingespecially the dairy sector. To achieve the objectives of the research,primary data was collected through distributing questionnaires to 60 diaryfarms producers in Khartoum state, who had been selected by a stratifiedquota sampling procedure. By using descriptive statistical methods ofanalysis (frequency distributions), some results were reached mostimportant of which are: most of the producers set price according tosupply and demand, they pay great attention to quality of products to gainand retain the consumers, and most of them didn't use promotion as astrategy to increase sale which indicates poor participation of farmers inmarketing efforts. The study reached some conclusions include; thenecessity of establishing milk collection centers to assist lowering milkconsumer price, and creating marketing awareness in the producers' sectorthrough implementing extension workshops and seminars

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology.
 Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators.
 Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing.
 Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.